What Did You Add to Your Website This Week?

Does your website give to others or does it glorify you?

Ok this post is a very simple idea, but it can easily save you thousands of dollars otherwise spent on advertising in the next year or make those thousands of dollars far more productive. After reviewing a number of personal training websites it’s clear that many of the trainers in Canada need to understand how valuable their website is and why they need to add content more often.

When did you last add content to your website? Was it a day ago, a week, a month? It’s critically important you regularly add more valuable content to your website at least weekly. By content I don’t mean adding a new picture of yourself or updating your services but rather information that answers the questions of your potential readers and hopefully prospects.

You see the only people that care about your service changes, new photos or other items of this nature are already your customers. As I’ve mentioned in other posts the best way to attract many new prospects to your website is by providing information your prospects are searching for in Google and the other search engines right now.

Now the question is what do you write about this week?

Well here’s what I sometimes do, I’ll go to Google and type in something like ‘Latest Fitness News’ and then visit a few of the results sites like MSNBC, CNN or CTV. You see a wise person once told me that if you want to really position yourself as an expert in your community, and quickly, then follow the coattails of other experts.

Chances are if it’s been talked about on CNN a local radio station might talk about it in their morning show segment, a local news channel may also feature this topic and undoubtedly a co-worker or friend will be excited about it and share the news. All of these situations now send other people to the almighty Google because they too want to know more.

So if you are writing about the same things as these so called experts and share this with people in any way you can; you come across as doubly smart when they hear these same words from local and global media.

Now if you are writing these types of articles for your website I do suggest a couple of things that just may improve your search rankings. Include your location and key content words in title and again in the first paragraph. Example, if I were writing about the benefits of carrots my title might be something like: A Personal Trainer in Red Deer Exposes the True Benefits of Carrots. And then my article might start with: Cabel McElderry, a personal trainer in Red Deer, believes there are many great benefits to carrots such as…

By writing my article in this format I have added some simple optimization. Google now has a setting to remember where you are geographically and can find relative local content for you. Additionally as your credibility grows people may begin to search for your name also so it never hurts to include it. The key words for the topic you’re writing on are critical as we know these words are going to have a high search volume thanks to the media.

Start by posting something new once per week and work toward multiple times per week. It only gets easier and easier and you will see your website traffic growing exponentially in no time.

IMPORTANT NOTE: Be sure if you are using my strategy that you do work hard to write your own content, any plagiarism will not only destroy your credibility in a heartbeat but these days duplicate internet content is quickly detected by search engines and your whole website may be delisted as a result.