by cabelmcelderry | Feb 27, 2014 | Testimonials
First off Cabel, thanks for everything man. 2013 was one hell of a year for me and I owe a huge debt of gratitude for all your help.
September was a special month for me because it was the first time I had team that took care of almost all training sessions for me. I had just done the big PIF promotion you helped me with which generated a little over $37,000 so my EFT had taken a bit of a dip.
So fast forward to this coming mastermind, my EFT is up nearly 100% since that promo as of January. My marketing calender is set for the next 6 months and I should hit my EFT goal by FBS14 no problem. While these numbers are great, and I’m happy about it, what I’m more happy with is the fact that I did this while spending nearly a month cruising around Asia, reading a book a week and having more free time then I know what to do with.
I’ve realized what money is…to quote Bedros, “It’s the vehicle to freedom, and nothing more.”
Thanks for the freedom pal, see you in Vegas!
by cabelmcelderry | Feb 19, 2014 | Testimonials
Chuck and I at the Vegas mastermind where he was named transformation challenge winner, this earns him flight and hotel to San Diego on me!
Below is an excerpt from a submission from Chuck for our quarterly “transformation challenge” it gives you a peak of what the 7 Figure Fitness Mastermind is all about. -Cabel
I got back from FBS, where I signed up for the mastermind, was the week Brian left my business. The trainer that sabotaged BBF. This to me has been a transformation, almost a complete loss at first, of rebuilding my business and I did that in less than a year and ALL while joining Mastermind!
So, I have had tremendous growth in my business but maybe not completely defined by EFT. I believe that there are multiple factors that come into play and CULTURE ranks #1! Yes of course, we need to generate more income, however I feel that we must build up front with culture so people KNOW, LIKE, and TRUST your company and than narrow the barrier of entry. I think I have become a shining example of this theory. It’s taken me since our last MM to generate this momentum and now through Trials, Sales, BOGO, and my January promotions you can tell 2014 is going to start out with a BANG!!!
So I know you’re a numbers guy so I’d like to share with you what I have done since the San Diego MM. (NOTE: I had no Marketing in place in October prior to attending the MM. I fixed that as soon as I arrived home)
October 1st to December 31st
TRIALS – SET – SHOW – CLOSE
– CLOSE Ratio: 88%
Black Friday Sale:
we did $24,000 Paid In Fulls (money in hand)
– We did this in LESS than 24 hours! $24k in 24 hours!!!!!
January 28 Day for $79 promo
– Set a goal of 21 spots
– SOLD 34 SPOTS – $2686 in sales (started VIP pricing calls this week to convert)
January 14 day trials (passes valid 1/1/14 – 1/15/14)
– So far we’ve harvested 19 of these. I expect to see a few more in the next two days.
Facebook
From 1394 to 1786 ‘Likes’ = 392 Likes UP (28 a week average over 14 weeks total)
CULTURE BUILDERS AND EVENTS
– November 3rd: Special Guest Lori Harder Bootcamp and Seminar
- 120 people attended this SINGLE SESSION
– Thanksgiving Day Turkey Day Bootcamp for Charity
– Christmas Eve Bootcamp for Charity w/Special Guest Lori Harder
STAFF (all since San Diego)
– I have now hired 3 more trainers so I no longer have to work IN my business but can now work ON my business
– I hired a nutrition coach that works 30 hours a week so I no longer have to do these consults
– I gave ALL my staff $200 bonuses for Christmas. $100 gift cards to a super high end restaurant and $100 cash
– I gave my admin, Gini, a $X000 increase on her salary for 2014
– Started IRA program for my staff
Memorial Day Catastrophe Turned Blessing
- Lead trainer leaves to start rival business
- steals entire concept
- I lose 55% of memberships
- I lose estimated $13,000 in monthly EFT drafts
- In LESS THAN 6 months I have rebuilt entire BBF biz from ground up! Replaced every lost member. Not only replaced everyone that left but exceeded it! Again…in less than 6 months!
by cabelmcelderry | Feb 4, 2014 | Testimonials
The Ideas Cabel Gives Me Are Worth Every Penny! I’ve Increased My Sales By More Than 1000%! Thanks for changing my life and allowing me to enjoy running a business!
I opened my fitness studio in January 2010. I had been a trainer for a couple years and have a marketing degree. So I figured I knew something about bringing my dream of owning a gym into a reality. However, I soon learned that there’s so much more to a personal training business than being nice and having great clients.
