Your Marketing Calendar

People are interesting creatures, like cats and children we all have an innate curiosity and the need to wonder and celebrate. In a previous coaching group I had a chance to meet with ultra successful Canadian Fitness Internet Marketer Craig Ballantyne. I didn’t know what to make of Craig at first; he comes across as a pretty ultra serious guy. It didn’t take me long though to realize though he’s not only a great guy he’s super passionate about business and totally brilliant. One of the things he talked about that afternoon was your Marketing Calendar.

If you haven’t caught on by now a contact list is critically important for your fitness business, or any business for that matter. The second thing is you need to be in regular contact with them, well that’s all fine but what the heck do you talk about this week?

Craig had a brilliant idea, pick yourself up a calendar today and start to write all the birthdays for you, your family, colleagues, friends, favourite superstars, your pets, your anniversaries etc. Its funny these all become great reasons to unveil your next crazy hair brained idea to your list.

It sounds ridiculous, but remember that innate curiosity, as people we all live vicariously through each other. You don’t need to look any further than Facebook to see how wrapped up we are in each others lives.

The marketing calendar becomes a fun way to bridge the gap between content, sincerity and offer to the prospects on your mailing list.