Tim Borys – Fresh Fitness

The single turning point that got my business back on track.  Without that decision, I would probably be bankrupt and working in some dead-end job (even if I technically owned it)!

Hey there!  Tim Borys here.  As one of Cabel’s coaching clients, I’m writing this to give you the wake-up call that I wish I had many years ago.
You see, I’ve been in the training industry for 20 years, and owned my own business (JOB) for 10 of those.  Before that I contracted at numerous gyms and studio, plus ran around to other people’s houses doing in-home training, etc.

Compared to most trainers in the industry, I’ve done pretty well (or so it looks like from the outside).  Since starting my company in 2001, I opened 2 studios, had 8 employees, generated $500K in annual revenue, and thought I was a “business owner”.

The problem was that I was still broke, frustrated, losing money every year, losing good employees, and on the verge of quitting the industry to “get a real job”.  It drove me nuts that friends were making twice as much as me working 9-5, despite working half the hours I did.

I would tell myself that it was OK because I owned a business and had more flexibility than those working for “The Man”.  The fact is, I was in complete denial, had my head in the sand, and owned a JOB that I was paying dearly to work 16-20 hours a day at.

I had been to business marketing conferences, seminars, and workshops in the past and even had coaching from top industry experts.  None of that worked until I met Cabel

When I met Cabel, I was down to 3 employees (including myself), less than $300K in revenue, and was literally days away from bankruptcy.  My credit cards and line of credit were completely maxed.  I had taken money from my personal savings to cover payroll for 2 straight pay periods, and hated the fact that I would likely be seen as a failure to my wife and 2 kids.

That was when I attended Cabel’s Profitable Personal Trainer Workshop and signed up for his Mastermind Group as a last ditch effort to save my business.

Since that time (about 6 months ago), things have changed dramatically.  I’ve gone from $75K in dept, to having only about 10K left to pay off on my line of credit (and this would have been paid off too if I didn’t have to spend money on fixing an accounting nightmare).  That’s $65K paid off in 6 months!

The even bigger change is that I finally feel confident in the direction of my business, and the strategies in place to get me to my goals.  Things are on track for change and I can see the changes beginning to affect all areas of my company (it is not a JOB anymore)!

As mentioned, I’ve had coaching in the past and have heard or read many of the things that Cabel has recommended (as I’m sure you have too).  The MASSIVE difference that Cabel has made in my business is due to the following 3 things

WEEKLY COACHING CALLS
These short and focused weekly calls are the nuts and bolts of implementing your efforts.  This is something that I never received from previous coaches and I feel this has made the biggest difference in the turnaround of my business.  It is your opportunity to get constructive feedback and suggestions on the challenges you are facing, talk strategy, and discuss plans for implementation.  These calls alone are worth 10x the value of his entire coaching program! (I hope that means you won’t raise my coaching rates!)

SYSTEMS
Cabel is a systems guru.  The guy lives, breaths, and dies by systems.  His hands-on, practical approach to helping you implement the most effective systems in your business is unbelievable.  I’ve barely scratched the surface of implementation, but have already noticed huge differences in effectiveness, reduced workload, and more focused efforts.

The templates and examples he provides you are worth THOUSANDS of dollars and will save you YEARS of effort and frustration in your business.

ACCOUNTABILITY
Having the coaching calls each week is great because you can get great ideas and plans, but if you never actually take action, you will continually struggle (or fail).  Take it from my personal experience; the fact that you’ve set accountability tasks and objectives with Cabel at one meeting means that he will call you on it if they don’t get done.  As business owners & entrepreneurs, we are rarely accountable to anyone but ourselves.  However, if you are like me, you would never think of letting someone else down.  Especially someone who knows what you are going through and will call BULLSHIT on the crappy excuses that tend to use each day!  In fact, many of us are so used to using these excuses that we actually begin to believe they are true!

Cabel has been great at snapping me back to reality when I’m in the middle of a “Pity Party”.

So, while there are many other benefits such as a community of peers, access to a network of top industry experts, etc., the three I listed above have made a remarkable difference in my mindset, confidence, and business performance.

If you’ve been struggling in your business and things aren’t happening as fast as you want, you owe it to yourself and your family to get your ass in gear and get help!  Cabel has been there, struggled like you, and solved the equation!  It would be crazy not to use that experience and learn from him!

That’s my story up to the present day.  I hope it helps you avoid some of the mistakes I’ve made. If you are still unsure that you can make this type of turnaround, just attend the upcoming Workshop to learn some hands on strategies and tips that will change your business.  It will also give you the opportunity to chat more with Cabel and meet Bedros (another cool guy who knows his shit!)

I attended this event last year and it was the single turning point that got my business back on track.  Without that decision, I would probably be bankrupt and working in some dead-end job (even if I technically owned it)!

Yours in Health and Prosperity!
Tim Borys

Tim owns the Calgary Personal Training company FRESH! Fitness (www.freshfitness.ca)