How I Would “Start Over” in 2017

I get asked this question a lot… How would you start a successful fitness business if you were just starting over. Not how I would start one today with all the resources now at my disposal, but to rewind the clock and with all the knowledge (from all the painful mistakes I’ve made) how would […]

How-to Hire Only Highly Motivated Employees – Part 2

Here’s the second half of a hiring webinar I did for my private coaching clients. The two parts cover our specific process from how we write our recruiting ads, to interviewing practices, special testing, internships and ultimately hiring and training manual creation (our training requires very few man hours to get someone ready for their […]

How to market a fitness business in December and January

December is a tricky month for fitness entrepreneurs. Even though as fitness professionals we know that by beginning an exercise program now, even if you’re eating all the delicious treats and having the occasional alcoholic beverages, that metabolically you’re far less likely to gain weight through the holidays. Even though we know that, it’s a […]