Success Mindset

A Distraction Eliminated

A Distraction Eliminated

Published by on April 23, 2013 | Leave a response

funny_road_signDo you use Facebook to grow your business?

 

Facebook, in my opinion, is one of the most robust marketing channels to quickly grow your business, and to automatically access a massive audience.

 

If you don’t have a fanpage for your business start one.

 

Once you start a fanpage it’s important you complete all areas. If you really want to set it up right I would really urge you to have a look at the Facebook Funnel by my good friend Josh Carter. (Josh is a highly trusted facebook expert in our industry and beyond.)

 

Once you have all areas complete it’s time to start your content stream. It’s critical you create a continual flow of interaction on your fanpage. It’s a real living, breathing community for your business.

 

Each day I’d commit to the following:

  • At least one positive status update or point of interest to your community.
  • At least one tip or piece of value for your audience.
  • At least one positive comment or recent success about a client or someone you know relating to your business.

 

When you’re making posts on your fanpage it’s been proven time and time again that posting an image with your update provides a much greater amount of interaction.

 

The more interaction you can stimulate the more people who will visit your page and the greater potential you’ll have to use it as an automatic lead attraction source.

 

Now every few weeks I’d suggest you also post an optin, if you don’t know what an optin is this is something of value you’re offering your audience for free in exchange for their email address. Free reports, videos and ebooks are very common.

 

In addition to optins every few weeks you might also post short term offers in an effort to stimulate immediate contac with new prospects and of course sales. (Afterall there should be a purpose to our facebook time.)

 

Ok now here’s something really cool I finally learned (thank you Shawna Kaminski and maybe many of you already know this.)

 

Batch process your facebook. Seriously facebook is all about interruption, and they are so good at it. I know I need to do all this stuff I’ve mentioned on facebook but I’ve went through periods where I’ve been really consistent and not so consistent because I know I’m going to be distracted while I’m there and it saps my productivity.

 

You can now cue facebook posts in advance, at the bottom of your status box is a little (easily missed) link that will allow you to choose the year, month, day, hour, and minute you’d like your post to appear.

 

Eliminate one of the ultimate distractions by chunking this task and preparing days in advance so you don’t need to spend much time on facebook.

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Failing Forward

Published by on April 16, 2013 | Leave a response

The summary of my success in the fitness industry as a trainer, entrepreneur and now a mentor is really a result of my failures. That’s not to say that we should dwell or focus on our failures but rather be able to acknowledge and accept them.

I can only speak for myself but I find it important to sometimes on a tough day list off some of my proudest moments, the shinning victories, or the milestones of what I’ve created. The need to do this usually comes when faced with a big challenge, one that may be plaguing me with a certain level of dissension, pain, or fear. When I do this I’m often marveled, finding it almost unbelievable and full of curiosity as to how things came to be. This reflection provides a measure of character reinforcement and a source of inspiration to face the fear.

Once that warm fuzzy feeling of invulnerability is achieved you may often notice the dark clouds on the horizon; attracted by the fear you may be feeling at present challenges. Within those dark clouds reside the marks of previous monumental disasters, your mistakes, your missteps, your failures.

If I can give one piece of advice today it’s to face your failures, review them in detail, and acknowledge and use them immediately as the powerful lessons they are. My biggest failures are my biggest lessons. Once I accept the failure I realize that if I break it down the resulting information allows me to leap forward farther than I ever could have if I hadn’t failed to begin with.

Here’s how I do it.

1) Identify the big ass problem. Usually this has strong emotional ties, it makes me feel uncomfortable, maybe embarrassed, frustrated, angry or all of the above.
2) Try to strip away the emotion, and much like a fire, try to determine the point of ignition. For example one of the biggest mistakes I ever made was trusting a client “friend” to give us a verbal estimate and offer to organize a renovation. This mistake found me in a position where tens of thousands of dollars were wasted and I was now facing expenditure three times the original amount to complete the project, and the need to find all new people to do it.
3) Review any available information related to the problem. As time goes on you get smarter, you track more things, you keep better records, generally as a result of previous failure.
4) Review any information you have, if you have none make a list of things that would be helpful to have now that the situation has occurred. This way should a similar thing occur you’d have an idea what may help.
5) Formulate a plan for next time or update current systems to influence a future outcome.

