Personal Training Business Tips




The 5X25 Fitness Marketing Model

I’ve always preached that you need to be, “fishing in multiple ponds,” when it comes to generating enough leads to successfully grow your fitness business (or any business for that matter.)

So something I’ve always taught my clients is what I call the “5X25 Fitness Marketing Model.”

You see we live in a time where online is so easy and appealing, because it’s quick and easy.

And then days happen like recently where both Facebook and Instagram were down for a good part of the day.

Not to mention that both of these platforms are becoming exponentially more expensive, competitive and consumers are just getting flogged with so many offers that the responsiveness of these campaigns is becoming more unpredictable.

Now don’t get me wrong, I’m not saying you shouldn’t be advertising on Facebook, in fact I’m certain for most it’s still where the largest portion of their fitness marketing budget will go.

But…you need to be beyond Facebook.

In fact I’d even argue that when you utilize multiple channels well they will all even work better making your cost per lead and marketing ROI dramatically drop.

In this video I explain the 5X25 Fitness Marketing Model, simply put we want to be drawing at least 25 leads from 5 different sources each month, so this way if one or more fail our business doesn’t stall.

While others freak out that Facebook or whatever is down or not working, you’ll continue to grow and in times where adaptation is needed you’ll be able to take your time and do it right!

Hope this helps!

If you like it I hope you’ll subscribe! (Just click here to subscribe www.youtube.com/mrfitnessmarketing)


Stop Attrition Dead…Right Now

You can be the best marketer in the world, and generate tonnes of new leads to sell personal training to but if you can’t keep your clients (AKA Skyhigh Attrition) then you are dead in the water!

I’ve found for a lot of trainers it’s when they open their studios and hire staff that their personal training client attrition appears, increases and becomes alarming.

And it’s no surprise, I mean when we’re solo, we live, breathe and die by our clients.

We have to fight tooth and nail for every single one, and each personal training client we lost to attrition was like a mortal chest wound! (Ok maybe that’s dramatic but I remember plenty of times when someone quit I had that sinking feeling in the pit of my stomach because I wasn’t sure I was going to be able to pay my rent on time.)

So as time goes one and we become industry veterans, well we do things naturally that keep our attrition low, and then we hire people and try to train and expect them to do the same. Only…they don’t.

They like the grind, hustle and ability to foster and maintain relationships like we can, and it’s no surprise, or skill was born of pain and frustration; they just work here.

What’s worse if you’re like me, I had no idea how to train or teach other people to do what I do, it just kind of developed naturally for me and I’d known it so long it seemed crazy that they didn’t, hence I too struggled with high personal training client attrition.

Now, results are a given, you’ve gotta get results for people, but beyond that there are three relatively simple things that you can do with your growing business that will put you back in the drivers seat and pretty much stop attrition dead, and once these things are in place you can delegate and let them go, though the rule is slowly, very very slowly.

Here watch this video I made on personal training client attrition and how to stop it, if you like it I hope you’ll subscribe! (Just click here to subscribe www.youtube.com/mrfitnessmarketing)


Facebook Marketing Has Flipped On It’s Head!

Facebook Marketing Has Flipped On It’s Head!

facebook_marketingFirst off Merry Christmas!

What a year 2018 has been, I can’t believe it’s already drawing to a close.

I hope you are set to take time off and enjoy family for the next few days.

Don’t forget to take a deep breath and reflect on all this year has brought, and then gaze ahead to the horizon…what is your biggest goal for 2019?

Since it’s the end of the year I’ve been doing a lot of reflecting myself…and a lot of thinking.

I always get asked; what do I see happening in the coming year? What will be (if any) the biggest changes in the coming year?

Truth is, it’s kind of already happened and you’ve likely felt it.

Facebook ads getting disapproved more than ever before, ads initially approved and later shut down.

Pushed by Facebook to limit what we show on our landing pages.

Our industry thrives on social proof more than many others and we’ve become more and more limited in how we can proudly display our social proof than ever before.

And it’s only going to get worse…

Yet.

This is actually GOOD NEWS!

Yup, not a typo, this is good news.

Everything comes full circle, and this is no exception.

If you’ve been around as long as I have you likely remember what it was like before things like Facebook.

Getting new clients was largely referral and B2B based.

You had to put yourself out there.

Form real relationships.

And it generally took more than one interaction (think of it like dating.)

It took time to get people to know, like, and trust you before they would commit to buy a premium service like yours.

Well, that’s come back around.

You see for basically the last 10 years direct response marketers had a heyday on Facebook.

We ‘d put up an ad, take people to a landing page then use long form sales copy with fancy headlines, videos, testimonials and before and afters to build the relationship there.

The longer we kept them on the page the better chance we had at getting a sale.

Now I’m not saying this is completely gone or done, in fact quite the opposite, you’ll still see plenty of this and many of these same strategies will work…only just not like before.

In 2019 and beyond you’ll need to be in the groove of building relationships with potential customers on platforms like Facebook through multiple interactions.

Only then will you find the Facebook advertising rules will make it easier to show them your landing pages the way you’ve intended.

And here’s why that’s good news:

  • You’ll soon only be showing your ads to highly qualified prospects who know who you are, what you do, and are somewhat actively on the lookout for you. This will make those ad clicks much much cheaper.
  • Your offers and content will become perpetual, which means you won’t need to constantly reinvent the wheel. Your brand recognition will grow as a result, and it’s going to take you less time to market more effectively than ever before.
  • And maybe the best part of all, it’s going to be really, really hard for your competitors to duplicate, see fully and harder still to understand just what your true marketing strategy is.

