A Birthday at the Summit and Your Business Systems

Ok wow, that was kind of a blur, it’s Tuesday already. A five day break in California including massive motivation from the 4^th annual Bedros Keuilian Fitness Business Summit.

[youtube]http://www.youtube.com/watch?v=X2nkpp0O8CI[/youtube]

I was given the honour of being invited to present for the second time, this time on Sunday morning, my birthday of all days. I’d be lying if I said hundreds of fitness professionals singing happy birthday to me wasn’t cool, or that the dozens of positive comments, questions, appreciation, praise or best speaker votes didn’t make up the absolute coolest gift ever. You guys rock, thank you so very much! Truth is there just isn’t any other way I would have wanted to spend my birthday.

Next to seeing the animals on safari in Africa the San Diego Zoo is one of my favorite places on earth.

I spoke about 10 of the many critical systems that have been responsible for the rapid growth and success of One-to-1 Fitness. My aim was to teach ever person in that room how they can learn to analyze and evaluate how their business is working or performing in 5 minutes or less from anywhere in the world. Additionally how they could then simply be the coach and facilitator for a whole team without ever setting foot in the door, ensuring their business works even when they don’t.

Things like:

Tracking sales and understanding and dissecting conversion stats and practices. The value of using a preformatted sales system and what makes it effective, from verbal to body language and certain cues and practices. I explained how to take all the new lead generation and marketing tactics they learned from great speakers like Bedros Keuilian, Lindsay Vastolla, Cara Eckerman, Alex Maroko, Josh Carter and Frank Kern and evaluate, track and dissect the relationship between cost per lead, click through rates, and conversion for multiple mediums. We touched on EFT billing and how using +/- tracking can quickly display the growth and health of your business and allow you to completely understand and analyze the retention rate of your business and what exactly you can do to improve it. Next we covered effective recruiting, pay per performance and the secret to minimizing turnover while maximizing team loyalty.

Me and some of my awesome fitness marketing coaching clients on the red carpet at Bedros Keuilian's Fitness Business Summit.

Needless to say if you were at all curious about how we’ve achieved such rapid success with our studio or the inner workings our new licensing program no stone was left unturned.

Presently I’m overwhelmed with emails, questions and testimonials which is great because it tells me the information was both needed and highly valued. Thanks for the best birthday ever, thank you Bedros for all you do for this amazing industry it’s so awesome that you are coming to Calgary again next month for another www.ProfitablePersonalTrainerWorkshop.com.

I leave you all with a little tidbit for this week, I know how overwhelming it can be to be excited about new information only to realize that because you are overwhelmed it becomes really hard to implement. Here’s the easy way to start:

1)      Consider each thing you do today and each day forward that you will have to complete it 100 times or more. (For instance you likely shower every single morning, you probably store hang or keep your towels in the same place, you probably turn on the water, shower, use shampoo etc all in the same order. Believe it or not your whole life revolves around systems, why doesn’t your business?)

Being a life long Flames fan what better way to wrap up an amazing birthday then enjoying the game in Anaheim.

2)      Write down the steps to completing every task in your business, easiest is to start with the silly little ones you complete all the time. Answering the phone, taking payments, setting appointments and so on. The steps don’t have to be right they just have to be the current steps. Each time you execute that task follow the steps, as you find better ways to do it, revise, add or eliminate the steps. Now you have systems. Do the same for your marketing promotions, your training systems, your HR processes and so on. The time you invest now will save you big later and give you the edge over your competition.

If you missed out on Fitness Business Summit you still have a chance to learn about the vital systems I talked about at the www.ProfitablePersonalTrainerWorkshop.com and learn from the leader of the pack Bedros Keuilian. April 30, 2011 in Calgary, Alberta