Personal Trainer Marketing

A Distraction Eliminated

Published by Cabel on April 23, 2013 | Leave a response

funny_road_sign Do you use Facebook to grow your business?

Facebook, in my opinion, is one of the most robust marketing channels to quickly grow your business, and to automatically access a massive audience.

If you don’t have a fanpage for your business start one.

Once you start a fanpage it’s important you complete all areas. If you really want to set it up right I would really urge you to have a look at the Facebook Funnel by my good friend Josh Carter. (Josh is a highly trusted facebook expert in our industry and beyond.)

Once you have all areas complete it’s time to start your content stream. It’s critical you create a continual flow of interaction on your fanpage. It’s a real living, breathing community for your business.

Each day I’d commit to the following:

At least one positive status update or point of interest to your community.
At least one tip or piece of value for your audience.
At least one positive comment or recent success about a client or someone you know relating to your business.

When you’re making posts on your fanpage it’s been proven time and time again that posting an image with your update provides a much greater amount of interaction.

The more interaction you can stimulate the more people who will visit your page and the greater potential you’ll have to use it as an automatic lead attraction source.

Now every few weeks I’d suggest you also post an optin, if you don’t know what an optin is this is something of value you’re offering your audience for free in exchange for their email address. Free reports, videos and ebooks are very common.

In addition to optins every few weeks you might also post short term offers in an effort to stimulate immediate contac with new prospects and of course sales. (Afterall there should be a purpose to our facebook time.)

Ok now here’s something really cool I finally learned (thank you Shawna Kaminski and maybe many of you already know this.)

Batch process your facebook. Seriously facebook is all about interruption, and they are so good at it. I know I need to do all this stuff I’ve mentioned on facebook but I’ve went through periods where I’ve been really consistent and not so consistent because I know I’m going to be distracted while I’m there and it saps my productivity.

You can now cue facebook posts in advance, at the bottom of your status box is a little (easily missed) link that will allow you to choose the year, month, day, hour, and minute you’d like your post to appear.

Eliminate one of the ultimate distractions by chunking this task and preparing days in advance so you don’t need to spend much time on facebook.

Posted in Personal Trainer Marketing, Personal Training Business Tips, Success Mindset

The Ultimate Workout Solution

Published by Cabel on March 28, 2013 | Leave a response

Here’s some more kick ass content from my good industry friend Mike Whitfield. Serious read and deploy!

Mike_W-Bio Mike Whitfield, CTT

Author, Workout Finishers

Once you read this, you will change the way you approach training with your clients and campers forever. That’s actually a good thing.

If you’re anything like me, you’re willing to learn and invest in yourself to simply get better. That’s what I’ve done for years in order to give my clients and campers even better results.

After all, that’s what they pay us to do, right?

Back in the fall of 2011, I released a program called “Workout Finishers” which was based exactly on what I did with my own clients and campers to get faster results, but more importantly, made them more consistent.

Had I not invested in programs from great coaches like Alwyn Cosgrove, Craig Ballantyne, John Romaniello and more, I would have never even tried using finishers with my clients.

But… What is a Workout Finisher?

In a nutshell, a finisher is a VERY metabolically demanding superset or circuit (and yes, sometimes even just one exercise) with very short rest periods and they include some of the craziest, yet effective set and rep schemes you have ever seen.

It’s the perfect solution to replace long, boring cardio and even intervals for your campers and clients.

The goods news gets even better – they last just a fraction of the time that long cardio and intervals take. Some are as short as three minutes!

Workout Finishers Can Be Used

At the END of ANY workout for an ultimate workout grand finale for improved conditioning and faster fat loss

As off day conditioning and the perfect solution for people who are stuck on a plateau

Some of the fastest workouts you can do when you are tight on time or have a very busy schedule (us as trainers face this a lot)

How Do Workout Finishers Work?

They just do. Next question.

Seriously – the real “secret” to workout finishers is based on one simple, yet brutally effective factor. That is the volume of work done in a short amount of time.

This is also known as “density”… and there is a lot of it.

