Content People are Looking For

Want to know a little secret about getting local people to your website? What if you could constantly be adding exactly what people are looking for? Think about that for a moment, as trainers it seems at first we’re all content to fight over the few people that are...

The Proof is in the Pudding

My focus on systems, planning and structure in addition to marketing and promotion has surely been what’s helped me establish myself as a fitness professional business mentor. Today however I want to remind you to get back to roots and be sure you’re keeping up with...

Predictable “Beta” Lead Generation

These days when it comes to growing my personal training business I am all about predictable lead generation. Having the ability to generate client consultations on demand and at a rate that is comfortable for you is an incredibly powerful tool. One of my favourite...