One day on facebook I saw an ad about client getting tactics, by Bedros. I did a little online research and found out that there was a seminar in California to help personal trainers grow their business. I’m always willing to learn, so I checked it out. I went on a limb and bought my ticket that night. I figured it would be a great way to take the kids to Disneyland too.
In April of 2010, my family ventured down from the great white north and headed to Anaheim. It was an amazing weekend of client getting techniques. I can’t even count the number of pages of notes I took that I could put into action so that I could be on pace for a 6 figure income in a couple weeks. And I wouldn’t have to spend thousands of dollars on marketing either. There were ways to get clients without spending a lot of money, and since I was borderline broke, my brain soaked up as much information as it would hold. Instead of leaving with a list of 10 things to do, I had about 100.
Every speaker that spoke during the weekend said they would not have been to where they were today if it weren’t for a coach. Everyone placed their success in the power of coaching. So I figured that would be something I needed. I went to a luncheon to learn about Bedros’ mastermind group, but I knew there was no way my husband would let me spend that much money on coaching.
Enter in Cabel. I had met Cabel at a Fitness Business seminar in Calgary the fall before. During the conference in Anaheim I had heard that Cabel was in the mastermind group with Bedros. So if Bedros could help so many other trainers become successful, and Cabel was in his mastermind group, why wouldn’t I work with Cabel?
I started with Cabel in June of 2010 while I was making just over $1,000 a month on group training sales. My lease was over $6000/month, so I was losing money FAST. Cabel gave me specific steps that I needed to do week after week to help my business. By October, my income was up to over $7000/month and I had covered my lease payment.
No more was I worried about making the dreaded 1 year in business mark. 6 months later, I hired an assistant so that I can work more on my business instead of in it. Now I have 8 trainers and an assistant apprentice working for me and my studio trains over 1,300 people a month.
This past March I took a couple of my trainers with me to Fitness Business Summit with Bedros in California again. Again, I was blown away by the content and the calibre of the speakers there. Working in the circle of Bedros, you have access to the top internet marketers in the world, the top business and marketing leaders in the world, and then hundreds of walking testimonials of how Bedros has changed the lives of personal trainers from all over the world.
Coaching is the best decision I’ve made over the last year. The money spent on coaching, has made my business over ten times that back or more. But not only is it about the money you make, it’s all about having someone who’s been in your shoes, who knows what it’s like to love training but struggling to make money doing it. Having Cabel as a coach I have someone I can bounce ideas off, have a shoulder to lean on when there’s no one else who understands the hard times of owning a business, and to share in my successes.
Don’t even get me started on the mastermind group that Cabel has started. This is the best part! To have fellow business owners to synergize with. Together, with Cabel as our leader, we will be the most successful personal trainers and bootcamp owners in Canada.
Thanks for changing my life and allowing me to enjoy running a business!
Chas Young
Owner of Results Fitnes a Calgary group personal training studio.
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by cabelmcelderry | Feb 4, 2014 | Testimonials
The single turning point that got my business back on track. Without that decision, I would probably be bankrupt and working in some dead-end job (even if I technically owned it)!
Hey there! Tim Borys here. As one of Cabel’s coaching clients, I’m writing this to give you the wake-up call that I wish I had many years ago.
You see, I’ve been in the training industry for 20 years, and owned my own business (JOB) for 10 of those. Before that I contracted at numerous gyms and studio, plus ran around to other people’s houses doing in-home training, etc.
Compared to most trainers in the industry, I’ve done pretty well (or so it looks like from the outside). Since starting my company in 2001, I opened 2 studios, had 8 employees, generated $500K in annual revenue, and thought I was a “business owner”.
The problem was that I was still broke, frustrated, losing money every year, losing good employees, and on the verge of quitting the industry to “get a real job”. It drove me nuts that friends were making twice as much as me working 9-5, despite working half the hours I did.
I would tell myself that it was OK because I owned a business and had more flexibility than those working for “The Man”. The fact is, I was in complete denial, had my head in the sand, and owned a JOB that I was paying dearly to work 16-20 hours a day at.
I had been to business marketing conferences, seminars, and workshops in the past and even had coaching from top industry experts. None of that worked until I met Cabel
When I met Cabel, I was down to 3 employees (including myself), less than $300K in revenue, and was literally days away from bankruptcy. My credit cards and line of credit were completely maxed. I had taken money from my personal savings to cover payroll for 2 straight pay periods, and hated the fact that I would likely be seen as a failure to my wife and 2 kids.
