What’s New With The Goo-Gle

I just returned home from Calgary where I was hosting my private mastermind for my rockstar coaching clients.

My good friend Bedros Keuilian was up to visit Canadia and as always had a few cutting edge secrets to share.

One of the things I always end up talking about to fitness professionals is about content. You see I have always believed that every trainer and their dog is in a frenzy to fight over the handful of people that have already made a clear decision to buy your services.

You see most personal trainer websites I see basically are a personal profile about the trainer, the certifications that have, maybe a few testimonials and then the services that they offer. There’s only two kinds of people that care about any of this, YOU and the person that has already decided to buy personal training.

Meanwhile…

There are billions of overweight people in the world, billions of people that are looking for the solution to their pain, their problem and don’t yet know what to do. So what are they doing?

Well naturally, they’re googling, looking for solutions.

I’ve always believed that if I keep publishing education and opinions on the hot fitness and weight loss topics of today that many of these googlers are going to land on my website long before they ever find any of my competitors. (And a little secret and subtle boasting, this strategy has served me pretty well for a number of years.)

But here’s what’s new. Google now has some method of looking at images on your website and getting a sense of where they’ve come from and if they exist elsewhere on the Internet.

If you have a blog I bet at some point you’ve “borrowed” a random image that you found on Google images or some other place. Doing so now can actually negatively affect your site rankings.

I think in many ways this is great news, because it just encourages us all to be more creative, to put our smartphones to work and in essence create even more original content. Seems to me that falls in line with Google’s mission and creates a further opportunity to enhance your website rankings in an easy manner. Of course it also means you might see a lot more pictures like this.

Some final things you should know.

1)   When you upload a photo, make sure it has keyword file name before you upload it. (ex. Personal-Trainer-Business-Tips-CM.jpg)

2)   Try to complete the descriptions using a keyword sentence.

3)   Add a couple of logical “tags” like your business name, main keyword phrase, and your name.