Personal Training Business Tips

Welcome to the Profitable Personal Trainer Are you a frustrated personal trainer or fitness professional? I struggled so much financially I tried to leave the industry 3 times, ever feel like giving up?

I find it heart breaking that as much as 75% of trainers don’t even renew their personal training

Continue reading Welcome to the Profitable Personal Trainer »

Fitness Marketing Better Copywriting Tips When it comes to fitness marketing I find most fitness professionals have a pretty mechanical method of writing a message, at least I know I did. It was always catchy title, features and benefits, offer, deploy.

Unfortunately I think the only people that respond are

Continue reading Fitness Marketing Better Copywriting Tips »

Personal Trainer Business Tips Smoking and Retention? If I told that increasing client retention shared many similarities to showing someone how to quit smoking effectively would you look at me funny?

This weeks personal trainer business tip is about that, the psychology of increasing retention. Too often I see trainers completing certification

Continue reading Personal Trainer Business Tips Smoking and Retention? »

Personal Trainer Business Tips the January Phenomenon In this personal trainer business tip the Profitable Personal Trainer and fitness business coach Cabel McElderry talks about why January doesn’t always live up to expectation for new prospects, how the message might need to change, the silver lining and what all this means for you

Continue reading Personal Trainer Business Tips the January Phenomenon »

The Secret Formula for Making Money Online

There are many ways that you could make more money in your business- like selling supplements, adding in more face-to-face programs, holding workshops, and creating higher-end packages. This said, all these money makers require your time, energy and effort to create, implement and manage.

The goal of running your own business is to create more time and financial freedom for yourself, not to be a slave to your business with little monetary gain to show for your efforts.

As you scroll through the Facebook newsfeed, you can’t help but feel a knot in the pit of your stomach as you read about all of the online programs being offered. These programs are bringing in extra profit without the business owner having to trade dollars for hours.

Sure, there is upfront work to be done but once it is done, it is done! The program brings in money on autopilot. If you want to stop trading dollars for hours by offering a nutrition program online then make sure to read this article right until the very end.

Lori Kennedy RHN is revealing the step-by-step formula (for free) on how to make money online. She’s created and launched half a dozen online programs and operates her multi-six figure company from her kitchen table. She knows a thing or two about how to make money on autopilot.

How to Sell A Program Online
By Lori Kennedy RHN
Creator of The Holistic Weight Management System

There are many courses and trainings you can take to learn how to create a program that is offered online but most don’t include how to sell the program.

It’s wonderful to have a done-for-you program but without fully understanding the formula to sell it or anything else online you are not to get a return on your investment. I want you to be able to grow your business and make more money without having to feel overwhelmed or stressed out because no one is buying your programs.

Follow these 7 steps to selling your program online.

Blog Post Image

Step 1: Identify who your ideal client or customer really is.

Remember that you can’t please everyone so think about who your program is really for. List the ideal client’s demographics and their major pain points. Create a profile of where they hang out online and offline so you can market directly to them.

Step 2: Create a social media marketing campaign.

Randomly posting on social media doesn’t lead to more clients or money in the bank. Craft a social media marketing plan using graphics, quotes and status updates that educates your ideal prospects on what you are offering and what’s in it for them. Always include a call to action in each post.

Step 3: Drive traffic (ideal prospects) to a lead capture page (AKA landing page/squeeze page/opt-in page).

Instead of sending traffic directly to a sales page you want to send prospects to a lead capture page that is offering them a piece of free content in exchange for their email address. This way you get the prospect from social media onto your email list where you can get them to know, trust and like you before pitching them on your program.

Step 4: Make use of the Thank You Page

The thank you page is a piece of prime real estate. You can add a welcome video on the thank you page and also social sharing buttons. When you use the thank you page to build rapport your email open rate will increase.

Step 5: Craft an email autoresponder campaign

Email marketing is the best way for the newly subscribed prospect to get to know, trust and like you. Email autoresponders are pre-written emails that are loaded into your email-marketing platform (like Aweber or Mail Chimp) that take the prospect through a multi-email sequence educating them on who you are, what you have to offer and the results you are promising them.

Step 6: Send email subscribers to your sales page using calls to action in each email

Each email should include a CTA or call to action. This is a results based phrase that tells the reader what to do next. When you don’t explicitly state the action you want your subscriber to take they will likely take no action at all.

Examples: Click here to order. Hit reply and let me know what you think about XYZ.

Step 7: Have a sales page with an irresistible offer

In each email autoresponder you are directing the reader to click on a link that takes them to your sales page. This is where you describe the program, share the benefits and what’s in it for the client and ask for the sale.

When you ask for the sale you should make the offer so compelling and irresistible that the client easily says YES. You can do this by adding bonuses or creating a limited offer that expires.

If you don’t have a done-for-you program to sell yet check this one out and then come back to follow the 7 steps to sell your program online.

Personal Trainer Business Tips: Cash Flow

Personal Trainer Business Tips: Cash Flow

personal_trainer_cashflowWhether it’s a fitness business or any business there are some things you need to learn and understand. I can’t think of really anytime that anyone (other than maybe my accountant) has talked to me about establishing a proper cash flow reserve. Cash flow is serious stuff, not just the name of a board game created by Robert Kyosaki (though I do suggest you search for that online and check it out.)

I think back as I grew from being a self-employed personal trainer to opening my first training studio. I went from business expenses that were just a couple thousand dollars a month to tens of thousands of dollars per month and still no one had really explained the importance or ever given me any ideas about how much cash my business should have on hand.

