Cabel

Interview the Expert

I have something I call the “5 Pillars of Strategic Partnerships” that many of my coaching clients are becoming very familiar with. It’s a very low cost (basically no-cost) way to gain a huge audience in any community and have top professionals in your area excited to promote your personal training business.

This short video covers the first and most important step, it’s old skool meets new school but it is working amazingly well so I decided I wanted to share it with as many people in our personal training business community. Watch the video and I’d love to hear what you think.

[youtube]http://youtu.be/h0nfp4cyrrY[/youtube]



Run your personal training business as a business

Run your personal training business as a business

There are many personal trainers who are very good at improving the shape and fitness level of their clients. They retain very specific and detailed measurements of the improvements made. However, when it comes to running their own business, they are much less rigorous and organized. This leads to a lack of development in their personal training business and it performs at a much lower level than it is capable of. In simple terms, running a business like this means that the business leaves a lot of money on the table.

 

A lack of systems and organisation leads to poor retention rates of clients, poor lead generation figures and ultimately low revenues. There are a number of strategies that can be implemented to maximise your income level.

 

%image_alt%The first thing that you need to implement in your personal training business is a set of systems. A business is essentially a system that operates for profit, but many small business owners don’t consciously set up the system. Inside the overall system of running the day-to-day operations, you need to have a formal lead generation system. This is the way that you attract and bring in new prospects (either to call you or to sign up for your newsletter).

 

You also need to have a sales system in place to convert prospects into buyers or clients. You can create a template that you use for a prospect when they call you or visit your training centre. It is much better to have a sales script that leads to the sale.

 

You also need to have a training system in place. This will help you to asses the client and design a program especially for them. Having a template system is more effective than trying to create a brand new training program each time you get a new client.

 

Another system that you need to have in place is a referral system. As you are working locally, this is a very powerful form of marketing. You can set up a systematic referral system with your current clients and other local business. There are many businesses that deal with the same clients you have. For example, hairdressers are a great example. They have a large number of clients that would like to loose weight and may be interested in a personal coaching session. You can contact the local hairdressers and offer them a monetary incentive each time they make a referral to you. You can also do this with other local businesses. It will cost you nothing unless you gain a client, so the system requires no money.

 

You should also create a system of offering memberships instead of training packages. Selling in terms of memberships is a different mind-set to take and it will improve the value of your personal training sessions. You can sell memberships of 12 or 24 packs. This will immediately add a great deal of income to your bottom line, and members will feel much more included in your gym.

 

These simple systems will ensure you run your business as a real business. They will make everything more specific and lead you toward your income goals.

 

 



Creating a Great Personal Training Website

Creating a Great Personal Training Website

%image_alt%In order to be successful in todays business world, you need to have a great website. Every personal trainer needs to have a website in order to show clients what they can offer, why they are unique and why the clients should trust them. A website should be the cornerstone of your fitness marketing strategy.

The main thing that your website should do is to convert your visitors into paying clients. The secondary strategy is that it should have them sign up to your mailing list. These are the two keys when creating a personal trainers website. If your website is not performing these takes, then it is not performing its function.

When designing (or redesigning) your website, ensure that you focus on the first webpage that a visitor sees when they arrive at your website. You need to design this page with your opt-in form in mind. That page should have one objective. It needs to convert the visitor into a subscriber so that you can send more marketing material to him later.

The website is a critical form of lead generation so you need to maximise the space that you have to use. Don’t waste space with fancy graphics or images. Use solid direct response marketing techniques by using an emotionally charged headline, bullet points, scarcity and a call to action. If you use these aspects in your sales copy, then you will convert far more visitors into subscribers.

Remember that when you are looking for people to sign up to your email list, you need to give them some incentive. In addition to this, you need to ensure that you give them the gift that you promised. This should all be delivered within seconds of the sign-up. If you fail to do this, then you will lose the trust of that subscriber for good.

Once you have the main opt-in page set up, you can turn your attention to the rest of the website. It is important that your contact details are easily accessible on every page. Besides this you can use your website as a vehicle for self promotion. Try to include as many client testimonials as you can get. If you are able to get your present clients on video then you should use this method, as it’s the most powerful (as people wont discount it as easily).

Set up a specific page for testimonials so that people can read them at their leisure. Remember that you need to link to a contact form, or your contact number, so that people can contact you when they feel motivated.

Personal trainers should also give some information about themselves. It is worth including a number of photos of you training clients. This will set the visitors mind at rest. If you can include a map to your gym or studio then you should provide that.

Remember that is it the words that are the most important factor. Don’t spend time on complicated website graphics, as they don’t matter as much as the message that you give out.