In fact, that’s why Workout Finishers 2.0 came about. I stumbled upon this study revealed in 2012:

Canadian researchers at Queen’s University tested a Workout Finisher style workout against long cardio.

(Reference: Appl Physiol Nutr Metab. 2012 Sep 20.)

22 college-aged women did 4 workouts per week for 4 weeks in one of three groups.

Group A did 30 minutes of treadmill running at 85% max heart rate

Group B did 8 rounds of 20 seconds of a single bodyweight exercise (burpees, jumping jacks, mountain climbers, or squat thrusts) with 10 seconds of rest between rounds.

Group C did nothing (they were the non-training control group).

Results:

Both training groups increased their aerobic fitness levels by the SAME amount (about 7-8%). That’s right, the short finisher style workouts (of 4 minutes) worked just as well as 30 minutes of cardio.

BUT…only Group B, the Workout Finishers style training, also increased muscular endurance in common exercises like chest presses, leg extensions, sit-ups, and push-ups.

And finally, the Finishers style of training used by Group B also resulted in greater overall workout enjoyment.

The Canadian Scientists concluded that this style of training will boost cardiovascular fitness just as well as cardio while giving you BETTER improvements in muscle endurance…

… All in just 4 minutes.

This ONE Study Impacted ALL Future Workout Finishers I Wrote

And sure enough, my readers and clients enjoyed this new change. The finishers became a little shorter, yet more intense.

Yet they were short, my clients and readers were getting even BETTER results.

So, What Does a Sample Workout Finisher Look Like?

That’s a good question, so let’s do one. At the end of your next workout yourself or with a client, perform this fun one. This is a great one to use with your camp or even group training because it uses timed sets so your clients can go at their own pace.

The Jump, Push, Swing and Climb

Do the following circuit three times, resting only as shown. If your campers or clients need more rest, that’s fine. They can simply jump back in.

Lunge Jumps (20 secs), rest 10 secs

Close-Grip Pushups (20 secs), rest 10 secs

KB or DB Swings (20 secs), rest 10 secs

Mountain Climbers (20 secs), rest 10 secs

Six minutes – Boom Done.

That’s why I HAD to come up with a new version of Workout Finishers. After all, if I could get even better and faster results in less time with my readers and clients, it was time to improve the original classic.

That’s exactly what I did with Workout Finishers 2.0. You’ll find 51 more fun and addicting finishers for yourself and to use with your campers and clients.

These fun workout grand finales are what kept my clients and campers coming back for more week after week.

But between you and I – I was more excited about their consistency to working out and them enjoying their workouts. That’s what it’s all about.

Plus, this gives them a permanent solution to never having to do boring cardio ever again.

To your success,

Mike Whitfield, CTT

Get 51 brand NEW Workout Finishers here

Posted in Personal Trainer Marketing, Personal Training Techniques

What’s Your Mission?

Published by Cabel on March 21, 2013 | Leave a response

Why are you a fitness professional? I’m sure it’s because you want to change peoples lives, to help people feel better about themselves and to make a difference in one person or the world as we know it.

If your clients came to you with similar weight loss goals would that be good enough? I suspect it wouldn’t. If that puzzles you re-read the statement above and acknowledge now how general that statement really is.

Get passionate and declare a mission to grow your business.

Over the last few years we’ve had a huge push to establish strong team culture at One-to-1 Fitness. Not only is culture important for managing internal relationships that hold our team together but has also lead to the vision of our public mission that keeps all of us focused each day on growing the business and making a difference.

Our public mission is: Inspire more than 10,000 local individuals to reach their fitness and weight loss goals by 2015.

Now this is no easy task given that our whole city is just 86,000 people, but then who says all of these people have to be local? I don’t know how we will track this goal or if it’s something we can truly achieve, but we’ll try.

This message proves as a powerful descriptor for our marketing and more. For one there is no way we can train 10,000 people at One-to-1 Fitness. It forces us to go beyond our customer and ramp up our efforts to ensure the knowledge of what we do is available to our community. Things like our “3 Week Home Fat Loss Course” have become powerful opt-ins increasing our list and helping many in our community in their efforts to get in better shape.

