This post is maybe a little different than my other posts but I feel it is as important to the topic of fitness marketing and selling personal training than any of the other content I’ve posted.
This last weekend marked the first mastermind meeting for my elite fitness marketing coaching clients. We all met at my facility in Red Deer in an unofficial sort of board of directors meeting. The power of many like minds in the same room (individuals with bigger businesses, smaller businesses, those just starting out or those rapidly growing) every single person had something valuable to share to each other as we all discussed the ‘next step’ or ