Business Management

Trainer Job Description and Career Path

Trainer (25-33 hours/week Salary Range $31,000-65,000)

Direct Report: Manager

Position Overview: The Trainer works directly with the clients in a group setting to provide 30 minutes of high intensity circuit training. Our program is designed to be the best 30 minutes of our clients’ day, every day! In addition trainers will provide encouragement, resources, ensure safety, and coaching to a variety of fitness levels on and off the mat.

Expectations

On the Mic Standards (Expectations of the trainer while clients are present)

  • Be the best 30 minutes of our clients day every day!
  • Always exude high energy and run a highly energetic training session
  • Greet, welcome and congratulate people (Preferably by name, expected to learn every single person’s name and use as often as possible.)
  • Effectively demonstrate how to perform various exercises during a group session.
  • Provide corrections as needed and use breaks to further educate clients on biomechanics and how to maximize the benefit of the workout.
  • Always know who’s new, focus, protect and develop the new people.
  • Monitor clients’ progress and continually challenge them to push beyond their current limits.
  • Recognize veterans frequently (gold stars, make them station stars (have people look at what their doing as an example of good form)
  • Develop relationships with all clients, knowing names and what their “why” is for attending bootcamp.
  • Maintain safety at all times
  • Wrap up with praise and acknowledgement
  • Be willing to help people between camps in any way they need (Zen Planner, learning, form, nutrition, modification, etc)
  • Understand and adhere to company core values, leading by example at all times.

 

Off the Mic Standards (Expectations of the trainer when clients are not present)

  • Work with other trainers to design a variety of safe and effective workouts and submit on time. (Test the exercises, are they safe for deconditioned Mrs. Jones? Could a simpler/safer variation/alternative be just as effective?
  • Reset the floor, make sure the workout floor is organized at all times.
  • Tidy up (not just the workout floor, common areas too ex. Bathrooms, lounge, etc)
  • Client follow up (relationships are everything the more we reach out the more compliance we get, the better the results are the more fun this is.)
  • Client assistance (Zenplanner, etc, you need to know how to do just about anything in Zen.)
  • Teardown, vacuum, and setup the new workout.
  • Update/Review whiteboard KPIs weekly.

 

Required Education Training

  • FBBC Certification
  • 48hr Fat Loss training
  • Nationally recognized certification
  • Zen Planner (know all aspects of account management)
  • Sonos/Spotify
  • Skulpt
  • Ongoing continuing education
    • Martin Rooney
    • Alwyn Cosgrove
    • Anatomy
    • Psycho cybernetics
    • Extreme Ownership
    • Delivering happiness

Points of Measurement:

  • Attendance
  • Total Number of Members
  • Cancellation
  • Before and Afters
  • Spot checks (Video review of camps, or direct review by Manager/Director of Operations)
  • Quarterly Review (Including scores from client satisfaction survey)

 

Qualifications/Requirements:

  • Current nationally recognized training certification.
  • Current CPR (First Aid is a bonus)
  • Must be high energy, positive and outgoing all the time!
  • (Preferred) A minimum of 2 years previous training experience is a huge asset.
  • (Preferred) Minimum 2 years post secondary education in a related field.

 

Level 2 Trainers:

  • Exemplify all standards as above
  • Typically have 0-3 years of experience
  • Maintain a strong safety record
  • Workouts always submitted on time.
  • Directly responsible for the regular submission (min 1-2/month/trainer ex. 2 trainers = average 2-4 submissions/month of before and after photos showing substantial change (20+lbs total lost)
  • Receive strong quarterly feedback with 85% or more of client submissions at more than 8 on approval rate.
  • Show regular initiative to award gold stars and take photos.

