Basics of SEO Content
If you are a personal trainer your website is a key piece of fitness marketing strategy. But I’ve said that a million times. How you develop your website is also critical for effective personal trainer marketing. But then I’ve also said that numerous times. What I have not shown you so specifically yet is exactly how to optimize your content for your website.
Below is a sample of basic keyword optimization for each new article you post. Each new article should provide quality information and value as this is what attracts your readers. Now by ensuring you use your strong keywords strategically placed each new piece of value added content becomes another spoke in your fitness marketing wheel. Remember people come looking for answers, not prices, but that doesn’t mean we can’t help ensure they find your answers. If you are looking for a first page Google listing adding multiple optimized pages for each keyword will be a big step in the right direction.
The above is a headline and opening paragraph of an article written by one of my coaching clients for his developing website. I modified it by added and highlighting the keywords in the format I recommend.
The basics of optimizing your article:
- Include primary keywords in your title.
- Use your keywords again in the first sentence and again before the end of the first paragraph.
- Ideal density would be 3-6% for your keywords in the entire article. (I personally don’t worry about writing my articles this way as I will outsource this kind of optimization for my studio website.)
“Secrets to make millions…PLUS a smoking hot blonde!”
Earlier this week I was shopping for a couple of new keyword domains on GoDaddy.com and I noticed an image in the left hand column it read like this:
The secrets I used to sell online and make millions…PLUS a smoking hot blonde!
Now as you can likely figure out if you are reading this blog I read a lot of different books, blogs, etc about sales, marketing and related topics. So naturally being a 34 year old male the addition of “smoking hot blonde” took my interest level beyond a casual notice or interest in the topic to the point of actually clicking on it. Now that might sound bad but when you are considering how you reach your niche this buyline illustrates a basic human behaviour and an effective connection point to the targeted prospect.
Or at least that’s my opinion, here’s a brief idea of what I think his target prospect might look like and how he used this buyline to attract them:
1) A large number of internet start-ups are by males, mid to late twenties to early forties. Those that are more likely to embrace technology, are excited about the prospect of having something work for you rather than actually working, likely single and not afraid to risk what resources the have or to attempt to make a lot with a little investment. The buy line now appeals to this demographic in many ways: secrets used to make millions, hot blonde. Strong connection to the illustrated demographic.
2) The description in the sentence creates a subjective judgment, targeted at a male audience, “what is this guy’s definition of smoking hot? And what is he using sex to sell? Well I might as well see what these supposed SECRETS are also.”
Now even if you have no interest in selling products online this is a great video for you to watch. It’s a really good example of an entertaining presentation of simple truths that will bring success in any service based business model. I’ve embedded it here to make it easy for you to take a look.
The other point to make about this is that if you haven’t noticed, video is taking over the internet. YouTube is now one of the largest search engines next to Google. If you haven’t already incorporated the use of video into your website, you should. Now if you’re like me my initial thought about video was: time consuming and too much money. Truth is it doesn’t have to be either. Last year while presenting at a fitness conference in California I was introduced to the 
FlipCam (that is now catching on like crazy everywhere.) A small USB re-chargeable camcorder that is smaller than your cellphone and has it’s very simple to use editing software built right into its internal memory. You can shoot a video, edit it, and have it on YouTube in minutes. In fact almost all the video on any of my websites right now is made with a FlipCam, and far cooler stuff can be done with a little creativity. Though a video like the above looks nice, is fun, and entertaining a much simpler video can still be equally effective.
Video will set you apart from your competitors, it will provide a dramatically improved connection with your virtual customer or prospect, and with the addition of keyword rich titles and descriptions YouTube will become another traffic centre driving prospects to your website.
Anyhow that’s a brief little bonus for a Happy Friday. Have a great weekend everyone!
Three Tips For Getting Your Website Noticed
King of Ngorongoro Crater
Wow, I can’t believe I am back home, back to regular life. Only a week ago I was in Tanzania, Africa engaging in close encounters with the king of Ngorongoro crater and trekking up the great Mount Kilimanjaro all in support of an international charity called The Water School. (www.thewaterschool.org) My journey to Africa was an amazing adventure, life changing but I have personal training to thank for it and specifically the personal trainer marketing techniques I am sharing with you within the pages of ProfitablePersonalTrainer.com.
This morning as I was settling back into work and normal life, still kind of day dreaming about this crazy adventure just past, I received a phone call from one of my coaching clients. We were discussing a few internet based things: keywords, domains, content and search rankings. I hadn’t planned to write on that topic today but after that conversation I figured that likely others have similar questions.