Don’t’ beat yourself up, or really try to solve a problem that already happened, just have a plan to avoid the same outcome in the future.

That’s, in many ways, one of the biggest lessons I’ve learned. If you’re solving problems you’re already one step behind. Work on altering future outcomes knowing you’ll face new situations.

No one likes to fail but it can be a valuable asset.

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What’s Your Mission?

Published by on March 21, 2013 | Leave a response

Why are you a fitness professional? I’m sure it’s because you want to change peoples lives, to help people feel better about themselves and to make a difference in one person or the world as we know it.

If your clients came to you with similar weight loss goals would that be good enough? I suspect it wouldn’t. If that puzzles you re-read the statement above and acknowledge now how general that statement really is.

Get passionate and declare a mission to grow your business.

Over the last few years we’ve had a huge push to establish strong team culture at One-to-1 Fitness. Not only is culture important for managing internal relationships that hold our team together but has also lead to the vision of our public mission that keeps all of us focused each day on growing the business and making a difference.

Our public mission is: Inspire more than 10,000 local individuals to reach their fitness and weight loss goals by 2015.

Now this is no easy task given that our whole city is just 86,000 people, but then who says all of these people have to be local? I don’t know how we will track this goal or if it’s something we can truly achieve, but we’ll try.

This message proves as a powerful descriptor for our marketing and more. For one there is no way we can train 10,000 people at One-to-1 Fitness. It forces us to go beyond our customer and ramp up our efforts to ensure the knowledge of what we do is available to our community. Things like our “3 Week Home Fat Loss Course” have become powerful opt-ins increasing our list and helping many in our community in their efforts to get in better shape.

On our marketing materials it leaves the impression of greater purpose to our prospects rather than just a sale.

A scientific study tested an idea of human behavior. Every day for a period a college student attempted to cut in a long line with no reason given. The reactions to this were very negative and even quite hostile. By comparison over the same length of time another student was asked to cut into the same line but prior to doing so asked the individuals providing the reason that they were really late and letting them in was going to save them grief or personal pain. By comparison the individual that provided the reason was allowed to cut in line more often than not.

Our basic behavior is to accept a reason, our acceptance helps to breakdown some of the natural walls associated with sales or promotion.

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How-to Stay Focused and Create New Inspiration at Will to Continually Kick Ass and Grow Your Business

How-to Stay Focused and Create New Inspiration at Will to Continually Kick Ass and Grow Your Business

Published by on March 6, 2013 | Leave a response

burnout Do you ever feel overwhelmed in your business? Do you ever feel like maybe it’s just not worth it? Or that it just isn’t going to work?

I’d be shocked and question whether you were really being honest with yourself if you said no the above. The truth is as an entrepreneur you are going to feel all of those things, and probably more often than you want.

I think because, as trainers, we’re such analytical people; so detail oriented that we really get hung up on trying to make sure each step we take is perfect. When things are less than perfect it seems to send many of us into a downward spiral of in-action, it’s like we become paralyzed with fear or so discouraged it’s hard to continually put one foot in front of the other.

Maybe this is a little dramatic, but then for a newer trainer it might not be at all. I remember how I felt, and still do some days. Being in business isn’t easy, and what we do as fitness professionals requires massive amounts of emotional energy. When things don’t quite turn out the way you expect it saps that energy.

At the core of it all the only way you can ever fail is if you fail to act.

Unfortunately burnout and in-action is inevitable so what do you do about it?