On our marketing materials it leaves the impression of greater purpose to our prospects rather than just a sale.

A scientific study tested an idea of human behavior. Every day for a period a college student attempted to cut in a long line with no reason given. The reactions to this were very negative and even quite hostile. By comparison over the same length of time another student was asked to cut into the same line but prior to doing so asked the individuals providing the reason that they were really late and letting them in was going to save them grief or personal pain. By comparison the individual that provided the reason was allowed to cut in line more often than not.

Our basic behavior is to accept a reason, our acceptance helps to breakdown some of the natural walls associated with sales or promotion.

Posted in Personal Trainer Marketing, Success Mindset Tagged mission statement

Foundation Marketing: Revenue Share Programs

Published by Cabel on March 19, 2013 | Leave a response

I believe that developing strategic partnerships is one of the fastest and most cost effective ways of building your business. It should be one of the foundation elements that receive continual focus with direct goals in every quarter.

Now one of the big problems with strategic partnerships is that local businesses are constantly approached or solicited by others to do things, display things or post things that help other people grow their business. For the business being approached this generally just takes up valuable space and is a waste of time with little to no reciprocal benefit which is why so many businesses won’t talk to you or have a standard practice of saying no.

Here are my five steps to overcoming this. Go with a giving hand and deliver real value that leads to mutually beneficial relationships.

In this post we’re going to cover the final step, which is Revenue Share Programs.

Well this is it the end of our journey, the easy part.

At this stage you now have a great mutually beneficial, lasting relationship with likely some of the best of the best practitioners in your community. You’ve established yourself with them by showing them real value. If your community is like mine you’ve likely taught them all kinds of new concepts towards the whole approach of attracting customers, these are all good things.

With your strong relationship in place it now makes perfect sense to directly ask them to promote you, but we’re still going to do it in a fashion that’s win-win.

Create an exclusive service package for them. You don’t need to re-invent the wheel to do this just simply re-package and re-name a trial service or group of services you’ve used in the past for client attraction.

I recommend developing some sales materials to go with, perhaps a nice sales letter, a plastic card that can be sold or a combination of both.

Create a program that appeals to their customer, validates the practitioner and ties your relationship to them as the greater good of a mutual passion to help people. The goal is to make a product they are proud to promote and one that will surely yield easy sales.

The offer that comes to mind is the one I mentioned in a previous segment of this process. We created a (name) Chiropractic & Wellness Fitness Assessment. This included two appointments where we completed a variety of assessments, compiled the results and demonstrated individualization through a one-on-one workout. In addition we offered Infrared Therapy sessions as bonus value and the best part was the programming was always developed based on recommendations from the practitioner to ensure there was a high degree of overlap and reinforcement.

In this situation rather than sharing the revenue we just gave it all too them, this allowed them to sell more than $1000 in 24 hours and generated more than 20 leads for us.

Once in place these programs take no effort on your part the business can keep selling the product you keep validating them and supplying the service. Imagine if 10 different businesses we’re doing this for you? If they only produced 1-2 leads a month even that would be an average of 3-5 new prospects for you every single week.

It shouldn’t take much to see why Strategic Partnerships should be a foundation element of your business. Start every quarter with a list of 15 and work through all the steps with all those that will respond, if by step 5 you’re developing just 1 new revenue share program each quarter it will still be easily worth the investment.

Best part, after completing this process train a member of your team to do it and pass it off.

Posted in Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training Tagged revenue share, Strategic partners

Foundation Marketing: Cross Promotion

Published by Cabel on March 12, 2013 | Leave a response

Over these next few weeks I’ll be posting this entire series detailing my strategies on effectively developing strategic partnerships in your community.

Here are my five steps to overcoming this. Go with a giving hand and deliver real value that leads to mutually beneficial relationships.

In this post we’re going to cover the fourth step, which is direct Cross Promotion.

This is where it get’s really fun.

cross-promote

If you’ve followed this process as I’ve outlined and fully committed to each step you’ve now doubt created a great new stream of leads for your business. More importantly you’ve created relationships that lend credibility and that are strong enough to ensure your strategic partners will be compelled to work for you.

