by cabelmcelderry | Sep 13, 2012 | Personal Trainer Marketing, Selling Personal Training
I shared this sample of content from my last live workshop during the launch of www.100kptworkshop.com but I wanted to post it again for you here. There’s no doubt that high value trials like the “21 Day Rapid Fat Loss” and “14 Day Fat Furnace” are tried and true personal trainer marketing strategies. In this short video segment I dissect exactly how-to ensure they are effective and also my unique method of maximizing conversion, it is absolutely worth watching as I know this can have an impact on the effectiveness of your personal trainer marketing campaigns immediately.
[youtube]http://youtu.be/TjrI2w1FlAw[/youtube]
by cabelmcelderry | Sep 10, 2012 | Personal Trainer Marketing, Selling Personal Training
How would you like a raise? There’s no doubt you deserve one, and there’s no better day for a raise than Monday! Seriously though one of the areas I find lacking within many personal trainers fitness marketing strategies is their pricing. As consumers we’re honestly all fairly predictable; we know we want to feel like we’re getting a good deal, we want to feel like we had some say or control in that deal and we’re afraid we’ll miss out on something if it’s available for a limited time or at a limited price.
One of the simplest fitness marketing strategies you can have is to be expensive. If your prices are high you have options to create discount scenarios periodically without stress. Basic economics says that the market will dictate price based on supply and demand, essentially this is true. When you need more clients demand is low, stimulate demand by creating a short term price reduction to stimulate desire and fear of loss.
Watch the video below and you’ll get a much better sense of why I’d suggest your next decision to improve your fitness marketing campaigns is to raise your prices.
[youtube]http://youtu.be/89DhtAotuMI[/youtube]
by cabelmcelderry | Aug 18, 2012 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training, Success Mindset
There are too many struggling personal trainers! It breaks my heart to know how many trainers leave the industry each year because they can’t make enough money to support themselves or their families. I’ve been their, I can relate, and maybe that’s why it makes me so sad.
This week I have video for you that details the exact personal trainer marketing strategy I would use if I was just freshly certified, struggling to get my business off the ground, or if I was starting over from scratch. It’s immediate, easy, and requires little preparation just ACTION!
I know it works as I’ve had coaching clients use this exact strategy recently and add thousands of dollars of reoccurring revenue in just 7 days an in no more than 10-20 hours. If you’re serious about making it as a fitness professional and becoming efficient at selling personal training I know this can help you. Check it out. 🙂
[youtube]http://youtu.be/gILLivK4eH0 [/youtube]
by cabelmcelderry | Aug 7, 2012 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training
Let’s face it one-on-one training is on it’s way out. Sure it makes sense for special situations and injuries but for major profitability in your personal training business an effective semi-private and/or group personal training program is essential.
There’s no doubt that the aspect of community makes semi-private and group training even more desirable to the consumer, so what are you waiting for? And if you already offer it are you doing it right?
Semi-Private and Group programs can be the ultimate leverage in your business but I’ve found a lot of fitness professionals are shooting themselves in the foot when they set these programs up, watch this quick video and learn how I suggest you setup your semi-private and group programs in an effort to ensure the most effective personal trainer marketing.
[youtube]http://youtu.be/uhh7tqgDacg[/youtube]
by cabelmcelderry | Jul 31, 2012 | Personal Trainer Marketing, Selling Personal Training
What stronger fitness marketing strategy could there be than to leverage your time and do more in less time while providing a better product and experience for your client? I’m surprised how many of my new coaching clients are still offering 60 minute training sessions, or not offering semi-private or group training sessions.
The more your clients can see you the better their results will be, and your technical ability is not usually the deciding factor but rather the frequency of your accountability and support. With that in mind it’s clear there is nothing you can do in 60 minutes that you can’t do in 30 allowing people to be able to afford to see you more often (while giving yourself a raise.)
Watch the video below, it gives you a complete walkthrough on the how and why to move to 30 minute sessions. Isn’t leveraging your time the most effective fitness marketing strategy?
[youtube]http://youtu.be/tTlCsRR04dU[/youtube]
by cabelmcelderry | Jun 19, 2012 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training
If I asked you, “what do you do?” Could you explain concisely or would you stumble and have to think about it? If I asked you right after, “and how are you different?” Could you explain that equally as effectively?
I mean let’s face it there are lot’s of personal trainers and fitness professionals. Nearly all promise results, promise to personalize things for their clients and offer follow up and accountability. But really what’s different about you?
Being able to identify and communicate what makes you unique will instantly brand you with credibility.
For instance, my private facility One-to-1 Fitness offers one-on-one, semi-private and small group personal training services. Nothing too unique about that, however our USP or unique selling proposition goes more like this:
One-to-1 Fitness is an exclusive private fitness centre, there are no memberships. Our personal training services feature up to 2 hours of specialized assessment and movement screening. This allows us to develop specialized personal programming specifically for you based on the results of the assessment. Additionally One-to-1 offers individualized weight loss coaching through our exclusive branded nutritional coaching system Your NewTrition™.
Both descriptions are true but one is much more descriptive in terms of setting us apart from our competitors in a way that clearly demonstrates how we are different. We’ve even taken further steps to separate ourselves with trademarked and branded programming giving us an even clearer unique selling proposition.
When this USP is targeted toward your customer Avatar it gives you synergistic leverage for attracting new clients. If you were going to hire a coach say for martial arts how would you select one? Wouldn’t you ask people you know for referrals and/or try to learn why one might stand out or appear better than another?
Combined with social proof and a solid risk reversal your USP is your chance to brand yourself to better identify with your customer Avatar, a critical component to the success of your personal training business.
