“Email marketing doesn’t work for personal trainers!”
I seem to hear this a lot late, but this statement couldn’t be more false.
In fact there’s a reason it’s not working for many (and one I’ve even fallen prey to from time to time.)
Your content isn’t good enough.
In the midst of all the day to day hustle, the million things that pull you in, what feels like, thousands of direction it’s hard to make time to generate truly good content.
And let’s face it, we live in the “delegation world.”
Over these most recent years everything has been about speed, about outsourcing, and there’s some pretty compelling services out there that make it easy to let go of the reins, heck the stuff they provide is often even pretty informative and well written.
There’s just one problem…
There’s no soul, no life, character or personality…namely yours.
I’m happy to tell you I’ve never send you anything I didn’t write.
For a time I used a fair amount of ghost written content for my fitness studios to allow me to focus, but over time I could see the responsiveness of my lists on the decline.
Even with you my trainers and fitness professionals, at times where I’ve been overloaded or stressed my content became a little more robotic, less from the heart and truly that just doesn’t fly.
In fact it’s probably why you’re saying email marketing for personal trainers doesn’t work!
But I’ve got good news, it does, and it will be easier than you think to re-ignite your email list.
First if you’re using a pre-generated newsletter, kill it.
If you’re using outsources content stop.
Start with just once a week and write something from the heart, don’t worry if it’s not earth shattering education, just write from the heart.
Your clients, subscribers and team like to hear from YOU, they bought into YOU, so be you.
Don’t make it “I” focused, but do express your vision, what you’re excited about, what’s rolling around in that marble of yours on top of your shoulders.
Yes, make it relevant to your desired field, just don’t feel like you have to always be a scholar.
Recipes are still amazing, but try to focus on ones you’ve actually tried or legitimately want to try.
And when sending a recipe my favourite thing to do is send it on Saturday morning, because if you’re like me the weekend affords more time to try something new.
And because I know a lot of people just skim their inbox (I know I do) I like to start these emails with, “Just want you to know I appreciate you, and here’s a recipe my family and I are trying this weekend.”
So even if you don’t open it, well you know my intentions are clear.
Try to do this for a couple of weeks, and now we’ve set the stage to deliver an offer, it’s time for you to watch the video below.
In it I outline exactly how I structure my email campaigns. Always 4 emails, always start Sunday (or Monday on a long weekend) at 4 PM, and always written to what I call the 3 personalities.
- The Impulse Buyer
- The Analyst (yep that’s me)
- Eyore (yep you read that right, not a Pooh fan?)
Follow these steps and you’re going to be saying, “email marketing for personal trainers works just fine in 2019!”
If you like this video I hope you’ll subscribe! (Just click here to subscribe www.youtube.com/cabelmcelderry)