Direct Mail

As a personal trainer, you need to use direct mail in your local area. This is one of the best ways to bring in new leads and clients. When you use direct mail in the correct manner, you can have a torrent of people respond to your advert, and a full slate of clients soon after. There are also some personal trainers who unfortunately get the process wrong, and only lose money. This article will tell you how to ensure you do it the right way.

One of the major keys to a successful direct mail campaign is choosing the right mailing list or target audience. This can be easier said than done, but there are some steps that will ensure more success. The first thing that you need to do is check the type of mailing list that you are being offered.

You need to have a “hot” list, which means that the people on the list have all bought something recently. The more recent that a purchase was made, the more likely these people are going to buy again (from you). Besides this, you need to look for a list that is in your marketplace. You obviously need to appeal to people that are overweight, or want to be fitter.

As the personal training business is mostly a local business, you need to appeal to people that are in your local area. It is no use mailing an advert to those living in another part of the country, if they need to travel miles to meet you. These are the basics that need to be thought through before mailing.

When making a direct mailing, you also need to offer an incentive for the prospect to take an action (call you or sign up). An incentive can be a reduction in price, a prize, a free gift or something intangible (such as time saved, health increased etc.). This is what you need to think about when creating the offer.

The direct mail copy that you create must be benefit driven. In other words, it should offer immense value to the person reading it. It needs to connect with them on an emotional level. You need to answer the question of why someone should come to train with you. Make sure that your message is clear, concise and repeated a number of times, as people need to be clear about what you offer and how to get it.

As a personal trainer, you need to be very clear in what you can offer people. You should do this with short sentences so that readers are not confused or left wondering about what they will get from you. Remember that most people have short attention spans. Use everyday language that people understand and the mailing will be much more effective.

Having a call to action is an essential part of the advert. The call to action is the part of the sales copy that instructs the reader what they need to do. You must make the reader take action or your efforts will be in vain.

If you follow the advice in this article, you will have included the keys to a successful direct mail piece.