Fitness Marketing Coaching

This post is maybe a little different than my other posts but I feel it is as important to the topic of fitness marketing and selling personal training than any of the other content I’ve posted.

This last weekend marked the first mastermind meeting for my elite fitness marketing coaching clients. We all met at my facility in Red Deer in an unofficial sort of board of directors meeting. The power of many like minds in the same room (individuals with bigger businesses, smaller businesses, those just starting out or those rapidly growing) every single person had something valuable to share to each other as we all discussed the ‘next step’ or ‘major obstacles’ within our individual businesses. The best part is just when you thought you were a solo entrepreneur going it alone you realize you have an amazingly qualified team at your fingertips. Some of our group are even competitors within their respective markets but the power and synergism of forming relationship ensures that every individual reaches new heights, greater success, and further insulations from changing economic conditions. In this industry of fitness marketing and selling personal trainer I am sure every single person in that room would agree that what we can do together ensures the typical fears every solo entrepreneur faces are pretty much now absent from our respective businesses.

If all the great fitness marketing, ideas, tools and resources that were shared amongst the group weren’t enough North America’s top fitness marketer Bedros Keuilian (and the head of the 7-figure mastermind I’ve been a part of for some time) was also here in Red Deer. In addition to Bedros boot camp superstar and info marketer Shawna Kaminski (www.FemaleFatLossOver40.com) was also here to share some of the top fitness marketing strategies that have allowed her business to continually grow with break neck speed.

The moral of this story…

1)      We sell personal training to people who want to look and feel better about themselves. They have a goal and we know we can provide value and can help them reach it easier and faster. Why would you think running a successful business (big or small) would be any different? Get a coach or support network!

2)      You can guard your ideas with the fears of your competitors catching on or you can share and trade them with other quality people. Working together as a group it doesn’t take much to realize there is no way a competitor can ever keep up all they are left with is desperation to follow and copy rather than lead.

3)      Being an entrepreneur isn’t easy; it’s damn hard and often feels like a pretty lonely road. Surrounding yourself with others provides the emotional fortitude that I am sure is found inside Fortune 500 board rooms.

On a closing note it would only make sense to add a shameless plug for my fitness marketing coaching program. I would like to expand it slightly with just a couple more key individuals. I’m not looking for just anyone but if you think you have what it takes (as in you are a serious action taker determined to reach 6 or even 7 figures in the next 1-2 years) submit your request for an application on the contact page.

Additionally I’m just nearing the end of Jim Collins book, Good to Great, I highly recommend you add it your reading list.