555 E 15th Ave. Alberta, BC
It’s official, the world has lost its mind. A time of unprecedented hysteria with blatant disregard for the long term impact that will be created. I see this as the catalyst for a massive long-term COVID-19 Coronoavirus financial crisis. You may or may not feel as I do, but that in many respects is irrelevant, […]
I can’t tell you how many clients I’ve had that really struggled with how to present pricing when selling personal training or fitness service. It seems like so often we’re apprehensive to ask for money, I know at one time this was a problem for me too. I was so passionate about fitness and working […]
Are you a personal trainer or a fitness professional with a dream of one day opening your own gym or studio? Well I remember being there, but fast forward many years and I bought, built, and sold five studios of my own. I’ve had partnerships, solo ventures, I’ve used financing, I’ve self financed. And I […]
Am I spending too much on Facebook? Should I be spending more on Facebook? What else should I be spending marketing dollars on? Is print/radio/flyers/direct mail/this, that or that other thing worth it? How do I know if any of this is working? I’m sure all of these and many more questions are going through […]
Lord of the Rings Fan? Ok I am, but it just so happens much like the 7 Rings of Power there are also 7 Fitness Studio KPIs that have proven to be very impactful in running and managing a fitness business. Don’t know what a KPI is? Don’t worry you’re not alone, it’s weird that […]
We often talk about how to “get more leads” for your personal training business or fitness studio, but if nobody ever left would you need as many leads? Truth is the most powerful marketing strategy in fitness or in anything else is retention hands down. (You thought I was going to say results didn’t you?) […]
I’ve always preached that you need to be, “fishing in multiple ponds,” when it comes to generating enough leads to successfully grow your fitness business (or any business for that matter.) So something I’ve always taught my clients is what I call the “5X25 Fitness Marketing Model.” You see we live in a time where […]
“Email marketing doesn’t work for personal trainers!” I seem to hear this a lot late, but this statement couldn’t be more false. In fact there’s a reason it’s not working for many (and one I’ve even fallen prey to from time to time.) Your content isn’t good enough. In the midst of all the day […]
You can be the best marketer in the world, and generate tonnes of new leads to sell personal training to but if you can’t keep your clients (AKA Skyhigh Attrition) then you are dead in the water! I’ve found for a lot of trainers it’s when they open their studios and hire staff that their […]
Even if you’ve been in the industry for a while as a personal trainer you expect that when the clock strikes twelve on January 1 that there will be a line up outside your gym like Best Buy on Black Friday! But that’s rarely the case, and as the days tick on, you begin to […]
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