We often talk about how to “get more leads” for your personal training business or fitness studio, but if nobody ever left would you need as many leads? Truth is the most powerful marketing strategy in fitness or in anything else is retention hands down. (You thought I was going to say results didn’t you?) […]
I’ve always preached that you need to be, “fishing in multiple ponds,” when it comes to generating enough leads to successfully grow your fitness business (or any business for that matter.) So something I’ve always taught my clients is what I call the “5X25 Fitness Marketing Model.” You see we live in a time where […]
“Email marketing doesn’t work for personal trainers!” I seem to hear this a lot late, but this statement couldn’t be more false. In fact there’s a reason it’s not working for many (and one I’ve even fallen prey to from time to time.) Your content isn’t good enough. In the midst of all the day […]
You can be the best marketer in the world, and generate tonnes of new leads to sell personal training to but if you can’t keep your clients (AKA Skyhigh Attrition) then you are dead in the water! I’ve found for a lot of trainers it’s when they open their studios and hire staff that their […]
Even if you’ve been in the industry for a while as a personal trainer you expect that when the clock strikes twelve on January 1 that there will be a line up outside your gym like Best Buy on Black Friday! But that’s rarely the case, and as the days tick on, you begin to […]
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