by cabelmcelderry | Jun 5, 2014 | Testimonials
David Bostik www.transformpersonaltraining.com
I started working with Cabel in June of 2012 and at that time I had 1 location and we did $20,000/mth in business. Fast forward 16 months and I have 2 locations and am on pace for my first ever $50k month. But let’s go back to the beginning.
In June of 2012 I had 3 trainers working for me and had what I thought was a successful business and I was doing better than I ever thought possible as a personal trainer. The first thing Cabel helped me fix was my tracking and metrics. For anyone that knows Cabel, he is a numbers machine and can tell you at any given point his set, show, and close percentage. I had no idea and when he first asked me what my close percentage was I paused and said ‘Maybe 50%?’ with a questioning tone. Cabel showed me how to track all of this and most importantly IMPROVE upon it.
On 10/9/12, a little over 3 months after working with Cabel I sent him an email saying I was having trouble breaking the 26k mark. He took the time to analyze my business, ask me tons of questions, and found what was missing. We fixed a couple things, tweaked a couple more and in January of 2013 we did $30,903 in sales. I was able to increase that to $40,728 just 5 months later in June of 2013. So I basically doubled my business revenue in a 1 year time frame.
I was ready for my next big step of opening a 2nd location at this point; but I was terrified of the thought. So of course I contacted Cabel and he helped push me to make the move I know I needed to make.
So here we are today. I have 7 trainers, an assistant, and we are about to hit $50k for the first time ever with a goal of $60k set for June of 2014 making a 300% growth in 2 years. Thank you Cabel!
by cabelmcelderry | May 29, 2014 | Testimonials
Joel Danford www.oceanviewfitness25.com
I have a small business run by me only (which is changing as I speak) it has changed a total 180, from where I was in just four months ago. I am beyond containment of how you guys have helped me, so I will start off by telling you some small numbers. Keep in mind that these numbers are very small compared to bigger studios but to me they mean the difference of my business having a 100% growth rate from when I started this program.
1. I went from a monthly auto pay income of $247 to over $5000 in just 2 months!! That in itself blows my mind.
2. I increased my prices over 15%
3. My retention rate is up over 90% after following the advice on our coaching calls and webinars.
4. My market funnel has tripled in numbers, bringing in over 3 times the amount as before.
5. My Relationship with other business has grown to a working partnership where I have been referred over and over.
6. My freedom and quality of life has been increased dramatically.
7. My client Conversion rate is over 90% (Out of the last 20 promotion prospects I have closed 16, and 2 of the 4 that I didn’t were because of work related injuries)
8. I have learned how to and have sold over five, 1 Year long programs!! Seriously?? I never thought I could do that before. (Bedros’ Close Clients is Awesome. If you don’t have it you are missing out on a lot of money and freedom.)
9. I now have learned and am implementing the blueprint for letting others train so that I can grow the business and do the 5% that I do best, which is sell what I am passionate about.
10.And the most important thing of all to me is that now I can focus on delivering the results and passion to my clients instead of trying to stay afloat in the business side. My dream of helping people was never quite 100% real because of the stress of money and staying alive but now I can reach full potential in my passion as a result of better business strategies.
Like I said before, this has been a total 180 for me.
If I could list all of the things that have changed and that I have learned from this program I would go on all day, so for now I will just send you these major progress steps. Looking back this was the best $$$ that I have ever spent.
This is beyond my expectation of what I would learn from you. So, from a Passionate personal trainer to these 2 awesome coaches, Bedros and Cabel, you inspire me and keep me growing! Thank-you.
by cabelmcelderry | May 22, 2014 | Testimonials
Stephanie Dignan www.thebootcampgirl.com
The great thing about working with Cabel is having the opportunity to be coached by a successful fitness business owner who understands the frustrations and challenges of running a boot camp. When I started my business 5 years ago, I figured out everything out on my own since I didn’t know anyone else who ran a boot camp. I knew that I needed coaching from someone who had the right mind set and successful track record. The one-on-one coaching structure from Cabel also gave me the accountability to get things done which is making my business more profitable.
Since working with Cabel, I have improved many areas of my business. I have recently placed lead boxes in the community. It was so much easier having his instructions and design work so I didn’t have to figure it out myself! It only took a few days to get some qualified leads and new appointments. Cabel also emailed me a manual with step-by-step instructions for so many processes; I was blown away by how much work was put into this! He also shared step-by-step videos about how to sign up a new prospect. There is so much information in the resources that he shared that it would take me years to put all of this together. Through his suggestions I changed my prospect script which has saved my appointment setter time and made the process easier. The payout structure for trainers has been changed to reward them for generating referrals which is a win/win since they can earn more and my business becomes more profitable. I was concerned about making some of these changes but his rationale made sense and now my business is stronger because of it.
If I could start over, I would have definitely hired Cabel before starting my business. This would have made life easier and lead to quicker success. There’s no reason to figure everything out on your own when someone has already done that. Cabel was really great to work with and I got the feeling that he really wanted to help. He responded quickly to emails and answered all questions and was very open to sharing all of the information about his business that related to my questions. I highly recommend Cabel as a coach to help make your life easier, to make a greater net income and to become successful more quickly.
by cabelmcelderry | Apr 17, 2014 | Testimonials
I am so grateful for the opportunity to join this program. At the time it was offered, I had been following Bedros and Cabel for about eight months, so I knew what they were about and how they were already helping my business grow. When I saw the email for the Fitness Business Accelerator program, I immediately signed up—zero hesitation. I started seeing results from the very first webinar, and even better results starting with my first one-on-one coaching session. In the first month of the training, my revenues grew 400%. I made more money in that first month than I had ever made in a single month in my whole life, even when I was working my old corporate job. It was so much money, in fact, that my next coaching session with Cabel dealt with my feelings about suddenly making so much and how to deal with the insecurity that that maybe it was a one-time fluke (it wasn’t).