 

Level 3 Trainers:

  • Maintain a strong safety record
  • Directly responsible for the regular submission (min 1-2/month/trainer ex. 2 trainers = average 2-4 submissions/month of before and after photos showing substantial change (20+lbs total lost)
  • Receive strong quarterly feedback with 85% or more of client submissions at more than 8 on approval rate.
  • Post regularly on company social media.
  • Can be attributed for client referrals on a semi-regular basis (at least 1/month)
  • Is regularly responsible for submitted before and afters (they hand management or directly facilitate submissions for 2-4 before and afters/month)
  • Nurture and foster our online reviews (home location receives 2-6 new reviews/month on places like Google and Facebook page.)
  • Complete all suggested continuing education on time.
  • Demonstrate a willingness to learn and dramatic improvement on related areas of work (ex. Zen Planner knowledge continual improvement.)
  • Make a strong effort to know all client’s names.
  • Always know who’s on a trial and facilitate continuation conversation with them.
  • Become engaged in the community (ex. Member initiatives like grocery store tours, running events that bring new guests to us, getting involved in volunteer/fundraising initiatives.)
  • Regularly responsible for new sales from new trial clients.
  • Show signs of embracing continuing education by completing all suggested reading and new reading they’ve taken initiative to explore.
  • Regularly involved in content generation (articles and videos on various topics)
  • Constantly promoting the studio via personal social media.
  • Is regularly responsible for submitted before and afters (they hand management or directly facilitate submissions for 4+ before and afters/month)
  • Be entirely flexible of schedule and willing to fill in where needed.

Level 4 Trainers:

  • Quarterly volunteer participation.
  • Very active in continuing education (regular event attendance, exploring new certifications, influencing the teams education with what they’ve learned.)
  • Is regularly responsible for submitted before and afters (they hand management or directly facilitate submissions for 6+ before and afters/month)
  • Always exploring and implementing new exercises/burnouts/workout styles to keep things FUN and different for clients
  • Workouts are completed and in the journal before they are due
  • Gold stars handed out at least once per shift
  • Be proactive in helping organize client events or new ideas for theme nights, referral contests, in house mini challenges

 

Level 5 Trainers:

  • Exemplify all standards as above
  • 2+ Years experience minimum
  • Receive regular praise publicly and privately by clients (ex. Endorsements to leadership, on social media publicly or privately.)
  • Have a strong track record for going “above and beyond.” (ex. Could be organizing a volunteer activity, taking initiative to organize a fundraiser, strong track record for assisting clients beyond the gym hours (while maintaining a work/life balance.)
  • Strong track record for continual personal self-development (ex. Regular attendance to industry events, an average of one or more books/month related to any aspect of field.)
  • Seeing regular weekly increases of 10+ net clients in home location.
  • Regularly having weeks/months of minimal attrition (less than 2% of total members in month)
  • Is directly or indirectly responsible for submission of high volume of before and afters. (2-3/week/trainer/location ex. 2 trainers = 8-12 before and afters/month of 20+ lbs lost.)
  • Very active on social media (typically posts gold stars and work related moments 2-3/day on IG and or Facebook.)
  • Active and regularly promoting the studio on personal social media (posting and tagging people in promotions, inviting personal circle of influence to try camps via 3 free/1 week free.)
  • Is directly/indirectly responsible for high amounts of member referrals leading to sign ups (average of 5 signups or 5/10 referrals/trainer/month/location)
  • Knows every client’s name and makes habit to use them frequently.
  • Regularly demonstrates comprehensive knowledge and understanding of all components in training list (ex. Zen planner, etc)
  • Regularly contributes educational content to the mailing list and other audience vehicles.
  • Regularly engages in Facebook live/Instagram Live video educating or promoting the business.

Our Mission, Vision and Values

Mission: We Empower People to Become the Best Versions of Themselves

Vision:

We are committed to having a broad impact on each other and the communities we serve, empowering all those we interact with to “become the best versions of themselves.” We’ll use exercise, nutrition, positivity, change psychology and genuine relationships as our primary tools.

Over the next three years we will impact more than 11,000 new people between our three current locations (South and West Edmonton and Innisfail, AB.) (as measured by the total people in our databases.) We will proudly display multiple new transformations (submitted before and after photos) on a weekly basis, our clients will rave about their success and experiences, being at Fit Body will truly be their most looked forward to time of day!

