In order to generate more website traffic, personal trainers need to know the specific details of how to improve their fitness marketing strategy. There are some simple methods that you can apply, and which generate great results.
One of the best ways that personal trainers can generate websites traffic is with videos. This works especially well for fitness marketing, as it is something that people search for in Google. If you upload your videos to YouTube then they will often be ranked very highly in the organic search results.
This means that anyone who searches for a certain type of fitness video is likely to find yours. Once they watch the video, you can offer a number of ways that they can visit your website. You can talk about your website on the video itself. You can also add a link across the bottom of the video, which is displayed throughout the video. You can also link to your website from the video profile.
Another great method of generating website traffic is to write articles. These articles don’t need to be long, and in most cases, 400 to 500 words is enough. You can write about a specific set of exercises, or focus on one particular topic inside the article. At the bottom of the article, you have the chance to link to your website. Articles are free to write and publish, and they can generate a lot of free traffic. They also get passed around the Internet, so they have a viral element to them.
One of the best things that you can do is to create a blog. Blogs are great ways to update your subscribers on a daily basis. This will ensure that your content is found in the search engines on a regular basis (as Google loves blogs). Once you link to your website, the search engines will also index your website on a regular basis. Not only that but blogs encourage people to comment on the content that you create. It is therefore very easy to generate a community atmosphere with a blog. If you do this, people will come back to your blog often. You can also add an opt-in form to your blog so that more prospects sign up.
The next thing that generates website traffic is simply communication with other fitness marketers in your industry. You can find many other people that sell to the same customers as your own. For example, you may find a yoga teacher or a nutritional expert in your local area. You should contact these people and offer to do an exchange.
Create a deal that lets you promote your newsletter to their subscriber list. This is a great way to tap into an existing list of prospective clients in your local area. This is a much more effective method than randomly trying to generating website traffic (which may or may not be targeted to your local area).
If you use the fitness marketing strategies that have been outlined above, you will notice that your website traffic increases at a rapid rate.