1)   Make sure you make lists, and don’t overwhelm yourself. Only choose 3-4 things each day as “critical to get done.” Expecting to much of yourself each day sure leads to burnout.

2)   Slash and burn. Truth is we all do too much shit that doesn’t move our business forward, saps emotional energy and wastes time. Get over your scarcity mindset and slash and burn what doesn’t matter or find ways to delegate it to others.

3)   Every single one of you has someone in your network who would be willing to take on a few tasks to help you out. Ask them, service trades are a great place to start but never be afraid to pay people to do stuff that isn’t directly making you money. Your greater focus on growing your business will easily replace the money.

4)   Each month review your list, streamline tasks to stay focused on what your good at and pass off or get rid of the rest.

5)   Be careful of passion projects, the things that might lead to something, the things that are really fun to work on, the reality is they aren’t contributing immediate value best to set them aside and focus on what matters. Now everyone needs a hobby so I suggest adopt the Google philosophy allow yourself that 10-20% of your time to work on passion projects or those labours of love.

6)   Discover your “magic time.” What hours of the day are you the most productive? Everyone seems to have that time where you can accomplish in minutes what might otherwise take hours, focus dials in and you just get it done. What are you doing to protect this time? Don’t let anything get in the way, be sure to delegate or eliminate responsibilities that take up this time and may otherwise hold you back.

Feel so fortunate to live so close to a place like Banff, the Rimrock hotel is one of my wife and I

Feel so fortunate to live so close to a place like Banff, the Rimrock hotel is one of my wife and I’s favourite “burnout recovery” getaways.

7)   Last but not least, go have fun. There’s only one reason to work so hard and become successful. To enjoy the things you do outside of work. Recently I went to Peru on a whim for this very reason, it was time to step away from civilization in an effort to refresh, re-charge and become inspired.

Inspiration drives action; burnout is a sign that inspiration is fizzled. A job is something you might like, a career is a job where you continue to invest in yourself and a business allows you to love the process of earning your financial freedom. Lacking motivation shows you that you’ve pushed it too far or your handcuffed by things you shouldn’t be doing, recognize and act upon this and you will e continually propelled forward.

 

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GSD is How We Roll!

GSD is How We Roll!

Published by on January 29, 2013 | 1 Response

You know I’ve learned so much from my mentors over the year’s, this again comes from my association to Bedros.

Just before Christmas I received a small package in the mail, a gift from my coach. A simple Christmas card and a new iPod shuffle. I didn’t think much of it at first other than it was a nice sentiment.

As you know recently I just returned from an adventure in Peru. While packing for that trip I decided I was going to take this new iPod with me to listen to some music and audio programs during the trek to Machu Picchu. When I unplugged it from my macbook I noticed it was actually engraved on the back, “GSD is how we roll!”

GSD-ipodGSD has become the motto of the group; it stands for Get Shit Done! How do you do this in your business? And do you really, or are you just constantly busy doing things that aren’t propelling your business forward?

I gotta be honest there’s still too much I do in my business that I shouldn’t be doing, and I know the same is true for you. I guarantee there are things you do each day that, for one, you don’t like doing. They might be essential tasks but it doesn’t mean you should be doing them. The masterminds always remind me how important it is to delegate and outsource.

I’ve always thought I was weird (ok let’s face it not thought, I know I’m weird), I’m really not capable of working efficiently for long hours the way some people are. When I work too long on one thing I become diluted, distracted, frustrated and when I am frustrated the engine stops; nothing get’s done.

I’m also a product of scarcity, I grew up with nothing, I had a belief that the world was cruel and it was unlikely I’d succeed. Somewhere along the way I overcame some of that through perseverance and determination but my scarcity mindset still sometimes prevents me from being “wasteful” and paying others to do things that I shouldn’t be doing.

Do you truly want to be successful? If you do you must overcome this scarcity mindset, you must kick your own ass, you must be ruthless.

