Podcasts – a great method of fitness marketing

If you are in the fitness industry and want an easy and inexpensive way to promote your business then you should think about using podcasts. This is a marketing method that works whether you are a personal trainer, a gym club owner or another form of fitness professional.

Podcasts are a method of having a live conversation on the Internet (with a group of people that you invite). You can think of it as a form of Internet radio, as the principles are the same. Besides having a conversation with prospect and clients, you can also record the podcast and then upload it to your website so that other people can listen and download it at a later date (for free or as part of a paid product).

This can then be used as a promotion to get people to sign up to your mailing list, or simply to promote yourself and your services. It can be used in a number of different ways and will be seen as very valuable by your prospects.

The key to having a great podcast is to have a range of interesting subjects to discuss. You can create a question and answer session or you can simply give out training tips that you think are most relevant. Of course you can organize a series of podcasts if you wish, and cover a wide range of subjects over the course of a few weeks.

Question and answer sessions work very well as you can relate to specific issues of fitness and training that people want to know more about. For example, you can discuss how to structure a workout while you are on holiday and not able to attend the gym. You can generate a wide range of subjects that can be covered in a 45-minute session.

Another simple method of ensuring that you talk about the most relevant issues is to have your readers send in questions that you will answer live on the podcast. You can ask your readers to call you and have a conversation (tell them to bring a question to the call). This makes it much more interactive and will help people to get a lot more value from the podcast. This will give them more incentive to check out your other content and see what services you have to offer.

Always remember to give away valuable content that people can put into action right away. This is the key to having a popular podcast and it will increase your website traffic, signup rate and ultimately your sales.

Podcasting is something that most other fitness professionals overlook or don’t use. This gives you an immediate advantage that you can put into practice and will set you apart from the other personal trainers in your local area.

This will also give you the perspective of being an authority on the subject. This is very important, as people are more likely to trust and look to you when they need a personal trainer.