Here are 3 tips for getting your webpage noticed and developing “targeted” traffic for potential leads and customers.
- Keyword content – you need to write or produce content that is keyword driven. The bigger and more competitive market you are in; the more keyword content you are going to need to make it on the first page of the search engines. Now when many people think of key words they are thinking of phrases like: get in shape, fitness program, fat loss, losing weight. Sure these are keywords but not ones that are going to find potential clients just down the street. When it comes to keywords think of local search phrases that people might actually be typing into Google and Bing right now. (Ex. Personal Training Red Deer) These are the keywords you want to use within your website content and ideally reasonably often. In the title, in the first paragraph and in the second paragraph. Now unfortunately this doesn’t make for the nicest sounding article so you will have to be a little creative and accept that some of your content is not going to read as nice as others.
- Keyword Domains are a bonus – Now depending on the size of the market you are in its a good idea to buy strong keyword domains. As in the example above I am sure you can see why our studio website is built on www.PersonalTrainingRedDeer.com instead of www.oneto1fitness.com. The search relevance for www.PersonalTrainingRedDeer.com is much higher. Don’t get too hung up on this though as content is still king this is just one more little thing that helps.
- Incoming Links – Now these provide the most clout for search engine rankings because they are the hardest to get and maintain. When other sites link to yours your search value or site value is rated a lot higher, especially if these other sites have a lot of traffic, are mature in age and provide quality content. Now here’s the kicker, you can’t really go and trade a bunch of links with people, when you do they cancel each other out. So how do you get quality incoming links? Well the best way is to provide value to someone else. (Remember the more you give, the more you receive.) Generate quality content and offer to contribute it to some popular fitness blogs or submit your articles to places like www.ezinearticles.com or www.submityourarticle.com.
Uhuru (Freedom) Peak, Kilimanjaro
At the end of the day content is still king and of these three things (though you should work to have them all working for you) your main focus should be on generating more and more content. The more optimized content your site contains the faster you will move through the rankings. If it’s within your budget I highly recommend even outsourcing for some optimized content to take advantage of even a few more tips and tricks and faster ranking.
Conquering Google’s First Page
As personal trainers, and truly business in general, advertising is expensive. If you are personal trainer just getting started in the industry I doubt you are keen about spending a whole bunch of money on ads or flyers that may or may not even work. If you are a new trainer in the industry you are also probably discouraged when you search for personal trainers in your area and find your website on the 15th page of Google, if it’s even listed at all. However the good news is that it relatively easy to get on the first page; if you know the secrets of correctly writing keyword articles.
If you haven’t already downloaded “Factor 3: The Ultimate Guide to Quickly Growing Your Personal Training Business” you should do so now to learn more about building an effective website. Within the report you will learn that the key to a website getting listed, and building a customer following is the content. Your info and services are only of interest if people actually find you.
Your website needs to contain a great deal of content, but specifically two types of content: quality informative/educational content and key word optimized content; this article will teach you how to effectively develop the later.
Key word content articles are composed specifically to be crawler friendly and ensure that the search engines list your website. The more key word content you have the higher your site will be ranked and the better chance you have of attaining a first page listing even in competitive areas.
Tips for developing keyword content:
1) Your key words must appear in the title tag. (ex. Red Deer Personal Trainer Talks About New Year’s Resolutions)
2) Your Key words must also appear in the headline. (ex. Red Deer Personal Trainer explains how to have a successful New Year’s Resolution)
3) Your key words then need to appear again in the first and second paragraphs.
4) Try to use variations of your key words in other places in the article as well. (ex. In 2009 many local residents experienced weight loss with personal training in Red Deer.)
5) Keep your article to about 400-500 words and for search engines it generally better to be under than over.
These 5 tips are critical to ensure that the crawlers will find you and include your website in the directories. Keep in mind this article will not read as nice as your informative/educational content but these are the pages new clients will land on when performing random searches, so do your best. It is also important not to go overboard on your keyword use, the optimal density is 3-6% of your total article for keyword usage (about 25-30 times) and you will actually be penalized or delisted for significantly higher density. (Basically they know you are trying to cheat the system.)
If you are a new trainer in a smaller community I would recommend you start with about 25-30 keyword articles and evaluate over 4-6 weeks how your rankings move on Google but continue to add to them as well. The more competitive the area the more keyword articles you will need.
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