I insist at the beginning of every month you consider what you do each day. Make a list of all the things that are your responsibility. If you’re like me and still get fearful about giving things to others; force yourself every month to pick a task to pass off to someone else. Narrow down what you do to just a handful of things grow your business. The truth is all of us only have a few good hours a day, a few precious hours we can really focus and really Get Shit Done. Maximize those hours and maximize your desire to succeed by passing off all the things that take away from that. If you don’t enjoy it someone else should be doing it. If it stresses you out because it takes longer than you expect (like uploading videos and posting these posts on my blog) pay someone else to do it. If you feel like you can’t afford to pay someone to do it then look at my previous posts and create a goal to offset the cost and give yourself a deadline.

It’s so funny and takes way too long to realize but the more stuff you pass off that distracts you from what you’re good the more money you will make.

This has to be done every month because we’ll always have things that will creep their way in to and start to take up our precious magic time. Focus, refocus, slash, burn, eliminate and conquer! GSD is how we roll!

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How I Would (Re)Start My Personal Training Business

Published by on August 18, 2012 | 3 Responses

There are too many struggling personal trainers! It breaks my heart to know how many trainers leave the industry each year because they can’t make enough money to support themselves or their families. I’ve been their, I can relate, and maybe that’s why it makes me so sad.

This week I have video for you that details the exact personal trainer marketing strategy I would use if I was just freshly certified, struggling to get my business off the ground, or if I was starting over from scratch. It’s immediate, easy, and requires little preparation just ACTION!

I know it works as I’ve had coaching clients use this exact strategy recently and add thousands of dollars of reoccurring revenue in just 7 days an in no more than 10-20 hours. If you’re serious about making it as a fitness professional and becoming efficient at selling personal training I know this can help you. Check it out. 🙂

[youtube]http://youtu.be/gILLivK4eH0 [/youtube]

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Fear, Doubt, Lack of Motivation, This Ever Happen to You?

Fear, Doubt, Lack of Motivation, This Ever Happen to You?

Published by on August 14, 2012 | 3 Responses

I’ve been trying to write this post for a short while, it’s been hard to get the words out for some reason but I think it’s needed from what I am hearing from many fitness professionals.

%image_alt%Ever feel like you’re in a funk? Like yesterday you knew exactly where you were going with your personal training business and today the whole thing feels like a house of cards about to tumble? Have you ever felt so paralyzed with fear about hiring a new trainer or that next big promotion?

Not too many people know this but my 7 Figure business almost collapsed, a couple of times, or whether that’s absolute truth or not that’s sure how I felt at the time. In fact I’ve rarely spoke about it to anyone until now. I guess that’s what a perfectionist does when his confidence is shaken; he waits until it’s restored to really talk about it.

But whether it is disaster or just a funk I think the feelings are the same and I think it’s a natural cycle in your personal training business or any business. We’re all control freaks at heart, we’re methodical, analytical, task and goal oriented, and demand to be at our fighting performance ALL THE TIME!

%image_alt%I hate the word motivate, what we really do is inspire people to change and that in turn inspires us. Motivation is a by-product of inspiration and comes after action is taken not before, this is why we can’t motivate anyone, not even ourselves. We must first be inspired by the vision or idea of the outcome, in other words we have to have a goal. But then of course it’s not that simple either, I mean do you really understand your goal and does your goal fit you personally? What I mean by that is I think as people we all become distracted by what we “think” our goals are “supposed” to be. For instance in our world today financial means is sought after by everyone, it’s a deep root in our culture, wealth brings opportunity, options, material objects and most importantly freedom. But are you really attracted to money and financial success? For me personally at times it feels like it and then more often than not I realize it’s not the money but the freedom and bigger still the sense of ACCOMPLISHMENT.
That right there is the mother of all things, when I doubt everything I try to focus on that simple fact. As a teen growing up I struggled with self-esteem and self-worth and as a result the sense of accomplishment is emotionally very important to me. If I’m in a low it’s, more often than not, because that basic sense or need is not being fulfilled.

