How would you like a raise? There’s no doubt you deserve one, and there’s no better day for a raise than Monday! Seriously though one of the areas I find lacking within many personal trainers fitness marketing strategies is their pricing. As consumers we’re honestly all fairly predictable; we know we want to feel like we’re getting a good deal, we want to feel like we had some say or control in that deal and we’re afraid we’ll miss out on something if it’s available for a limited time or at a limited price.
One of the simplest fitness marketing strategies you can have is to be expensive. If your prices are high you have options to create discount scenarios periodically without stress. Basic economics says that the market will dictate price based on supply and demand, essentially this is true. When you need more clients demand is low, stimulate demand by creating a short term price reduction to stimulate desire and fear of loss.
Watch the video below and you’ll get a much better sense of why I’d suggest your next decision to improve your fitness marketing campaigns is to raise your prices.