Popular fitness marketing strategies

There are many marketing strategies that personal trainers use but some are much more effective than others. Inside this article, you will find some of the most popular fitness marketing strategies.

Bootcamp training

Offering a bootcamp is something that many personal trainers do in order to drum up more business. This is a very effective marketing strategy as it is a novel idea that many people enjoy. You can advertise this as a one-off event and sell it from the aspect of its uniqueness.

Build an online mailing list

As a personal trainer, you need to have an online mailing list. This gives you a group of people that you can send emails to on a regular basis. You can sell your services via this method and it costs you nothing. You can also send your subscribers information about diet, fitness and other interesting topics. This is a great way to show that you care for the people and show how much you know.

When you do decide to send out a promotion for your services, you are much more likely to get a high response from your mailing list, then with any other method. It is easily to setup by using a simple auto responder system on your website.

Facebook marketing

Marketing on Facebook is something that more and more personal trainers have been using recently. This has proven to be very successful as it lets people join your fan page and see what offers and training schedules you have. You can also use Facebook to build up a mailing list. Facebook is now one of the largest websites (in terms of traffic) on the Internet, and the members are very active. It is very inexpensive to place a small advert on the website, and you can change the settings so that it only appears for people in your local area.

Video marketing

Video marketing is another very powerful form of marketing for personal trainers. You can create short ten-minute videos very easily and then upload them to websites such as YouTube. These videos can give out some useful information and then direct people to your website. This is a very easy way to generate high rankings in the search engines and also generate a lot of exposure for your website.

Use the local radio

Something that many personal trainers overlook is their local radio station. These stations get lots of listeners and this is a prime market for your services. Radio shows are always looking to fill time slots with good quality information, so if you approach them, they are likely to ask you on the show.

You can easily get a five to fifteen minute slot in which you help listeners with their health related questions. You can then plug your own business and let people know how they can find or reach you. If you have not thought about this marketing method then try investigating it further.

Use the marketing methods above to quickly generate more leads for your personal training business. These things don’t take too long to put into place but the payoff is worthwhile.