That was when I attended Cabel’s Profitable Personal Trainer Workshop and signed up for his Mastermind Group as a last ditch effort to save my business.
Since that time (about 6 months ago), things have changed dramatically. I’ve gone from $75K in dept, to having only about 10K left to pay off on my line of credit (and this would have been paid off too if I didn’t have to spend money on fixing an accounting nightmare). That’s $65K paid off in 6 months!
The even bigger change is that I finally feel confident in the direction of my business, and the strategies in place to get me to my goals. Things are on track for change and I can see the changes beginning to affect all areas of my company (it is not a JOB anymore)!
As mentioned, I’ve had coaching in the past and have heard or read many of the things that Cabel has recommended (as I’m sure you have too). The MASSIVE difference that Cabel has made in my business is due to the following 3 things
WEEKLY COACHING CALLS
These short and focused weekly calls are the nuts and bolts of implementing your efforts. This is something that I never received from previous coaches and I feel this has made the biggest difference in the turnaround of my business. It is your opportunity to get constructive feedback and suggestions on the challenges you are facing, talk strategy, and discuss plans for implementation. These calls alone are worth 10x the value of his entire coaching program! (I hope that means you won’t raise my coaching rates!)
SYSTEMS
Cabel is a systems guru. The guy lives, breaths, and dies by systems. His hands-on, practical approach to helping you implement the most effective systems in your business is unbelievable. I’ve barely scratched the surface of implementation, but have already noticed huge differences in effectiveness, reduced workload, and more focused efforts.
The templates and examples he provides you are worth THOUSANDS of dollars and will save you YEARS of effort and frustration in your business.
ACCOUNTABILITY
Having the coaching calls each week is great because you can get great ideas and plans, but if you never actually take action, you will continually struggle (or fail). Take it from my personal experience; the fact that you’ve set accountability tasks and objectives with Cabel at one meeting means that he will call you on it if they don’t get done. As business owners & entrepreneurs, we are rarely accountable to anyone but ourselves. However, if you are like me, you would never think of letting someone else down. Especially someone who knows what you are going through and will call BULLSHIT on the crappy excuses that tend to use each day! In fact, many of us are so used to using these excuses that we actually begin to believe they are true!
Cabel has been great at snapping me back to reality when I’m in the middle of a “Pity Party”.
So, while there are many other benefits such as a community of peers, access to a network of top industry experts, etc., the three I listed above have made a remarkable difference in my mindset, confidence, and business performance.
If you’ve been struggling in your business and things aren’t happening as fast as you want, you owe it to yourself and your family to get your ass in gear and get help! Cabel has been there, struggled like you, and solved the equation! It would be crazy not to use that experience and learn from him!
That’s my story up to the present day. I hope it helps you avoid some of the mistakes I’ve made. If you are still unsure that you can make this type of turnaround, just attend the upcoming Workshop to learn some hands on strategies and tips that will change your business. It will also give you the opportunity to chat more with Cabel and meet Bedros (another cool guy who knows his shit!)
I attended this event last year and it was the single turning point that got my business back on track. Without that decision, I would probably be bankrupt and working in some dead-end job (even if I technically owned it)!
Yours in Health and Prosperity!
Tim Borys
Tim owns the Calgary Personal Training company FRESH! Fitness (www.freshfitness.ca)
by cabelmcelderry | Feb 4, 2014 | Testimonials
My business has more than doubled in income in the last 5 months since starting with Cabel.
I came on board with Cabel after debating the pro’s and con’s of business coaching and realizing that my To-do list will never end and I needed help prioritizing where to put my energy to grow my business and stop drowning in tasks and To do’s. My business has more than doubled in income in the last 5 months since starting with Cabel and it’s only getting better! I love how Cabel gives me concrete tasks every time we have a coaching call that I feel I can conquer and our regular calls keep me on task and accountable! I am excited to continue to grow and having Cabel’s experience, resources and passion on my side is what keeps me moving forward and not drowning in the daily tasks of running a business. Thanks Cabel for your passion for my business and personal growth as a successful business woman a great trainer!
-Charmaine Ironside
B.Kin., Certified Personal Trainer, Medical Exercise Specialist and owner of Ironside Fitness Inc
First off Cabel, thanks for everything man. 2013 was one hell of a year for me and I owe a huge debt of gratitude for all your help.