It’s time to talk to them about direct cross promotion.

One of the common promotions I’ve made popular in our industry from my first speech at Fitness Business Summit was the use of a leadbox.

A Leadbox has some fundamental problems though, they take up space and don’t really do a lot if people are mentioning them and actually directing people to enter.

At this stage in your relationship your partners will likely be excited about promoting your leadbox because you’ve given them so much upfront value.

One of the ways you can further enhance this is start your leadbox with a non-traditional offer. Working with your strategic partner create a prize package for entry that people will perceive as valuable this makes it easy to promote and ensures lots of submissions. Real tangible product combined with services for one winner creates massive perceived value that helps to overcome peoples fear of exposing their personal information. In addition your relationship with the strategic partner will have them excited to promote that value to win to their customers enhancing the number of submissions you receive.

Now obviously when you award the prize don’t stop there, make sure you’re contacting the other submissions with a high value trial or offer to generate as many warm prospects as possible and add them all to your list.

After the first month I recommend switching to a standard offer box for at least 60 days before offering the tangible prize again, you need to keep it fresh. Though the submissions will be lower your relationship will still ensure the strategic partner promotes it. This is also why you will need to rotate it to something dramatic every couple of months.

Now in addition or instead of the leadbox it’s time to talk to your strategic partner about possibly promoting you to their list. Create a high value promotion and provide them all the resources to easily send or promote it. I’d even suggest you let them keep a portion or all of the revenue and simply let them provide the certificates for service that people redeem with you. Your relationship and the tremendous value will almost guarantee they’ll be willing to promote your one-off offer.

14, 21 and 28 day programs or some other high-value trial package work great for this. If possible you always want to direct the promotion to where people are opting in with you to give you their contact information and become part of your list, this is what we’re really buying. Just make sure you’re prepared with your system of converting these people to ongoing clients so you can maximize your benefit from this cross promotion.

Next comes our final step, the Revenue Share Program, stay tuned!

Posted in Personal Trainer Marketing

Foundation Marketing: The Charity Lunch & Learn

Published by Cabel on February 26, 2013 | Leave a response

Over these next few weeks I’ll be posting this entire series detailing my strategies on effectively developing strategic partnerships in your community.

Here are my five steps to overcoming this. Go with a giving hand and deliver real value that leads to mutually beneficial relationships.

In this post we’re going to cover the third step, which is the Charity Lunch & Learn.

lunch-learn Ok this step is really critical and is an absolute powerhouse when it comes to organizations that can bring groups of 10-20 or more people together.

Every business in the community quickly realizes that part of their brand or community perception will be as a result of charitable contributions or their efforts to give back to the community. This is especially true in smaller markets like mine.

You know have a budding relationship with some great strategic partners. This time I suggest you contact them and attempt to learn what charitable organizations they like to support. Once this information is know suggest to provide your time and knowledge in the form of a charitable event that both your and their audience could attend. It’s always better to encourage this even be held at their location (if that’s at all viable) to ensure they see how they would be getting the maximum benefit.

Essentially you want to give them a reason (and preferably all the done for you tools) to promote this event internally. As the sheer virtue that they are hosting a charitable event lends to their brand, credibility and reputation in the community.

People will attend the event for just a donation. Your job is to deliver highly valuable content, information that they might use and take away immediately. I suggest nutritional lectures with easy recommendations to immediately implement tomorrow; or home or office workouts with demonstrations and the reason why it’s important.

What you’re not going to provide is handouts.

Always educate, and in truth we all need to make an attempt to be more eco-friendly. You must never attempt to sell your services at an event like this. Instead your goal is to make it easy for people to want to receive more CONTENT from you, not necessarily information about your services (that comes later.)

Sure some will immediately ask and of course treat these like the warm leads that they are but your primary mission is to educate and most importantly leave people wanting to opt-in.

Leave a clipboard and a pen at the back of the room when you conclude your only offer should be things like electronic handouts or the promise of a bundle of more great content if people will leave you their name and email. Your goal is to leave with contact info of at least 65-70% of your audience.

