Personal Training Business Tips

The Personal Trainer Marketing Lunch and Learn

Published by on August 28, 2012 | 1 Response

It’s true the lunch and learn might be old skool personal trainer marketing but it’s tried and true. If you’re trying to really grow your personal training business; particularly if you’re just getting going, have a very small or no mailing list at all this should be a key personal trainer marketing strategy for you.

Not only can lunch and learns quickly grow your contact list they also rapidly accelerate your expert status and are an easy and effective way to develop strong relationships with key entrepreneurs in the community.

I highly recommend you go a step beyond just offering to speak and educate local groups through lunch and learns. I also suggest at the same time you also do short ask the expert interviews featuring the experts from the businesses you speak at, these videos positioned on YouTube and seen by their customers (especially when you tell them about it at the lunch and learn) will certainly lead these people to you as the top local fitness expert. (More on this in an upcoming post and my 5 step process for attracting strategic partners.) Watch this short video on effective lunch and learns.

[youtube]http://youtu.be/0Lm-qUC5ka0[/youtube]

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How I Would (Re)Start My Personal Training Business

Published by on August 18, 2012 | 3 Responses

There are too many struggling personal trainers! It breaks my heart to know how many trainers leave the industry each year because they can’t make enough money to support themselves or their families. I’ve been their, I can relate, and maybe that’s why it makes me so sad.

This week I have video for you that details the exact personal trainer marketing strategy I would use if I was just freshly certified, struggling to get my business off the ground, or if I was starting over from scratch. It’s immediate, easy, and requires little preparation just ACTION!

I know it works as I’ve had coaching clients use this exact strategy recently and add thousands of dollars of reoccurring revenue in just 7 days an in no more than 10-20 hours. If you’re serious about making it as a fitness professional and becoming efficient at selling personal training I know this can help you. Check it out. 🙂

[youtube]http://youtu.be/gILLivK4eH0 [/youtube]

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4 Essential Aspects of Fitness Marketing

Published by on August 16, 2012 | Leave a response

Self-promotion is a very important aspect of being a personal trainer. You obviously need to have the fitness skills and be very empathetic toward the people that you train, but you also need to make the training interesting, fun and an exciting time that people should look forward to. You need to be a motivator and a source of inspiration for the people that you coach. However, there are many times when you need to promote yourself and be confident in doing so. This is something that many personal trainers need to understand. There are also a number of other aspects that you need to know about.

Offer great value to your clients

As a personal trainer, you need to offer a great deal of value to your clients. If you are training in the gym then other people will hear what advice you are offering to your clients. The vast amount of knowledge that you offer will cause other people to seek you out. Not only that, but the clients that you are training will be very likely to extend their training sessions with you, therefore adding to your income level.

Always be a step ahead of your client

You should be a step ahead of your client in terms of your punctuality and in terms of what you are expecting from them. You should know about the exercises that you are going to give your clients in the future, and you should build up toward this. You need to have certain expectations in your mind of what your client can achieve. In doing this, you will see the potential of your client and motivate them towards this goal.

Inspire them

Inspiration is something that people should get from a personal trainer. You are a personal accountability partner but also a motivator. You should be able to inspire your clients to perform better during each session. You can do this in a number of different ways. You can demonstrate what is possible for your client (in terms of the weight they can lose, the strength they can add or the fitness level they can attain). You can also show them how far they have already come which will motivate your clients.

Communicate

It is important that you are open to your clients and communicate with them on a range of issues. There are some people that like to confide in their personal trainers and tell them about their lives. You should be able to talk about the workout and also maintain a friendly relationship. This will give clients a reason to come back to you and commit to their fitness goals. The communication between you and your client should be friendly and enjoyable for both of you.

You can use the techniques above to build a very successful personal training business. If you want to be the best that you can be then implement the ideas above into your next training session. These additions will make a great deal of difference in the results that your client gets. You can also put these things into a systematic process to ensure that they happen each time you train a client.

 

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