Personal Trainer Marketing: Website Relevancy

What does personal trainer marketing have to do with the library? Likely more than you currently understand. If you’re interesting in an effective online personal trainer marketing strategy than you better understand how keyword relevancy works when it comes to your website.

Let’s say for a moment you are fairly new personal trainer in the industry, you are keen, knowledgeable, eager and ready to change the world. Chances are you will make many of the same mistakes I did, printing business cards first, then posters for the gym, maybe having a brochure made and talking to a few local businesses about displaying your propaganda. If you’re really savvy you might setup a website on some free hosting site using their overnight website builder, you’ll like come up with a cool name like I did “Cabel’s Fitness F/X” and was even lucky enough to buy www.fitnessfx.com way back when. Trust me this is not an effective personal trainer marketing strategy, but don’t feel bad because most of us start this way and usually struggle.

Once you realize this isn’t going to be effective you will probably go looking for information, instead of going to the actual library (do they still exist?) you will probably consult the online library of the internet. You’ll search for things like: how to sell personal training, how to get more personal training clients, personal trainer marketing, and personal trainer advertising. Low and behold Google performs like magic and delivers big, you never leave the first page, you navigate to different sites (that might even have been how you first found www.ProfitablePersonalTrainer.com) and begin to learn why what you are doing now isn’t working. The answer is in the process you just completed.

The search engines work like the old drawers of index cards in the library, they categorize information and website in multiple ways on how relevant they are to any topic but the search engines can of course do it way better. Now instead of a book being manually entered in a certain category the search engines can look, analyze and digest an endless number of variables and instantly compare to ensure they answer they give you is the most relevant to your query. Here is a list of things you should be aware of, some do’s and don’ts that will ensure people are finding you.

1)      Don’t host on a free website host, often these sites have coded directions for search engines to ignore them or they aren’t listed for their relevancy to personal training but are listed for relevancy to easily building websites.

2)      Understand what meta tags are and fill them with relevant information. Don’t make your “Meta Name” Cabel’s Fitness F/X instead make it Red Deer Personal Trainer, that’s what people are searching for. The same is true for the description and the keywords. Don’t know what meta tags are, Google it. J

3)      Search engines look for NATURAL repetition, key word being natural. Have you noticed within this article I have used the words ‘Personal Trainer Marketing’ several times? Do you notice for the most part it still reads pretty natural? Though I’ve used it more times than I should have I wanted to demonstrate the point for relevancy, because the search engines see that ‘personal trainer marketing’ has been used repeatedly throughout this article it’s likely that’s what the article is about. Though be careful as these days they know some internet savvy people are on to that and if you just repeat the same phrases over and over they simply begin to overlook your articles because they determine you are just trying to manipulate the system rather than providing relevant, valuable information.

4)      Which becomes the next point; ensure you use keywords in article titles and throughout articles but be sure they are still packed with value. The search engines will begin to watch how many people visit certain content, comments, link backs etc all add points to that piece of content for relevancy and ensure higher rankings.

5)      What you don’t see. Your website should also revolve around keywords on the inside. Images should have key word file names; actual pages should have keyword file names and so on. Think of it like an investigation the more times a search engine sees that you keep mentioning a particular keyword phrase; in your content, in the file structure, links, meta tags and so on, do you see how a human would decide that this must be quite relevant on that topic? Now to get to the number one spot on the first page well you just need to be more relevant than that guy, meaning more content, better file structure, and it helps to have been around longer too.

Ok this is a super watered down version of how the internet is like a library and how to start building a more effective website. There is tonnes more to SEO than this but just this one thing will make a gigantic difference for just about any personal trainer in Canada as still many markets are just not that competitive yet for internet search traffic.