5 Easy Ways to Massively Grow Your Prospect List

Hmmmm....do you have those TPS reports finished?

As an expert trainer you possess a lot of great knowledge, as an expert human being you are compelled to share that knowledge with others. By now we surely have those two things established. Now why haven’t you written your free report yet?

Seriously, I am assigning you home work. I realize we are heading into the long weekend so I don’t necessarily expect you to do it this weekend but I want you to spend a little time this weekend thinking about what you are an absolute expert on and what you are going to write about. There is a variety of things you can write on, it might be:

• Your X# most important secrets for guaranteed weight loss.
• The X# things you need to know about posture and why you are in pain.
• A practical guide to improving your eating to feel better tomorrow.
• What one thing you can do today to feel 100% better in 72 hours. (Yes, the magic of hydration.)
• What is the one exercise you need to do to live longer and feel better.
• How to get in great shape and quickly even if you don’t like exercise.

There, I’ve already done a whole bunch of the work for you, now get to work and write between 10-15 pages of your best information, even double spaced is ok. This free report can make you a superstar in mere days and earn you tens of thousands of dollars, here’s five different ways to use it:

1)      Post it on your website as an opt-in, people exchange their email address for a free copy of the report, add them to your marketing funnel provide more content for them and once in a while give them an offer to try your services.

2)      Use free classifieds such as Craigslist and Kijiji, offer this valuable info free to the world, just simply ask them to email you for this info and supply it in return. Add their contact info to your marketing funnel as above. The best places to post are: fitness trainer, classes, lessons, and therapeutic services. (One of my coaching clients is getting dozens of new contacts every week using this method.)

3)      Post this to your Facebook and Twitter status regularly. Email to find out why (report subject, then send them your report and add their info to your prospect list. (Have you noticed my weekly updates?)

4)      Create a Facebook ad that directs people to your website where they can opt-in for your free report, you can completely target this ad and manage your budget to never spend more than you designate. (We use this ongoing to generate new consult appointments.)

5)      Last but not least this even crosses over to other industries. One of my coaching clients is working in the financial services industry. They do a lot of cold calling, and with little success with their typical methods. However using your free report call conversion is much higher using a script something like this. “Hi I am Joe Bean, I am a local fitness expert and I just wanted to give you something today, don’t worry this is not a sales call. Because I believe in helping people I am sending people in my community this free guide on how to easily get in the best shape of your life even if you don’t like exercising. Would you like the email version or the hardcopy?” Get their email or mailing address and follow through. At the end of the report include your bio and website information, but no pitch. You will earn a tonne of credibility and can easily gain dozens of contacts per day. (Brand new and very cutting edge, this has potential to completely crush any competition.)

Once people are on your list you are compelled to keep educating them. The more you educate them the more they will trust you. A couple times a month if you begin to offer attractive trial programs you will be amazed at how predictable and easy it becomes to acquire new paying clients.

Get to your homework, and enjoy the long weekend!