SEO tips and tricks for personal trainers and fitness professionals

In order to increase the number of visitors that come to your website, you need to use one or more methods of traffic generation.

Search engine optimization is a great way to get tons of free traffic to your website. If you don’t want to spend any money then you need to understand this strategy for traffic generation in your personal trainer business.

The best way to use SEO is to optimize your website so that it gets ranked in the search engines (yahoo, Google and msn). This can be done very quickly and easily. Some of the best SEO tips and tricks are done with the simple application of on page and off page factors.

For example, changing the title of the page so that each page contains the main keyword phrase of that particular page. If you have a list of 10 keywords that you want to rank high for in the search engines, then each page should contain one of the those keywords in the title tags.

The H1 tag is also very important, even thought it is just a piece of code that search engine robots scan when they visit your site. It is seen by the search engines as the headline of the site, and gives the robot an idea of what the web page is about.

You should also use the personal trainer keywords that most people search for.  Many marketers and search engine optimists recommend you use the keyword or phrase at least another three to five times over the course of the web page, and this is a good ratio to keep in mind. Re-read the pages that you have created and see if you can improve this aspect of the pages.

The off page SEO factors are sometimes considered even more important and are usually based on incoming links. In simple terms, the more links that you have the better, providing they are high quality.  The key is to increase your websites link popularity by getting links from other personal trainer websites.

Always try to get one way links as these are much more valuable and will help your website a lot more than reciprocal links. The search engines are known to prefer one-way links so aim to get more of these by contacting other websites in your marketplace.

When websites link to your website, you need to ensure they use your main keyword in the link text. You also need to tell them to link to your main page. This could be your home page, or another important internal page on the website.

Reciprocal linking is still a good idea and you should still use it. It can really increase your website traffic and improve your rankings in search engines, but try to gain as many one-way links as possible.

Use as many of the SEO tips above as you can in order to increase your personal training website rankings in the search engines.