I suspect with personal trainers world wide some measure of this holds true for most of us just because our series of behaviors are so similar; but if that isn’t the case for you what do you feel it is? If you can’t answer that with absolute certainty I’d totally suggest you take 20 minutes to sit in a quite place and separate yourself from everything and just think about it. Oddly the two places that this seems to happen the easiest for me is doing cardio and taking a shower (ok maybe you didn’t need to know that.)%image_alt%

 

My point of all of this is it’s normal to be in a funk, and it’s going to happen again so how are you going to deal with it?

Here’s what I’d suggest…

1)   Take 20 minutes to really consider what inspires you, or what is the one word emotion that describes what inspires you every single time.

2)   Review your historical progress, we’re often frustrated by a lack of growth or change only because we don’t realize how rapidly or how much we’ve already grown.

3)   Set goals but most importantly break them down to small, very comfortable, goals that you can achieve in a day or a week it has to feel not so bad.

4)   Get out of dodge often! Seriously I find if I don’t take a week break from my business every 8-12 weeks my productivity deteriorates to almost nothing, fear and procrastination begin to rule. (I even see this in my trainers and encourage them to take emotional breaks from clients.)

5)   Finally and most importantly, look at your giant “to-do” list and sift through it to find the one thing that really excites you, that you can do or work on right now and won’t take more than today or a couple days to complete. Something that will drive your business forward, put everything else aside and attack it. Re-ignite your inspiration and ultimately motivation with an immediate sense of success and accomplishment (exactly the same as you try to do for your clients.)

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Dealing With Competition

Published by on July 9, 2012 | Leave a response

It’s normal at first to fear or be frustrated with increased competition. Our immediate reaction to increased competition is one of self-doubt or scarcity. The only way increased competition can hamper your ability to succeed is if you choose to acknowledge or give into these fears and become reactive to them.

 

If you stay focused on your plan and continue to drive your business forward increased competition almost always enhances your ability to succeed by creating greater awareness and ultimately a larger audience for your products and services.

 

As many of you may know I own and operate a very successful training studio in a small city (total population under 100,000) but what you may not know is that within a 4 block there are more than 12 fitness related businesses including: 2 training studios, a Crossfit gym, Jazzercise, 2 Pilates studios, 2 weight loss centres, 2 martial arts studios, a public gym and a Kettlebell gym. Additionally there are also more than 6 complimentary businesses including an organic market, physiotherapy clinic, 2 massage clinics, 2 spas and more. In all you could say this is the fitness district.

 

Let me also mention we are the most expensive out of all our competitors by a significant margin, in fact one of my primary competitors tends to focus on this very fact thinking it is an advantage. Personally I’d rather always be the Ferrari than the Ford.

 

Here are my tips for making competition a non-factor:

 

1)   Always provide more value to your community than anyone else. By this I mean be a star educator. Use your blog, website, lunch and learns and writing for local publications to always be the top expert in your area that gives away as much free information as possible. The more you give and the longer you give the more deep routed your credibility will be in your community. Things like fundraisers and community events also contribute to this positioning.

2)   Create systems that allow you to efficiently handle the same situations over and over with great efficiency as you grow. The better and more consistent your customer experience is the more you can stay focused on business growth.

3)   Create highly leveraged situations and tremendous additional value. By being more expensive we can afford to provide random and unexpected gifts to our customers. Why not send people meaningful birthday gifts? This can be as simple as asking their favouriote author, store and Starbucks or Tim’s on their initial client info form. Or by using semi-private and group programs you can leverage 1st month and ongoing VIP discounts to create immediate unadvertised value for new prospects.

4)   Avoid last minute marketing. Most personal trainers I know are engaged in a constant feast or famine cycle. The don’t promote until they desperately need clients and then freak out when they have too many. Set a calendar even if at first it’s just choosing special dates and holidays (like birthdays, anniversaries and special dates) for set promotions and targets. At first this seems difficult but just think how difficult it would be to train your clients without some sort of goal to work toward.

