Happy Birthday Canada and a FREE Gift For You!
Another birthday for the greatest country in the world, and an oddball day off in the middle of the week. Today’s post will be short as today is an RnR day and should be for you too. However I figured since our great country is celebrating a birthday that is as good a reason as […]
The Grass is Greener on the Other Side – Part 1
How much money does a personal trainer make? This is a common question, in fact how much money does a personal trainer make is one of the most popular internet search terms for our profession. I think many people finish their education and certification with the idea of earning immediate substantial income from the hobby […]
Are You a Crappy Trainer? (15 Point Self Assessment)
June and the summer months are some of the toughest months for many personal trainers. I’ve been receiving all kinds of emails from trainers asking what they need to do differently to survive these difficult months. In the main time we’ve had a near record breaking month at One-to-1 Fitness for new business, the formula […]
10 Ways to Get More Clients Right Now!
Based on the emails I’ve been getting I know I have a lot of brand new trainers reading my blog each week. That’s awesome because I still remember just how tough it was to get going with my personal training business and all the basic mistakes I made then. If you need more clients here […]
Basics of SEO Content
If you are a personal trainer your website is a key piece of fitness marketing strategy. But I’ve said that a million times. How you develop your website is also critical for effective personal trainer marketing. But then I’ve also said that numerous times. What I have not shown you so specifically yet is exactly […]
Your Marketing Calendar
People are interesting creatures, like cats and children we all have an innate curiosity and the need to wonder and celebrate. In a previous coaching group I had a chance to meet with ultra successful Canadian Fitness Internet Marketer Craig Ballantyne. I didn’t know what to make of Craig at first; he comes across as […]
How to get your old clients back
After over 19 years in the fitness industry personally I’ve had somewhere around 3000 one-on-one personal training clients. Sadly you will learn as I have that for most of your clients, even the ones that are really successful with the best of intentions, they will one day need you again. Now if you’ve provided a […]
How to get everything you want as a personal trainer
I’d like to share a couple little tidbits of success from this week if you don’t mind. If you were at the Business Ignition Workshop you heard all about how to use a free weight loss program to rapidly launch your fitness business. Well this week two of my coaching clients nailed it big time. […]
What’s in a name anyways?
Quite often I receive questions from new personal trainers wondering how to decide on a name for their fitness and personal training business. The truth is when it comes to fitness marketing and selling personal training a catchy name means very little. I learned this the hard way so you don’t have to. When I […]
What The Alarm Salesman Did Wrong…
Yesterday an interesting thing happened it has nothing and everything to do with selling personal training and fitness marketing. The doorbell rang. I was in my home office intently concentrating when this noise distracted me. Seriously these days you know when the doorbell rings unexpectedly it’s a sales call. Funny, I like sales calls now, it’s […]
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