Stop Attrition Dead…Right Now
You can be the best marketer in the world, and generate tonnes of new leads to sell personal training to but if you can’t keep your clients (AKA Skyhigh Attrition) then you are dead in the water! I’ve found for a lot of trainers it’s when they open their studios and hire staff that their […]
January Is Never As Busy As Personal Trainers Busy Expect Here’s Why
Even if you’ve been in the industry for a while as a personal trainer you expect that when the clock strikes twelve on January 1 that there will be a line up outside your gym like Best Buy on Black Friday! But that’s rarely the case, and as the days tick on, you begin to […]
Facebook Marketing Has Flipped On It’s Head!
First off Merry Christmas! What a year 2018 has been, I can’t believe it’s already drawing to a close. I hope you are set to take time off and enjoy family for the next few days. Don’t forget to take a deep breath and reflect on all this year has brought, and then gaze ahead […]
Content Has and Always Will Be King
You know it’s been more than 20 years now that I have been “self-employed.” A lot has changed, for instance when I first started there was no Facebook or Twitter, in fact it was amazing if as a small company or solopreneur you had any kind of a functional website. I had no idea what […]
The Personal Trainer Marketing Channel You’ve Forgotten! (And Need to Add Right Now)
And it’s a high converting one, I remember one I used this personal trainer marketing strategy and it brought us more than $11,000 of new sales in just a month, and continued to deliver adding much more for months after. And this will work for you too, in fact, arguably, with a little consistent effort […]
Road Map to Your Income Statement
Do you find your financial numbers confusing? Are you afraid to or not sure what you should be looking for? Your income or profit and loss statement and your balance sheet are key roadmaps into how well you’re business is doing, what is and isn’t working, and even how you’re likely going to do going […]
How I went from 200 to 2000 Instagram Followers in Less Than a Month
And started to generate real business inquiries… This week I wanted to share with you how I’ve picked up over 2500+ new Instagram followers in less than 30 days and am now gaining 100+ new followers/day. Now these are not some fake followers or something like that that I’ve bought from shady site or service. […]
How-to Get People to Do What You Want, Make More Money, and Get Laid More!
Some time ago I came up with this acronym for EAS, which always stuck with me because growing up I was such a big Bill Phillips/Body For Life fan. A few years ago I was hugely honoured with a special invitation to speak at the local TEDx event, this was a big deal for me […]
Reverse Engineering
Below is a weekly email I sent to my team to explain the idea of reverse engineering any goal, I thought you might find value in it’s application personally or even to your team so I thought I’d repost for you here! Enjoy! Do you use reverse engineering in your life? If not you […]
Why You’re Failing at Group Selling Before You Start (and How-to Fix it in 4 Minutes)
Yesterday I was hosting a weekly video coaching call for some of my clients and I was teaching about why people fail when it comes to selling personal training to a group. For the record, I was slow to adopt group selling, to me I always connected best with people one-on-one and felt I’d never […]
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