555 E 15th Ave. Alberta, BC
If I asked you to be really honest with yourself right now could you? Is your day to day activity focused around purpose or finance? Maybe this sounds like a weird question. Maybe you answered it quickly in your mind, but are you sure? Are you truly being 100% honest with yourself? If I’m being […]
It’s nice to see the world returning to normal in the wake of this bizarre pandemic! It’s only now in most parts of Canada all the Covid restrictions are falling away.I finally see the trend developing that should see advanced recovery in a lot of industries in the coming months (namely the fitness industry)So I […]
It’s official, the world has lost its mind. A time of unprecedented hysteria with blatant disregard for the long term impact that will be created. I see this as the catalyst for a massive long-term COVID-19 Coronoavirus financial crisis. You may or may not feel as I do, but that in many respects is irrelevant, […]
I can’t tell you how many clients I’ve had that really struggled with how to present pricing when selling personal training or fitness service. It seems like so often we’re apprehensive to ask for money, I know at one time this was a problem for me too. I was so passionate about fitness and working […]
Are you a personal trainer or a fitness professional with a dream of one day opening your own gym or studio? Well I remember being there, but fast forward many years and I bought, built, and sold five studios of my own. I’ve had partnerships, solo ventures, I’ve used financing, I’ve self financed. And I […]
Am I spending too much on Facebook? Should I be spending more on Facebook? What else should I be spending marketing dollars on? Is print/radio/flyers/direct mail/this, that or that other thing worth it? How do I know if any of this is working? I’m sure all of these and many more questions are going through […]
Lord of the Rings Fan? Ok I am, but it just so happens much like the 7 Rings of Power there are also 7 Fitness Studio KPIs that have proven to be very impactful in running and managing a fitness business. Don’t know what a KPI is? Don’t worry you’re not alone, it’s weird that […]
We often talk about how to “get more leads” for your personal training business or fitness studio, but if nobody ever left would you need as many leads? Truth is the most powerful marketing strategy in fitness or in anything else is retention hands down. (You thought I was going to say results didn’t you?) […]
I’ve always preached that you need to be, “fishing in multiple ponds,” when it comes to generating enough leads to successfully grow your fitness business (or any business for that matter.) So something I’ve always taught my clients is what I call the “5X25 Fitness Marketing Model.” You see we live in a time where […]
“Email marketing doesn’t work for personal trainers!” I seem to hear this a lot late, but this statement couldn’t be more false. In fact there’s a reason it’s not working for many (and one I’ve even fallen prey to from time to time.) Your content isn’t good enough. In the midst of all the day […]
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