5)   Most importantly take up a Ray Kroc (if you didn’t know he was the founder of McDonalds) mentality, work to always “create faster.” One thing is certain, if you are growing your competition will make the same mistakes you likely did when you started. You will first attempt to copy or duplicate the ideas of someone you believed more successful than you. At some point to truly succeed you will need to find your own voice, when you do stay focused on your own ideas and continually create. Be the leader, followers react which is never as powerful as the person that takes action in the first place.

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Personal Trainer Business Tip: Time Management.

Published by on June 5, 2012 | Leave a response

Look if you’re going to be an entrepreneur than you are going to mull over how to better manage your time, frequently. Everyone has different ideas and you will need to find what works for you. This week’s personal trainer business tip is all about successful time management.

First, focus on what matters and learn to delegate more of the things that don’t.

I don’t know about you but I’m a control freak, and I find just about every trainer fairly new to the industry is too. I don’t think you can help it, if you could you’d likely be a terrible trainer. I mean we need to set tasks, move people toward their goals and stand ridged toward the actions needed to reach that goal.

It can be daunting and lead to massive procrastination if you have a gigantic “to-do” list in front of you. The first thing you should do is circle the things that have a direct and immediate impact on creating more revenue for your business. These things include stuff like: writing classified ad copy, developing new high value trial programs, they might even include study and knowledge to make you a better trainer early in your career. What they don’t include is things like graphics for your website, maybe not even website content though this could be argued, things like billing, etc. Though all these things need to be done the sooner you can entrust them to someone else’s hands the sooner you will find your business growing. You don’t necessarily even have to be able to afford to pay someone it’s quite common to find one of your best clients and offer to do a trade for a few hours each week. Soon they can be booking appointments for you, handling some aspects of billing, scheduling and more.

It may take you a little time to get comfortable with this, it did me, but the purpose of this post is to expose you to the idea and get you thinking in that direction. The more you think about it the easier it will become and the sooner it will become a reality.

Next, get yourself a whiteboard. Divide your whiteboard into two sections; priority items and general items and ideas. Move 3-5 of the most pressing items to the priority column and always start there. Don’t overwhelm yourself with more than a few priority tasks at a time. Each time you sit down to work start with the priority task you are most interested in an effort to gain some momentum to lead you in to the other tasks. The moment any task is complete, cross it off your list. The feeling of achievement of completing each task delivers the same kind of satisfaction that reaching any other goal does. The resulting physiological response to your brain will only make it easier for you to begin on your next task.

Soon you’ll find yourself excited to see all the crossed off lines on your whiteboard and as your completing each task it will undoubtedly lead to the next series of items that must be completed to continue to drive your business forward.

Additionally whenever I’m travelling or away from my office I go a step further. I record my 3-5 priority items on a 3X5 piece of paper and keep it in my pocket so I can keep this process going.

Don’t waste time on electronic lists and gizmos, these are just distractions that will take time and concentration away from things that matter. Stick with fast and simple and stay on task.

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Fear, Success, Math, Your Baby Steps

Fear, Success, Math, Your Baby Steps

Published by on May 10, 2012 | Leave a response

%image_alt%As fitness professionals we’re so methodical, analytical and task oriented that sometimes we really do miss the forest for the tress. Combine that with a healthy does of entrepreneurial fear and it’s not hard to see why so many fitness professionals struggle to build a career that affords them the lifestyle they deserve. I know this was totally true for me for my first few years in the industry, wherever you are now stick with it, don’t give up, and keep an open mind.