As I’ve moved to consultant these last few years and coached a lot of trainers and fitness entrepreneurs all over the world even I hadn’t thought to talk to them about socking away money in the bank.

Recently a colleague and I were discussing some of the challenges of successful individuals, for many it can come with hard lessons. You have greater success, you gain more time and freedom, you’re making more money, you can afford a better lifestyle.

I’ve met some entrepreneurs that after a year or two of dramatic and rapid growth they find themselves just as financially stressed as they were before or sometimes even more so.

I’ve met a number of entrepreneurs who had major tax burdens that they were now paying high interest and penalties on, or that had large amounts of consumer debt as a result of an expanded lifestyle.

This can be a hard lesson, it might even be one you’re experiencing now, which is all the more reason to develop a disciplined plan of action right now.

Ask your bookkeeper or your accountant for your income or profit and loss statement for the most recent quarter. Better yet ask for the two most recent quarters.

Look through your revenues and expenses. I find it really helpful to look at expenses quarter by quarter for large changes (either up or down) as a way of getting a sense what to expect in the coming months from my business.

Is your bottom line positive; if so by how much? Be sure to remove any additional money you pay yourself over and above that for hours or time you commit regularly (the equivalent what you would pay someone else, this can be referred to as a normalized salary.)

Now make a plan from the remaining proceeds as to how much you can save or put away each month, I suggest a second bank account for this. Consider taxes while doing this (if you don’t make monthly installments) and make it a reasonable, practical and sustainable amount.

How much should you save? There’s no right or wrong answer in this regard, I’m a Jim Collins fan and recently I’ve been listening to his book “Great by Choice” which is what got me thinking about this.

My previous rule of thumb used to be a minimum of 60-90 days of operating expenses, but I now think of it a little differently.


Here’s my updated cash flow reserve strategy:


Cash flow reserve = zero to two times fixed operating expenses, this is what I now think of as “the Death Zone” as summarized by Great by Choice. It’s a time where major unexpected change in my business could result in catastrophe. Failure to have enough cash means added stress and stifling of enthusiasm and creativity.


Cash flow reserve = two time fixed operating expenses or more, this is “Calm Before the Storm Zone” it’s where we begin to coast and relax spending a bit, it’s where I for many years seemed to be content to be. With this much cash on hand a little bad luck is fine, you can begin to take your hands off the wheel knowing you have time to adapt. If you are an “active owner” (meaning you work onsite at your business each day) this may feel like it’s enough. You’re there in the trenches and your greatest strength (and weakness) is that your involvement allows you to be nimble and reactive. However, if you are an absentee owner like me (which isn’t this the goal for most of us?) this is still not enough as it affords a little extra time to acknowledge problems, the freedom of not being present at your business all the time comes with a cost, you’re not as nimble, you need to allow your team time to sort through challenges on their own or you may just flat out need to the cushion to invest in your infrastructure to ensure it can work well without you.


“The Domination Zone” Cash flow reserve = 15-25% annual operating revenue. At this level unseen economic factors are mostly negated, you have time to miss the signs without lasting concern. If you seen an opportunity for growth requiring substantial investment you have a potential means of doing so. Being capitalized in this manner will make it very difficult for your competitors to keep up.

Why you shouldn't close anyone in sales..

Why you shouldn’t close anyone in sales..

unnamedIn my high school years, me and my friends would spend our weekends at malls and nightclubs picking up girls and getting numbers.

We were salesmen, selling the fact we were interesting, fun to be around and decent enough for us to have their phone number.

Then we would wait 3 days to call…(you don’t want to look desperate)

Eventually chat on the phone, maybe go out on a few dates and maybe after a few months get “lucky.”

I wish I knew how to sell better when I was younger because I could have shortened the process much more! (I’m married now to the same women I picked up 10 years ago BTW)

I believe sales and marketing is similar to dating.

Really, I got this idea from a book called “The Game” about pick-up artist (Great read). Whenever they would pick up someone from the club, they wouldn’t simply take them home right away.

Nope, they would take them to go eat and maybe to another club and then home.

Because by this time, it’s like they’ve been on 3 dates and seen each other in different circumstances and situations to know, like and trust each other.

The “closing” comes naturally.

This is exactly how I envision and orchestrate the sales process at our gym.

When a client walks in they have to like the place right away by meeting someone that can explain everything. Not only are they given a great experience, we give them a t-shirt, some goodies and even a bottle of water.

They are introduced to the coach right away, introduced to the group then after the workout given high fives by everyone.

They’ve seen us in so many different circumstances and situations, doing a fitness consult is just really a formality because they know by now if they want to join.

This is low-resistance selling that focuses less on techniques and tactics to ask for the sale.

You can hire less experienced sales people (which I prefer to experienced and ego driven ones)

And you create expectations of great service, which will differentiate yourself from the competition in a class of your own.

Here are some simple things you can implement right now to make the process seamless:

  • Do you have an email autoresponder sent out after someone visits your location?

  • Do you provide an amazing experience from hand-shakes to introductions on their first visit

  • Do you phone to confirm whether they can make it out to the scheduled consult

  • Do they get any swag on their first visit?

Constantly ask yourself “What can I do to make my sales process effortless and automatic?”

Good luck with creating a world class experience, all you single people out there can thank me later for this blog post.

Joseph “Joe Fight” Hsiung is a fitness business owner based out of Toronto, ON Canada. Along with running several boot camp locations his blog shares secrets on health, wealth and being kick ass. Subscribe to his newsletter where he regularly interviews ninja entrepreneurs that are doing common things, un-commonly well.