What a year 2018 has been, I can’t believe it’s already drawing to a close.
I hope you are set to take time off and enjoy family for the next few days.
Don’t forget to take a deep breath and reflect on all this year has brought, and then gaze ahead to the horizon…what is your biggest goal for 2019?
Since it’s the end of the year I’ve been doing a lot of reflecting myself…and a lot of thinking.
I always get asked; what do I see happening in the coming year? What will be (if any) the biggest changes in the coming year?
Truth is, it’s kind of already happened and you’ve likely felt it.
Facebook ads getting disapproved more than ever before, ads initially approved and later shut down.
Pushed by Facebook to limit what we show on our landing pages.
Our industry thrives on social proof more than many others and we’ve become more and more limited in how we can proudly display our social proof than ever before.
And it’s only going to get worse…
This is actually GOOD NEWS!
Yup, not a typo, this is good news.
Everything comes full circle, and this is no exception.
If you’ve been around as long as I have you likely remember what it was like before things like Facebook.
Getting new clients was largely referral and B2B based.
You had to put yourself out there.
Form real relationships.
And it generally took more than one interaction (think of it like dating.)
It took time to get people to know, like, and trust you before they would commit to buy a premium service like yours.
Well, that’s come back around.
You see for basically the last 10 years direct response marketers had a heyday on Facebook.
We ‘d put up an ad, take people to a landing page then use long form sales copy with fancy headlines, videos, testimonials and before and afters to build the relationship there.
The longer we kept them on the page the better chance we had at getting a sale.
Now I’m not saying this is completely gone or done, in fact quite the opposite, you’ll still see plenty of this and many of these same strategies will work…only just not like before.
In 2019 and beyond you’ll need to be in the groove of building relationships with potential customers on platforms like Facebook through multiple interactions.
Only then will you find the Facebook advertising rules will make it easier to show them your landing pages the way you’ve intended.
And here’s why that’s good news:
- You’ll soon only be showing your ads to highly qualified prospects who know who you are, what you do, and are somewhat actively on the lookout for you. This will make those ad clicks much much cheaper.
- Your offers and content will become perpetual, which means you won’t need to constantly reinvent the wheel. Your brand recognition will grow as a result, and it’s going to take you less time to market more effectively than ever before.
- And maybe the best part of all, it’s going to be really, really hard for your competitors to duplicate, see fully and harder still to understand just what your true marketing strategy is.
All of this will be accomplished with content cycling and custom audience targets, and I’m excited about it!
Well because everything comes full circle, and in 2019 we get to return to what made us great, we can focus more on being the phenomenal educators that trainers are.
Our marketing will become a showcase for all the amazing knowledge we gathered around training and nutrition, not just the latest marketing mumbo jumbo!
2019 is going to be a great year, are you ready?
If not, you still have time, that’s my Christmas gift to you, this new process is a marathon not a sprint, you start today and your results will steadily increase, your costs will decline and unlike your marketing now each new piece of content will increase your brand and recognition in the community!
Let’s do this!
Merry Christmas from my family to yours!
P.S. In January my coaching clients now get to enjoy our ad setup and management services, meaning if all of the above sounds great but leaves you ever confused well we could just do it for you. J I’m taking on new clients in the New Year, would you like to schedule a consultation? If so reply to this email, I’d love to help you make 2019 your best year in business!