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How to market a fitness business in December and January

December is a tricky month for fitness entrepreneurs. Even though as fitness professionals we know that by beginning an exercise program now, even if you’re eating all the delicious treats and having the occasional alcoholic beverages, that metabolically you’re far less likely to gain weight through the holidays. Even though we know that, it’s a […]








FEAR is Ruining Your Business, 9 Steps to Eradicate Fear!

FEAR is Ruining Your Business, 9 Steps to Eradicate Fear!

When I was walking into security at the airport the other day the security person seen my shirt (HARD WORK BEATS TALENT) and asked, “do you really believe that?” I said, “100%”, she said, “how do you know?” I said, “I’m living proof!” My morning routine is I listen to motivational speeches/programs and there’s one […]


Teamwork

Teamwork

Meet Brandon Schulmeister, my General Manager and Program Director at One-to-1 Fitness in Red Deer. Without him I could not do what I do. He’s grown from client, to trainer, to leader. I’m exceptionally proud of him and think his analogy on teamwork is one that can benefit us all as we strive to grow […]