Sales & Leads

Find all my content pertaining to fitness marketing and selling personal training or fitness services.

How-to Keep You Clients Longer

We often talk about how to “get more leads” for your personal training business or fitness studio, but if nobody ever left would you need as many leads?

Truth is the most powerful marketing strategy in fitness or in anything else is retention hands down. (You thought I was going to say results didn’t you?)

Ironically though results are important (and to a degree essential for any of this to work) results are never actually at the top of the list for most clients when it comes to why they stay with a service.

If you doubt this, just think about your own behaviours, the things you pay for, do or are a part of.

Truth is we’re most likely to stick with something we enjoy. To enjoy something, results are a component, but equally or more important is the sense of community, belonging, acknowledgment and recognition and more.

IN my own personal training career I experienced this first hand, it wasn’t unusual for me to maintain clients for multiple years. And; even when they would leave they’d often return months and years later to work with me again. My longest standing client was more than eight years (and that’s because I stopped training people at that point) and now nearly 8 years later since I stopped training people I will still get sporadic inquiries from past clients wondering if I’d work with them again or if I can suggest someone for them.

Master this and you will have true sustainability in your business no matter what the world throws at you!

In this video I put together some of the best tips and ideas and lay out for you the critical components that you must do to maintain the relationship with your clients through year 1, 2, 5 and beyond.

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The 5X25 Fitness Marketing Model

I’ve always preached that you need to be, “fishing in multiple ponds,” when it comes to generating enough leads to successfully grow your fitness business (or any business for that matter.)

So something I’ve always taught my clients is what I call the “5X25 Fitness Marketing Model.”

You see we live in a time where online is so easy and appealing, because it’s quick and easy.

And then days happen like recently where both Facebook and Instagram were down for a good part of the day.

Not to mention that both of these platforms are becoming exponentially more expensive, competitive and consumers are just getting flogged with so many offers that the responsiveness of these campaigns is becoming more unpredictable.

Now don’t get me wrong, I’m not saying you shouldn’t be advertising on Facebook, in fact I’m certain for most it’s still where the largest portion of their fitness marketing budget will go.

But…you need to be beyond Facebook.

In fact I’d even argue that when you utilize multiple channels well they will all even work better making your cost per lead and marketing ROI dramatically drop.

In this video I explain the 5X25 Fitness Marketing Model, simply put we want to be drawing at least 25 leads from 5 different sources each month, so this way if one or more fail our business doesn’t stall.

While others freak out that Facebook or whatever is down or not working, you’ll continue to grow and in times where adaptation is needed you’ll be able to take your time and do it right!

Hope this helps!

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