At a recent mastermind meeting with some of my mentorship clients I was listening carefully as each detailed their situation. With this particular group most people were in the early stages of their career with young businesses. In many ways this is the most difficult stage, it’s seemingly difficult to get a big rock rolling, but when you do…

On Sunday I began thinking to myself of days gone by, when I was really struggling. At times I felt like I was never going to make it, in fact I was so broke on multiple occasions I tried to leave the industry three different times. I’d get down and out thinking it was impossible to earn a decent living doing what I loved to do, then I’d find the determination in a new plan only to fail again.

I’ve come to realize, and see it being repeated in many fitness professional (and truly entrepreneurs in general) that we seemed to overlook the simple details or don’t break it down to simple enough steps that just like many of our clients we become frustrated and ultimately fail.

Anyways, back to Sunday at the mastermind, as these thoughts and revelations dominated my mind and moved on to where I am now and the whirlwind of growth that has occurred in the last five years something dawned on me, something I wish I had thought of many years ago. Immediately I asked everyone to give me their attention to try a little exercise. (In many ways the thanks for the inspiration for this goes out to Craig Balantyne and his mathematical formula for success, which ironically I’m currently flying to go see as part of a mastermind I participate in.)

If you have any clients at all first I want you to calculate or consider what is the average amount of money each client spends with you each month and the amount of hours you contribute to provide that service. If you don’t have any clients currently the following information will likely serve as an example. I’m finding world wide whatever your currency is the average cost for personal training seems to be universally set around the $1/minute or $60/hr. Let’s consider that our most popular program at One-to-1 is 3 X week for 30 minutes or about 12 sessions a month or 6 hours of service, on average worldwide this will cost approximately $360.

Now I ask you, what is the first big landmark for you for total revenue? For most people I find it’s $100,000 to start but you can choose any number you choose.

Let me ask you a simple question, would you be willing to work 1 year of your life if I could guarantee you would generate $100,000 or more in revenue as a personal trainer for ever year after? If the answer is yes read on, if the answer is no than ask yourself how many months am I willing to commit to reach this goal?

If you, like most, would be willing to contribute the next 12 months to reaching your first landmark of $100,000 in personal training revenue than I’m excited to show you just how easy that can be.

%image_alt%$100,000 / 12 = $8,333/mth / $360 (client’s average spend price) = 23 clients paying you $360/mth will produce $100,000 in total revenue over 12 months. (The great news is once you exceed 23 you’re well on your way to much larger amounts of revenue.

Now since we have 12 months to reach our goal look how easy this becomes, this means that you only need to find 2 new clients each month to pay you $360/mth to be easily on track to reach your goal.

I can tell you from experience that almost any good trainer will convert half or more of all clients that come to them interested in their services, so this means you only need to meet 1 person a week that has an interest in reaching a fitness goal.

Do you think in 40 hours you could meet enough people to find 1 person that would be interested in hearing about your services? By now most of you should be thinking this sounds pretty easy.

I’d like to go further and ensure it really is easy.

Would you be willing to use Google to look up a meet-up group or other networking group in your area, attend a meeting this week and introduce yourself at the meeting as a trainer looking to provide a free assessment and training session to anyone interested?

Would you be willing to offer the same free assessment and training sessions as a free bonus to any network marketer to give to any of their new customers?

Will you take the time to write a short classified for Kijiji or Criagslist detailing your services and offer to give anyone interest a trial package of sessions or a money back guarantee if they try your services?

Will you take the time to contact friends on Facebook and ask them for referrals with similar trial offers?

Will you take the time to approach local businesses to offer to spend an hour with their staff and teach them valuable techniques for improving posture or improving nutritional habits?

Do you think you could meet just one person a week that would like to talk about reaching their fitness goals? Remember you only need half of them to take an interest in your services.

By now you should be thinking that meeting one person a week is so easy that you’re excited to consider what would happen if you met 3-4 instead. Anyone can do it, there are dozens of other great strategies equally as easy that can allow to generate even more prospects. Three of my top ones are explained in detail and available in my 3D Client Attraction product.

What are you waiting for? If you want to be a profitable personal trainer you will be!

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