These people are now part of your marketing funnel and you can directly warm them up to qualified leads that become customers. In two such events last fall I had a combined audience of about 65 people over the two events and this lead to well over $30,000 in new programs within out studio in just the days that followed the events.

In the format of the charity lunch and learn you majorly enhance your relationship with your strategic partner, value to them, you and your audience and ultimately position yourself for a stream of warm leads (and grow you contact list.)

Speaking engagements are incredibly powerful in this format they can be a game changer for your business.

Next time we’ll talk about finally establishing direct cross promotion.

Posted in Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training

Foundation Marketing: Sponsor Your Community

Published by Cabel on February 19, 2013 | 1 Response

Over these next few weeks I’ll be posting this entire series detailing my strategies on effectively developing strategic partnerships in your community.

Here are my five steps to overcoming this. Go with a giving hand and deliver real value that leads to mutually beneficial relationships.

In this post we’re going to cover the second step, which is to Sponsor Your Community.

Sponsor the Community Ok in this step you’re going to re-approach the interviewed experts from step 1.

We’re going to further enhance our relationship with them by “sponsoring them.” There’s a couple different ways we can do this, but the premise will be a low-cost (or free can often be better) trial offered to them or a select group of their customers as a reward and recognition for being someone doing something great in the community.

Generate materials to give it the right feel. For example I recommend generating a certificate and even putting it in a frame to recognize that you feel they stand out in the community. Then generate some small vouchers that explain the trial program. An example might be the “21 Day Hairdresser Boot Camp” where if the sponsored business was a salon you would invite each of the stylists to try your boot camp for 21 days as a reward for being awesome.

A program like this may have immediate value for the business owner as it’s a perk or reward for their team that had no cost to them, something that provides them additional value just for working there. In addition even if none of these stylists did anything other than attend your trial you know this audience converses with people all day long and by virtue should provide you with referrals (more on this in a future post.) Truly if you over deliver in that 21 days it should be easy to convert a few of the staff to ongoing customers.

Your offer could also be extended to provide so many vouchers to be given to top or favourite customers, further enhancing the value in the form of a thank you or an appreciation. With no cost to the business this is a high value way for them to want to send you customers.

At this stage you really have pushed the envelope of creatively creating a mutual win-win. Businesses are skeptical and reluctant so be persistent. This is why this is step 2 as first completing the interviews will ensure a stronger positive response as each steps comes closer to direct cross promotion.

Next time we’ll discuss The Charity Lunch & Learn.

Posted in Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training

Foundation Marketing: 5 Steps to Strategic Partners

Published by Cabel on February 12, 2013 | 1 Response

Over these next few weeks I’ll be posting this entire series detailing my strategies on effectively developing strategic partnerships in your community.

Here are my five steps to overcoming this. Go with a giving hand and deliver real value that leads to mutually beneficial relationships.

In this post we’re going to cover the first step, which is to Interview the Expert.

I suggest between Google and your knowledge of the locale you find 15 top experts in your area, highly respected, well known, high traffic generating complimentary professionals that cater to your desired client. In fact you should recreate this list every 90 days and begin this whole process anew to continually establish more credibility in your marketplace.

Contact each potential expert to see if we can arrange a 5 minute interview on camera. This is why we start with 15, between reluctance and aligning schedules that list of 15 will likely become 6-9 businesses that will be your focus for the next 90 days.

During the interview ask them 3 questions that accomplish our specific goals.

1) Ask them to first introduce themselves, share what their key product or service is and then ask them for tips or suggestions on how people using this product or service will get the most from it. The goal is provide real content to help people get more value from this person’s product or service.

Ex. Chiropractor – What can people do after treatment at home to ensure they receive the most benefit from their adjustments?

2) Your second question is the loose opportunity to sort of talk themselves up. Ask them about what the key benefits are for people that use products or services such as there’s on a regular basis.

Ex. Massage Therapist – What lifestyle changes are people likely to experience from using massage on a regular basis?

3) Finally ask them about how being fit or regularly active may also contribute to the effectiveness of their product or service.

