How-to Open a Fitness Studio A-Z
Are you a personal trainer or a fitness professional with a dream of one day opening your own gym or studio? Well I remember being there, but fast forward many years and I bought, built, and sold five studios of my own. I’ve had partnerships, solo ventures, I’ve used financing, I’ve self financed. And I […]
How Do I Calculate My Fitness Marketing ROI?
Am I spending too much on Facebook? Should I be spending more on Facebook? What else should I be spending marketing dollars on? Is print/radio/flyers/direct mail/this, that or that other thing worth it? How do I know if any of this is working? I’m sure all of these and many more questions are going through […]
Fitness Studio KPIs | 7 Numbers to Rule Them All!
Lord of the Rings Fan? Ok I am, but it just so happens much like the 7 Rings of Power there are also 7 Fitness Studio KPIs that have proven to be very impactful in running and managing a fitness business. Don’t know what a KPI is? Don’t worry you’re not alone, it’s weird that […]
How-to Keep You Clients Longer
We often talk about how to “get more leads” for your personal training business or fitness studio, but if nobody ever left would you need as many leads? Truth is the most powerful marketing strategy in fitness or in anything else is retention hands down. (You thought I was going to say results didn’t you?) […]
The 5X25 Fitness Marketing Model
I’ve always preached that you need to be, “fishing in multiple ponds,” when it comes to generating enough leads to successfully grow your fitness business (or any business for that matter.) So something I’ve always taught my clients is what I call the “5X25 Fitness Marketing Model.” You see we live in a time where […]
Email Marketing For Personal Trainers in 2019
“Email marketing doesn’t work for personal trainers!” I seem to hear this a lot late, but this statement couldn’t be more false. In fact there’s a reason it’s not working for many (and one I’ve even fallen prey to from time to time.) Your content isn’t good enough. In the midst of all the day […]
Stop Attrition Dead…Right Now
You can be the best marketer in the world, and generate tonnes of new leads to sell personal training to but if you can’t keep your clients (AKA Skyhigh Attrition) then you are dead in the water! I’ve found for a lot of trainers it’s when they open their studios and hire staff that their […]
January Is Never As Busy As Personal Trainers Busy Expect Here’s Why
Even if you’ve been in the industry for a while as a personal trainer you expect that when the clock strikes twelve on January 1 that there will be a line up outside your gym like Best Buy on Black Friday! But that’s rarely the case, and as the days tick on, you begin to […]
Facebook Marketing Has Flipped On It’s Head!
First off Merry Christmas! What a year 2018 has been, I can’t believe it’s already drawing to a close. I hope you are set to take time off and enjoy family for the next few days. Don’t forget to take a deep breath and reflect on all this year has brought, and then gaze ahead […]
Content Has and Always Will Be King
You know it’s been more than 20 years now that I have been “self-employed.” A lot has changed, for instance when I first started there was no Facebook or Twitter, in fact it was amazing if as a small company or solopreneur you had any kind of a functional website. I had no idea what […]
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