We will see net growth in our membership in excess of 360 additional clients per year, and each time we exceed this goal we will evaluate our plan for expansion to open our next location to serve even more people in our communities. By the end of 2021 we will be at 6 or more active locations in the region. This will come easily because from the moment anyone opens the door the enthusiasm and positive energy will wave over them from our smiles, our ability to get to know them and call them by name, to them we will just feel like the family we already think og them to be.

Growth will be easy because work isn’t laborious when we’re having fun and our instant reward is the smiles and laughter we share with our clients.

With growth we will continually strive to give back by contributing time, effort and resources to volunteer and charitable organizations in our community. By 2021 our charitable donations will exceed $10,000 annually per location and we will be known for our charitable participation in the communities we serve because that’s who we are, we love to serve and have an impact on people’s lives, life becomes simple when you care bigger because everyone cares about you and encourages you in return!

If we’re successful in what we do change will be more than just a physical change in our clients. It will encompass strong emotional changes pertaining to self-mastery and relationships. Those we impact will knowingly or unknowingly join our mission through their encouragement of others and this is how we will have a profound impact and be “determined difference makers” in our communities!

Values:

Care Bigger

Extreme Ownership

Be Open & Honest

Always Have Fun

Be So Good They Can’t Ignore You

Focus on What Counts


Sample Trainer Employee Review

Employee Name: __________________________ Date: ______________________

Reviewed by: _____________________________ Review #: ____________________
Mission/Vision/Values
Know the mission statement by heart: Y / N

Able to recite all the company values: Y / N

Which value did you focus on last week and how:

Pick one value to focus on this week (how will you do it?):

Demo:
How do I rate you on a scale of 1/10 and why:
1 2 3 4 5 6 7 8 9 10

One thing did well:

One area of improvement to focus on for next week:

Workout:
How do I rate you on a scale of 1/10 and why:
1 2 3 4 5 6 7 8 9 10

One thing did well:

One area of improvement to focus on for next week:

Overall Experience (before camp, cooldown, after camp):
How do I rate you on a scale of 1/10 and why:
1 2 3 4 5 6 7 8 9 10

One thing did well:

One area of improvement to focus on for next week:

Zen Planner
How do I rate you on a scale of 1/10 and why:
1 2 3 4 5 6 7 8 9 10

One thing did well:
What was biggest success of the weak?

What was biggest failure of the weak? (Where could I have been better)

How many gold stars did you award this week? _________

How many times did you check in on FB this week? ____________

How many check ins did we have this week? ______________

Are we up or down in total members this week? (By how many) ________________

How many before and afters, testimonials or reviews (FB and Google) were submitted this week? _________

Goal for next week: ____________________________________________________________

How will you reach this goal?

____________________________________________________________________________

What support do you need from the company?

____________________________________________________________________________

Was assigned reading completed and summary turned in? Y / N

What is assigned for next week? _________________________________________________

One area of improvement to focus on for next week:

____________________________________________________________________________

Additional Comments/Questions:


Do You Overcomplicate?

Do You Overcomplicate?

I had a moment of reflection and clarity today as we are adjusting some of our systems in an effort to simplify. Oftentimes as things get busier in business, they also become more complicated.

You add more ways to attract leads, more emails are coming in, more questions from staff, more questions from clients and before you know it you’re drowning in questions and have no time to answer them all.

Can you relate?

Do you overcomplicate things?

Are there ways that you could simplify your business?

You may ask yourself why should I simplify? The short and fast answer is burnout.

Burnout for you and burnout for each of your staff.

The more your staff have to try to keep up with your ever changing systems, multiple promotions running at the same time and too many tasks the faster they are going to burnout.

Once your staff reach the point of burnout and exhaustion they become less productive and less happy. This will overflow into your business as clients pick up on the burnout and exhaustion.