All of this will be accomplished with content cycling and custom audience targets, and I’m excited about it!

Why?

Well because everything comes full circle, and in 2019 we get to return to what made us great, we can focus more on being the phenomenal educators that trainers are.

Our marketing will become a showcase for all the amazing knowledge we gathered around training and nutrition, not just the latest marketing mumbo jumbo!

2019 is going to be a great year, are you ready?

If not, you still have time, that’s my Christmas gift to you, this new process is a marathon not a sprint, you start today and your results will steadily increase, your costs will decline and unlike your marketing now each new piece of content will increase your brand and recognition in the community!

Let’s do this!

Merry Christmas from my family to yours!

Cabel

P.S. In January my coaching clients now get to enjoy our ad setup and management services, meaning if all of the above sounds great but leaves you ever confused well we could just do it for you. J I’m taking on new clients in the New Year, would you like to schedule a consultation? If so reply to this email, I’d love to help you make 2019 your best year in business!




Why You’re Failing at Group Selling Before You Start (and How-to Fix it in 4 Minutes)

Yesterday I was hosting a weekly video coaching call for some of my clients and I was teaching about why people fail when it comes to selling personal training to a group.

For the record, I was slow to adopt group selling, to me I always connected best with people one-on-one and felt I’d never be able to connect the same way to a group…which would lead to no one making a decision, me letting them down, and ultimately them not embracing change.

In short I was afraid everyone was going to lose.

But the thing is, it’s just a matter of understand people and behaviour, and more importantly being a real person.

Watch this 4 minute video and I explain exactly why most selling situations (group and one-on-one) fail before they even begin and exactly how to setup your next one for instant success (and I promise you you’re going to feel more genuine and relaxed doing it.)

If you liked this, I have a treat for you, just like I teach in the video, it’s all about establishing relationships, I have a gift for you. (I want to help you with selling more personal training programs or boot camp or really any kind of service!)

I’ve decided to make my give my wholes sales program away for free for a while in hopes I can help you and who knows maybe you’ll want to talk to me about your business some time.

Just head on over to: www.howtosellfitness.net and get instant access right now, totally FREE!


The 3C’s of Chaos Management

The 3C’s of Chaos Management

The 3C's of Chaos Management - EntrepreneurshipWe all know by now if you’re going to own your own business and be an entrepreneur chaos is nothing new.

In fact we must always work to embrace the chaos as the only time to worry is when chaos is enveloped by calm.

When all is “calm” that’s a clear indication you’re not pushing, reaching, stretching or evolving fast enough as a company or team and will be the time you’re entrepreneurship is at real risk.

So this week’s topic is “Chaos Management.”

How do we handle and embrace chaos so that we don’t become overly stressed or burnt out?

Let me share with you the concept of the 3C’s of Chaos Management.

If you’re striving and pushing as hard as you can life will always be chaotic.

Chaos attempts to break us, burn us out, or leave us paralyzed due to stress, this is the paradox of achievement.

In order to reach a new level of success or achievement we must face and avoid, or overcome burnout, mitigate stress, and still find time for joy and happiness in the midst of continually urgent demands.

Now success can be many things: helping more people become the best versions of themselves, finding more time to do things you love, establish more and more meaningful relationships and so on.

No matter how you define success to reach a higher level of success we must increase our level of output or expenditure to that activity. Make sense? (ex. Even reducing stress requires greater output; just the output might be different such as allocating more time for meditation and reflection.)

So what are the 3C’s of Chaos Management?

First is Control.

With all the demands upon us inevitably some of that burden is within your “wheelhouse” the things that seem easier than the rest.

Usually we focus on these things first, they bother us less because we’re comfortable with what we’re facing, control is the easy part (but still make it a habit to deal with these items first because they increase confidence which will help with the remaining 2Cs.)

Next is Change.

What skills can you learn this week? How can you become more competent in what you already know? What things are you doing that you can do better at? What systems do we have that you see we could make more efficient? Is there a better way of doing something?

The real mark of embracing change is to take ownership and lead from the front; but as leaders we must really strive for our team to act in the same way.

We want them to feel comfortable and confident to vocalize ideas for improvements, ask for permission or take action to make improvements and then share their successes with their direct reports and team members.

Make it a safe place to fail and affirm that the only real failure is to fail to act or tray. (In our organization the only caveats being if there is a risk of someone getting hurt or a significant financial risk you must clear it with your direct report first.)

This is one of the purposes of the frequent reviews in an effort to increase collaboration and support change as a whole.

Finally is Cope with what you can’t Control or Change.

Like I said above the paradox of success is we must embrace the chaos that comes with stretching in any area but with that there will always be things that there’s nothing you can do about right now.

Do your best to embrace, accept and move on, not everything will work, it’s certainly not going to be easy, you will let people or yourself down from time to time.

In the end coping is a part of striving and it’s just a matter of asking yourself these two questions for all important affirmation:

  • Did I/Have I done the best I possibly could?
  • Has my positive impact/feedback outweighed that which I can’t control/negative feedback?

Remember without chaos you are at risk for extinction.

Don’t dread being busy, the unknown or the stress of responsibility for if you do you’re in dreadful danger of adding to the statistic of entrepreneurial failure!

You’ve got this!

P.S. The image in the meme above is one of my own taken on a trip to Iceland last February at an amazing place called “Diamond Beach” I highly recommend checking it out if you ever get a chance!