How-to Hire Only Highly Motivated Employees – Part 2
Here’s the second half of a hiring webinar I did for my private coaching clients. The two parts cover our specific process from how we write our recruiting ads, to interviewing practices, special testing, internships and ultimately hiring and training manual creation (our training requires very few man hours to get someone ready for their […]
How-to Hire Only Highly Motivated Employees – Part 1
Here’s a recent webinar I did on our hiring practices. I’ve hired a lot of the wrong people over the years; which lead to reading a lot of books, working with consultants, talking to other entrepreneurs to find a good vetting process that has worked for us. Bottom line I believe in hiring the right […]
What 3 Photographers Taught Me About Entrepreneurship
This weekend I got to explore my creative side in the Canadian Rockies. To me Banff National Park is one of the most beautiful places on earth. My wife was so kind to book me this four-day photo excursion with three amazing and well-known landscape and wildlife photographers. I knew I was going to experience […]
Setting and Evaluating Business Goals
How did you do this year? Did your business live up to your expectations? Do you know your margin? Did your personal income grow? Is it where you want it to be? It’s my experience that when asked these kinds of questions most fitness professionals don’t know the answer, except for the part about personal […]
How to market a fitness business in December and January
December is a tricky month for fitness entrepreneurs. Even though as fitness professionals we know that by beginning an exercise program now, even if you’re eating all the delicious treats and having the occasional alcoholic beverages, that metabolically you’re far less likely to gain weight through the holidays. Even though we know that, it’s a […]
What’s your story?
Want to know my secret to getting handfuls of prospects from my email campaigns and Facebook campaigns? There’s lots we can all learn about copywriting, in fact I’d argue you and I will spend our whole life learning. Just to be so-so copywriter’s at best. We’re trainers, coaches, we understand the body. But we also […]
i=EAS the “Better Life Equation”
November 2014 I was honoured with the opportunity to speak at the local TEDx event. I was super excited to share this short equation which has been a big part of my life for more than 20 years (though I didn’t realize that until just a couple years ago.) You see I kind of always […]
How to Turn Your Fitness Site into a Lead Generation Machine
Is your website design wrong? Is there something wrong with your copy? Is the color scheme wrong? Could you improve your website in anyway? You’re probably making the same mistakes a lot of fit pros make… It’s 2015! Every fitness business should have a website. Yes, even if it is local! People may hear about […]
How do I decide how much money I want to earn and how do I actually make it happen?
One of my readers wrote, “This is one that I just can’t grasp –how do I decide how much money I want to earn? It just feels like a guessing game – like I should pluck a number out of the air and stick with it? Writing down what I want is easy but putting […]
Draw your line in the sand and don’t cross it!
What is your time worth? This is a very serious question and one you need to answer for yourself. What’s more I’d suggest you re-evaluate it about every six months; that is if you want to grow your fitness business as fast as possible. Let me explain. No matter whether you’re just starting out or […]
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