Clients start slipping through all the cracks in your complicated systems and all those people you could have helped, are gone to the gym down the road.

I don’t know about you, but that frustrates me.

Knowing I could have helped someone. Knowing I could have changed someone’s life, but I didn’t because we didn’t follow up in time. Or even worse, we didn’t follow up at all.

How do you fix it?

First you make 3 lists:

List 1 – Mandatory – What are the mandatory things that have to be done each day. These are the things that are essential to your business. Be strict about what makes it onto this list.

List 2 – Optional but Important – What are the things that you choose to do each day that aren’t necessary to stay operational but important to your growth.

List 3 – Redundant – What are the things that you or your staff are wasting time doing each day?

Next you make an action plan.

How do you make things on the mandatory list more efficient? Can you change the way you do things to make them simpler for yourself and your staff?

How do you delegate the optional but important tasks to someone who will be excited to do them? Each one of your staff members is great at something, use their strengths for these optional but important tasks.

How do you eliminate the redundant list? If you can’t eliminate things on the redundant list how you do at least simplify them so you cut down the time spent on those items?

Systems must be in place for your business to operate smoothly, efficiently and consistently.

If you could find a way to simplify your systems, prevent burnout, accomplish more work in less time and have happy healthy staff who are excited to work each day, doesn’t that sound great?

Make your lists, make an action plan, ask for help or advice and implement. Those are the first 4 steps to simplifying your business and your life.


By Jennifer Byrne – Operations and Regional Manager for all my Fit Body Boot Camp locations.

I came to the fitness industry after my own weight loss journey. After losing over 100 lbs on my own with just a few changes to mindset, nutrition and adding regular exercise I made a decision that I wanted to inspire others to make a change.

With a career change, and a mentor willing to take a chance on me (and a stubborn attitude) I’m now helping hundreds of people make lasting changes every day at South Edmonton Fit Body Boot Camp.Cabel refers to me as his “operations expert” as I work closely with him managing the day-to-day at not just my location but his three current active locations. At any given time we have 15 staff, hundreds of new leads, hundreds of clients and a vibrant culture that spans two cities and 150 miles!

Cabel always tells me that it’s my fearless approach to jumping in and testing something new that has helped him rapidly test and implement new ideas, he then turns to me to clean up the “in the trenches” logistics so we can duplicate and teach our other teams.

I’m excited to share what I’ve learned with all of you and I know with Cabel’s crazy ideas I can help make it easy for you to implement them today!


The 4 Pillars of a Fitness Business

I learned the hard way that as an entrepreneur you get pulled in a thousand directions every day and you are forced to wear a lot of hats.

At least for me, burnout was an ongoing problem.

It took me way to long to learn that not everything was urgent, and that by letting some things slide and focusing intensely on just a few things; not only did things not fall apart they began to rapidly improve.

But how do you know where to focus?

How do you know what you can let slide?

Like it might surprise you but in my opinion customer service isn’t an area of focus until much later. Don’t confuse that to believe that I don’t think customer service is important, but rather the best customer service will come from developing other areas first.

You’ll understand better when you watch the video.

Bottom line is, we can do a few things really well, and if you give just a few things at a time the majority of your attention you’ll find your business will not only grow it’s going to work and grow without you. (It’s why I could open two new facilities within 30 days of one another and never visit them again since they’ve opened.)

Enjoy.

What do you think? Did this video give you some ideas?

One of the things I’ve found is; that it’s easy to keep gathering information, it can be a pretty scary thing to actually go out and do it.

Something that seemed so simple suddenly becomes scary, or a lot more complicated.

Our industry is built on the fact that as people, as human beings, we need each other; we need support, community, confidence and accountability.

I love helping people, I love helping fitness professionals help more people, maybe I can help you.

From time to time I take on a few private coaching clients, if after watching the video above, if you’re serious about taking big action in your business maybe I can help you. Quite often I help fitness pros add $5000, 10,000, $15,000 a month in additional revenue in 60-90 days. If you’d like to know more about private coaching send me a message here.