Ex. Hair Stylist – They say, “80% of looking good is feeling good” do you think people that are regularly active and get their hair styled tend to be more confident and what impact does that have on their day to day life?

You want to appear in these videos with the person you are interviewing. These videos should then be posted on YouTube. The names and descriptions of these videos should be direct matches to the name of the business you interviewed. This will ensure the videos begin to show very quickly underneath their organic listing for their business and as we know from the behaviours of people on the internet they are more likely to watch this video. You are immediately providing third party validation for their business, able to drive their customers to your webpage via a link in the description and borrow and establish greater credibility by appearing in multiple videos with multiple experts in your community. This is why it’s important to choose the well-known experts that may have the best reputation and the biggest audiences.

Make sure to post these videos on your website as well and promote them to your list. The goal is to have that businesses customers see the video as your own list of clients and contacts. From this two important things can happen.

1) As I mentioned the views provide third party credibility to that expert and provide a measure to which you can immediately validate your efforts to provide them value and bring them new clients. (I have coaching clients who had videos that received well over 100 views in just a few days and every time this impressed the expert that was interviewed.) This opens the door for us to re-approach them with the next step in our process and the Law of Reciprocity will leave them much more likely to accept.

2) Secondly as I also mentioned when you post these on your website you instantly establish to your audience a high level of credibility. After all you must be the go to expert if you appear with all these other top experts in your community.

That wraps up the correct process for the first stage of developing effective strategic partnerships. Stay tuned in the coming weeks for a detailed walkthrough of the other stages.

Posted in Personal Trainer Marketing, Personal Training Business Tips Tagged Strategic partners

Is The Fitness Industry Ready For The Boomer Explosion?

Published by Cabel on February 4, 2013 | Leave a response

Do you presently train many boomer or senior clients? Do you know how to effectively attract what is likely to become the largest unserviced training client market on the planet? I know this is an area of my business that could stand significant growth and learn about this I’ve turned to my friend and colleague Dr. Dan Ritchie.

Here’s what he has to say…

dan-ritchie In 2013 Baby Boomers will be turning 68 years old. The largest segment in our economy, with the largest percentage of wealth will be turning to the fitness industry for help with their aging bodies. The number of quote “special populations” that will be seeking out fitness professionals is about to reach a tipping point. Here is just a sampling of some of the conditions a boomer client might present with: Joint replacements (often 2), osteopenia, sarcopenia, cardiovascular disease, diabetes, metabolic syndrome, obesity, arthritis, Parkinson’s, peripheral neuropathy, cancer. Many will present with multiple challenges, this all on top of a deconditioned body with limited fitness ability. However the situation is not bleak or discouraging if one is readily prepared for the challenge. This is not your average client seeking a flat tummy, or sexy love handles.

I like to show boomer or senior clients that they are on a progression or a trajectory through the aging process. Now there are some things you cannot modify or change on that aging course. For example you cannot change your gender, your age, genetic factors, vision problems, but as fitness professionals we can impact lifestyle and facilitate a training program that will maintain high levels of function for your clients into their 90s.

This model I use in every consultation with a client over the age of 55. This really shows that as individuals there is a tremendous range of function that our future may hold, and exercise may be the difference between golfing in our 80s-90s or a nursing home.

This chart depicts the trajectory that you are on as you age. You notice there are two trajectories pictured one that drops below the disability threshold and one that stays above it, which one would you choose? I fully believe that most older adults should follow the higher trajectory, and in many cases lifestyle is the significant separating factor…..so in a simple sense that choice is up to each individual. I actually believe this should make for a lifetime client. If you sign someone up to train at the age of 65 you might have them as a client for 5-20 years! This is not the 34 year old looking to drop weight and then drop you as a trainer.

I believe the “new senior” client will want nothing to do with the senior fitness programs we have seen in the past. Boomers are not taking aging lying down, to give you an example two recent clients were training for outcomes such as climbing Mt. Kilimanjaro (current client age 55) or riding bikes for several hundred miles in France countryside (current client age 70).

