Inspiration and Everything You Need to Know

An amazing reason to continue to help other trainers.

Yesterday afternoon I received the text I’ve attached to this post. My coaching client Sean out in Vancouver crossed the $100,000 threshold, what an amazing feeling this must be for him. In just 5 months Sean went from 3 personal training clients buying a handful of sessions at a time to building a real business boasting reoccurring contract revenue to the tune of over $100,000 annually. He’s quickly outgrown his schedule to the point where he has had to hire trainers and become more focused on systems, marketing and handling the rigours of continual growth. Not bad what he did in 5 months only took me years by comparison, yet if you moved him to a brand new city tomorrow with no connections I bet he would agree that he could duplicate the same or greater success in the same or less time.

So how did he do it, some kind of magic? A whole bunch of luck? Is he a superior trainer? Truth is he’s just learned some of the simple secrets that allowed him to avoid the common pitfalls most trainers make.

If I was to move somewhere else and start brand new here’s what I would do (and in fact it is what I’m doing as I’m planning my next facility in a new market right now.)

1)      I’d do some keyword research using the Google external keyword tool. Then based on search volumes, the number of results, and the consistency of those search results I’d get a general idea of some of the competition in my desired market.

2)      I’d use wordpress with an optimized link structure and optimized content and setup a website and see how quickly I could rank in that new market.

3)      I’d use FitPro Newsletter to create some high value low barrier opt-ins to begin building a list in that market.

4)      I’d use Facebook advertising to drive more targeted traffic to my website as well as a Facebook fanpage with a customized optin to build my list even faster with the smallest budget possible.

5)      Next I’d head there and setup a bootcamp which I’d fill with human billboards from free online classified ads.

6)      At the same time I’d visit many local businesses and offer free lunch seminars to establish myself as the local expert, at the same time I’d offer them a trial of my bootcamp.

7)      Once I had 20 human billboards I’d begin an email referral contest and build my list even faster.

8)      Then I’d start an email marketing program using high value low dollar promotions to enrol a large volume of people.

9)      At first contact I’d begin using my 3 Point Conversion strategy to convert them to paying EFT clients.

10)   Now with an immediate base of revenue to offset some operating costs I’d be looking for a brick and mortar building to setup shop in so I was no longer restricted by weather, time or anything else.

11)   Once setup in the building I’d begin using resources like www.infocanada.ca to run addressed mail campaigns or selecting the wealthiest communities and run direct mail campaigns.

Maybe this sounds easier than it is or more likely we make it more difficult by letting our own fears or the ideas of “waiting for the right moment” get in the way.

The truth is it’s far easier to succeed than you think and the two biggest factors are:

1. How fast can you implement and execute?
2. Stick to the simple things they are always the better ones in the long run.

Today Erik at www.FitnessBusinessInterviews.com published an interview we did a while back, it pretty leaves no stone unturned about how I built my business and how you can too.

Click here to watch the interview.