Personal trainer marketing

If you are a personal trainer and want to improve your income, client base or lead generation acquisition, then you need to work on your marketing. Besides training personal clients, your marketing is the most important aspect of your business. This will determine if your business succeeds or fails. There are a few important ways to do this.

Learn Direct Response Marketing

This is the best form of marketing for personal trainers. This form of marketing focuses on getting a response from a prospect. It is not concerned with pretty images of marketing slogans. When you use direct response marketing, you will be able to measure the response that each piece of marketing material creates. This means you can keep improving your sales message and increasing the number of people that come into your sales funnel.

As a personal trainer, your sales copy should direct people to call you. From here you should then set up a time to interview them and see if they are a good fit for you. As such, ensure that each advert you run emphasizes the need to call you right away. Learning about direct response marketing is the best use of your time, besides training clients.

Work On Your Website

If you don’t have a website then you need to get one right away. Another great form of personal trainer marketing is using the Internet. This is a very cheap and simple method of bringing in more leads. Again, you need to use direct response marketing methods on your website.

In other words, everything should be focused on getting prospects to call and book an appointment with you. You can also have a contact form on your website if you wish, but it is much more powerful to have people call you. You can then deal with them while they are excited about the prospect of getting into great shape.

Use Per Per Click Marketing

Once you have a website, you need to bring people to it. The fastest way to do this is with PCC (pay per click) marketing. This is most well known as Google Adwords, or Facebook ads. With this process, you pay a small fee every time someone clicks on your advert. They are immediately directed to your website, where you should have a page that convinces them to give you a call.

Using PPC marketing is a simple way to get hundreds or thousands of visitors each and every day. This will have a huge impact on your personal trainer marketing methods.

Advertise Locally

As a personal trainer, you are going to be working with people from your local area. As such, it makes sense that you also advertise in the local papers, post flyers, make agreements with other local businessmen and do other things in your community. This will ensure that your business name is spread around the local area and will help to attract more clients.

If you follow the simple tips given above then your personal trainer marketing methods will be much more successful.