I believe the Fitness market for Boomers and Seniors is poised to explode for those fitness professionals that are prepared. This isn’t going to be a small niche market, but it will be where the most successful and stable fitness businesses will thrive for years to come. Keep in mind the young baby boomers are still late 40s early 50s and will want to stay young and active for 40 more years (or your entire career).

Dan M Ritchie, PhD, CSCS, HFS-ACSM

Dan Ritchie, has a broad background in the fitness industry including training and management in commercial and university/hospital-based fitness, for-profit, not-for-profit and educational facilities. His primary areas of expertise are in personal training for special populations (pregnant women, those with chronic disease and/or disorders such as Parkinsons, multiple sclerosis, cerebral palsy, Fibromyalgia and Alzheimers, etc.). He has participated in state funded research on exercise for Alzheimer type severe dementia and regularly presents at national and regional conferences. He is a past Board member of the Midwest American College of Sports Medicine and was nominated for the ACSM National College Board of Trustees in 2008. He has been the Enhance Fitness Master Trainer for the State of Indiana since 2007. While at Purdue, he received a Lynn Fellowship and a National Strength and Conditioning Association research grant, and in 2009 his Ph.D. in Health and Kinesiology, with a minor in Gerontology.

His experience also includes:

FallProof Instructor Certified, from California State, Fullerton, 2006-present
2005 Thesis of the Year Award from University of Wisconsin-Whitewater
2004 Graduate Student of the Year, American College of Sports Medicine, Midwest Chapter
2005-2007 Student Affairs Committee, ACSM
2005-2007 Board Member Midwest American College of Sports Medicine,
2008 Nominated for ACSM Board of Trustees
Enhance Fitness Master Trainer for State of Indiana 2007-current

Presented at Amercian College of Sports Medicine, National Strength and Conditioning annual meetings, Athletic Business Conference, National Council on Aging annual meeting, World Congress on Physical Activity and Aging

Posted in Personal Trainer Marketing, Personal Training Business Tips

Building your mailing list

Published by Cabel on February 2, 2013 | Leave a response

As a personal trainer, you need to be constantly working on building your mailing list. Your mailing list is of primary importance to your fitness marketing methods, so you need a way to measure if your current strategy is working or not. There are many ways that you can build your mailing list, which are explained below.

Offer an incentive to sign up

If you have a sign up page or pop-up advert on your website, the easiest way to increase your sign up rate is to offer an incentive for people to sign up. Some of the things you can do are to offer a free report, free audio, video or something else of value. It needs to be something that people will receive instantly once they input their name and email address.

Add a money value to your newsletter

A very method of increasing your mailing list is just to add a money value to the newsletter that you send out. Of course, if you do this as part of your fitness marketing strategy, you need to offer information of real value. It is fine to make offers in your emails, but you also need to offer high quality content on a consistent basis.

Use PPC marketing

In order to build your mailing list, you need to bring in more traffic to your website. The easiest way to do this is with pay per click marketing. You can set-up an account in minutes and start driving traffic in under thirty minutes. As long as you have the funds, you can drive as much traffic as you want. This is a great way to test the offer you are making on your website.

Contact other marketers

If you want to build up the size of your mailing list then you can contact other fitness marketers in your community. Offer to give them some content in exchange for them sending the material to their subscriber list. This is a great way to get high quality subscribers on your list without spending any money. Remember that you need to target local businesses if possible, so that you can contact the new subscribers and try to sell your personal training sessions.

Use articles

Another very simple method to increase your mailing list without spending any money is to create and post articles on the Internet. Inside the articles you can post a link that goes directly to your sign up page. This will direct people to get more information from you, if they liked your article.

Take out an advert in the newspaper

In order to build a list of local subscribers you should take out an advert in the local newspaper. If you can get a job as a weekly writer or columnist then this would be even better. The idea is just to offer good information and then tell people where they can learn more from you. Using this fitness marketing tactic is an excellent way to increase the sign up rate of your mailing list.

Posted in Personal Trainer Marketing, Personal Training Business Tips

Personal Trainer Marketing

Dan M Ritchie, PhD, CSCS, HFS-ACSM

YES! Contact me today to schedule a FREE no obligation consultation and trial workout.