Personal Trainers Should Be Information Marketers

In order to profit as a personal trainer, you need to sell more than your time. If you only sell your time, then you will always be locked at the same income level. You can sell more than your time by a change in your perspective. For example you need to think of yourself as an advisor and information expert in the area of personal training and diet. When you think from this perspective, you will have many other ideas that you can put into action, and which will bring in profits.

There are a number of simple ways that you can create and sell products alongside your personal training sessions. One of the easiest things that you can do is to just record a session with a current client. You will need to get the permission from the client and inform them about your intentions.

During the video session, you can demonstrate exercises and how to perform them correctly by instructing your client. You can also put them through a workout that people could then follow at home. It is a good idea to choose a client that is average, so that people can see themselves duplicating the workout and the exercises.

Plan out the training program before you shoot the video to ensure that everything flows more smoothly. The video can be completed in less than one hour. It will then take another couple of hours to edit the video and add any copyright terms that you want. This is a very simple method of creating a product.

You can also create a short report that you sell from your website (as a download). This is a great idea as you can advertise your personal training sessions throughout the report. The report does not need to be very long. In most cases, people prefer a short and straightforward report that can be read and applied.

There are a number of other very good ideas that can be used for personal trainers. You can create a set of training programs that walk people through a month of training. You can tailor these programs for people who want to lose weight, those that want to gain muscle, those that want to increase their fitness levels or people that want to improve their performance in a certain sport.

There are many ways that you can create information products as a personal trainer. The more products that you have available to sell on your website, the more money that you can make. You can refer certain clients to specific products that you have created.

Thinking of yourself as an information marketer, instead of a personal trainer that sells their time for money, is a huge leap forward in your business. If you follow this type of business model you will soon increase your income and attract more clients.

You can still train personal clients as you currently do, but now your business will have many other avenues of income. This will give you a much broader reach than most of the personal trainers in your community. You will soon become the most well known and most sought after.