Are you a personal trainer or a fitness professional with a dream of one day opening your own gym or studio?
Well I remember being there, but fast forward many years and I bought, built, and sold five studios of my own.
I’ve had partnerships, solo ventures, I’ve used financing, I’ve self financed.
And I have helped dozens of other trainers on four different continents open their first, next, 5th or 10th locations.
So I’ve been building this kind of A-Z series on the steps to take and how to layout your plan successfully, really helping people acknowledge some of the key areas that are generally skipped or misunderstood in this process.
Heck I remember when I first got this crazy notion.
I remember the look of the real estate agent showing me the 15,000 square foot building and he plans I had for the grand temple of iron!
Little did I know my savings of $27,000 was not going to finance the million dollar project!
I remember being deflated when next we looked at the beat up 2000 square foot dance studio, and because it was the only option we could afford felt we had to proceed.
Little did I know at the time the bullet I dodged.
We went on to build a business that would do more than $1,000,000 in personal training revenue in it’s first 18 months of operation (this from a trainer who previously struggled to generate $50-70k annually on my own.)
I sold that business three years ago, but it’s still operating today, nearly 14 years after it began with the humble beginnings of that beat up dance studio filled with hopes and dreams.
If that sounds at all like you, I hope these videos help you do it faster than I did, and skip so many mistakes that cost me tens of thousands of dollars!
Part 1: Visualizing Your Dream and Finding and Validating A Good Location
Part 2: Projecting Your Operating Costs, Setting Pricing, and How-to Plan to Be Profitable On Day 1
Part 3: Renovation Costs, Total Opening Costs, Financing, and Negotiating Your Lease
If you found any of this helpful I hope you’ll subscribe! (Just click here to subscribe www.youtube.com/mrfitnessmarketing)
Am I spending too much on Facebook? Should I be spending more on Facebook?
What else should I be spending marketing dollars on?
Is print/radio/flyers/direct mail/this, that or that other thing worth it?
How do I know if any of this is working?
I’m sure all of these and many more questions are going through your head all the time. (And if they’re not then clearly you’re in denial and just avoiding it altogether which means you need to understand this even more.)
You’re working hard to grow a personal training business that works, you can’t afford to keep throwing money away on things that don’t work.
Worse, it’s getting harder all the time with all the extra competition.
Things that worked last month are now twice as expensive and working half as well.
Ahhhhhh….what do I do?
Well as we all know by now, we need to make decisions objectively, this is certainly maybe even more true when it comes to business.
You need to be able to evaluate your fitness marketing objectively, be able to quantify the results.
And here’s the great news, not only will I teach you to do that, when you do the decisions become super easy and clear.
In fact you’ll stop looking at your fitness marketing efforts as a stressful expense and see them as a lucrative and scalable investment!
Check out this short video, it will teach you all you need to know about calculating your fitness marketing ROI (and likely give you a few new things to think about too!)
If you like it I hope you’ll subscribe! (Just click here to subscribe www.youtube.com/mrfitnessmarketing)