The best parts of this program are that you realize that every single problem you have in your business is normal. And every single problem is solve-able in a way that takes about five minutes for them to explain. Just like I ask my clients to step out of their comfort zone and trust my fat-loss process, Cabel and Bedros repeatedly asked me to step out of my comfort zone and trust their business success process. I remember two times where this was pretty scary—the first time Cabel said, “Anna, you HAVE TO trust me on this.” I was still scared and wasn’t fully committed to pulling the trigger on what he said to do (raising my prices—a LOT). The next day I was telling a client who was afraid to eat carbs, “Mrs. Jones, you HAVE TO trust me on this.” It clicked. I immediately raised my prices almost double. Two weeks later, I signed FIVE TIMES more clients than I had ever signed in one month. It was stunning. I was actually on vacation, sitting on the beach, sent out the email, and within 48 hours I had 65 paid-for clients signed up for my six week program.
I’m sold. This works. Period.
January 2015 Update:
Back in September, my marching orders were to figure out my finances, know my margins, and to create culture in order to reduce attrition in the program. I gave myself three weeks to do the finances and the full 4 months to really nail down the culture. Ha! Little did I know…
The finances were hard because I didn’t really understand what I was needing to look at or how it would really affect my business. I was thinking I just needed to know how much money was coming in vs going out, but I didn’t understand the depth that information could give to my business and growing it.
I started out by getting all my numbers in a spreadsheet, and then figuring out my margins. I started reading a few books (Rich Dad series, especially Guide to Investing) and I played an online game that really taught me how my own business is an investment to GROW, not just to give me some money each month to live on. I then read another book (Built to Sell) that systematizes exactly how to position and grow your business into a successful entity that can work and grow without you.
I’m starting to get it, and am working on making my business into a series of systems that can work without me, or in the event that an employee quits, there will be no downtown. I am also learning how to strengthen my business against competition, from outside as well as from the dreaded “insider” situation.
My numbers are way up from September, as of January 2015 my revenue has increased by over 500% of what it was last May (no exaggeration) and I’ve consistently been able to maintain margins between 60-70% monthly for more than 90 days!
Next focus: automate all systems, hire more staff (full-time assistant and manager), and be able to leave the business for 4-8 weeks—and have it grow during that time. Then, start working towards a second location.
Anna Larsen
http://www.yourbodybetter.com
by cabelmcelderry | Apr 10, 2014 | Testimonials
Since the last meeting of our 7 Figure Mastermind (so 90 days ago), Santa Rosa Fit Body Bootcamp has evolved tremendously. Among other things, we’ve streamlined our new member intake procedures, which has allowed me to sit down with virtually every new person who starts our program before they ever come in to work out. My closing ratios have improved; we’re now over 95%. We used to hunt people down for weeks after they started a trial, half the time we’d miss the opportunity to ever get them in for a consult. In the off chance that someone hasn’t already sat down with me and picked a continuation service, all of our coaches are now fully trained to make a first-class sales presentation (front end offer).
Dallas and I pose beside what is to become his Range Rover, congratulations Dallas!
We’ve hired a new super assistant who has dramatically reduced my workload. She handles all Facebook interactions including the cocktail party from start to finish, all appointment booking, phone calls, and email inquiries. This is really helpful because we’re now bringing in 40-70 new leads each month.
Since the last mastermind, we’ve increased our average transaction amount from $121 to $182. Our attrition rate has decreased for long-term members and we now retain 28-30% of our trials in 12-month programs. And the icing on the cake… We’ve had a 44% increase in monthly revenue generation!
I couldn’t be happier with the decision to be a part of this incredible group.
NOTE: What Dallas being the humble guy he is doesn’t mention is all the adversity he’s faced over the last couple years, from his house burning down to dealing with a neighbour who literally shot his dog and so much more. In the face of great adversity through support of a cohesive group and proven strategies Dallas has proven that if you want to succeed you will! At this year’s Fitness Business Summit the audience was so compelled by his story and success he was voted by his peers as the transformation champion and won a brand new Range Rover! What an amazing year!
by cabelmcelderry | Mar 5, 2014 | Testimonials
Since joining the Fitness Accelerator Program with Cabel and Bedros, I’ve had calls, emails and webinars that have really given me direction with step by step instructions to creating cash flow for marketing (my studio revenue jumped from the usual $7500 in December up over $17500! and that was just the first month-January is on pace too!). And January is on pace because the instructions are step by step, it’s easy to implement.
I’m definitely keeping busy, but my marketing efforts are WAY more effective! I’ve been trying to build my Business Page on Facebook for about 2 years now with very SLOW progress. In 2 years I managed to increase my page likes to 390. Now within 2 months of coaching, I’m pushing 600 now! And I’ve learned how to actually turn them into offline leads who come into the studio.
The greatest part is that I have renewed passion for training since I don’t feel like I’m spinning my wheels any more. It’s still a work in progress, but I’m now implementing systems to track my sales, marketing (finally created a working calendar), referral programs, client retention. All of these systems have shown me that the closing ratio was low and I need to focus on training my assistant on closing to better service people.
I’m so glad I did this program. Having a coach is where it’s at! By April I should be on pace for doubling my income from last year 🙂
Chris Meredith
http://TheChrisMeredithMethod.com
