It’s true the lunch and learn might be old skool personal trainer marketing but it’s tried and true. If you’re trying to really grow your personal training business; particularly if you’re just getting going, have a very small or no mailing list at all this should be a key personal trainer marketing strategy for you.
Not only can lunch and learns quickly grow your contact list they also rapidly accelerate your expert status and are an easy and effective way to develop strong relationships with key entrepreneurs in the community.
I highly recommend you go a step beyond just offering to speak and educate local groups through lunch and learns. I also suggest at the same time you also do short ask the expert interviews featuring the experts from the businesses you speak at, these videos positioned on YouTube and seen by their customers (especially when you tell them about it at the lunch and learn) will certainly lead these people to you as the top local fitness expert. (More on this in an upcoming post and my 5 step process for attracting strategic partners.) Watch this short video on effective lunch and learns.