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Advertising vs Marketing, Which Do You Do?

by Cabel | Aug 17, 2010 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training

When you first become a personal trainer it’s difficult to grasp that you really need to be an effective marketer to turn this into a career path rather than a hobby. It has taken me a long time to really understand what it means to be a marketer. Lucky for you I tend...

10 Ways to Get More Clients Right Now!

by Cabel | Jun 21, 2010 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training

Based on the emails I’ve been getting I know I have a lot of brand new trainers reading my blog each week. That’s awesome because I still remember just how tough it was to get going with my personal training business and all the basic mistakes I made then. If you need...

Your Marketing Calendar

by Cabel | Jun 9, 2010 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training

People are interesting creatures, like cats and children we all have an innate curiosity and the need to wonder and celebrate. In a previous coaching group I had a chance to meet with ultra successful Canadian Fitness Internet Marketer Craig Ballantyne. I didn’t know...

How to get your old clients back

by Cabel | Jun 7, 2010 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training

After over 19 years in the fitness industry personally I’ve had somewhere around 3000 one-on-one personal training clients. Sadly you will learn as I have that for most of your clients, even the ones that are really successful with the best of intentions, they will...

What’s in a name anyways?

by Cabel | May 31, 2010 | Personal Trainer Certification, Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training

Quite often I receive questions from new personal trainers wondering how to decide on a name for their fitness and personal training business. The truth is when it comes to fitness marketing and selling personal training a catchy name means very little. I learned this...
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