How-to Hire Only Highly Motivated Employees – Part 2

Here’s the second half of a hiring webinar I did for my private coaching clients. The two parts cover our specific process from how we write our recruiting ads, to interviewing practices, special testing, internships and ultimately hiring and training manual creation (our training requires very few man hours to get someone ready for their position.)

I’ve hired a lot of the wrong people over the years leading to this practice to ensure we only find the most compatible team members for our growing team.


How-to Hire Only Highly Motivated Employees – Part 1

Here’s a recent webinar I did on our hiring practices. I’ve hired a lot of the wrong people over the years; which lead to reading a lot of books, working with consultants, talking to other entrepreneurs to find a good vetting process that has worked for us.

Bottom line I believe in hiring the right person first, the right skills come second, I hold honesty, loyalty, and desire to win above all.

Here’s Part 1 of 2 webinars on our specific hiring practices, I hope this helps you!

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/OeKeD48ElHU?rel=0″ frameborder=”0″ allowfullscreen></iframe>




Draw your line in the sand and don’t cross it!

Draw your line in the sand and don’t cross it!

What is the value of your time?

What is the value of your time?

What is your time worth? This is a very serious question and one you need to answer for yourself. What’s more I’d suggest you re-evaluate it about every six months; that is if you want to grow your fitness business as fast as possible. Let me explain.

No matter whether you’re just starting out or have been operating for years chances are your business began as one man (or woman) show. In the early days, and maybe still, you were doing everything. You were the head trainer, chief salesman, sanitation engineer, accounts receivable clerk, lead marketing consultant, web developer, and well you get the picture.

Do you ever notice how difficult it is to switch between two very different tasks? You wouldn’t be weird if you have. Not only that you likely notice there are tasks that are on your “to-do” list that somehow never seem to gravitate to the top of the list, in fact it’s like gravity keep sucking them down to the bottom. We all have tasks that we detest so much that we just consciously or subconsciously avoid them.

You probably have other fears like I had. Thoughts like, “why pay someone to paint the studio when I can do it this weekend?” It seems logical, and seems to make good financial sense, but does it really?

Let me ask you if you decided to play handyman in your business this coming weekend and spent 8-10 hours on both Saturday and Sunday at your business do you think you might be less enthusiastic for your first clients come early Monday morning? What if instead you had a fun weekend with your family, would that leave you more refreshed and excited to see your clients come Monday morning?

Sometimes by doing a variety of tasks saves us money in the short-term. But long-term these tasks can catch up to us in a variety of ways:

  • Straying from our primary tasks serves as a distraction making it hard to stay focused and become increasingly proficient at our main task. (ie: client results through continual research or business growth with a full-time focus to marketing and growth.)
  • It takes time to mentally and emotionally “shift gears” to different tasks, this leads to longer days, procrastination and burnout.
  • Cutting corners on “me time” or family time leads to resentment toward “work” which will quickly stunt your business growth.
  • Narrowing your task list allows you to become a “pro” quickly and accelerate your business growth. It only stands to reason if you spend 8 hours a day on 1-2 tasks as opposed to 5-10 you’re going to quickly get better at doing those 1-2 things.
Draw your line in the sand!

Draw your line in the sand!

Draw your line in the sand, what is your time worth? Now in this context this is a practical question, it might help to also think of it as “what can I afford to have others do?”

For instance if you have tasks like cleaning, filing, calling to confirm appointments, posting updates on your facebook fanpage, tweeting, or creating a new blog post on your website, these are all things you can hire someone else to do for likely minimum wage. Here in Alberta that’s about $10/hour, so I might start by saying my “line in the sand is $10/hour” any task I can hire someone else to do for $10/hour I should and will in an effort to keep me more focused on a narrower set of tasks.

You have to trust me on this, relief from these tasks will instantly pay for itself and as a result your more narrowly focused efforts will actually yield instant growth causing you to ask yourself again, “what is my line in the sand now?”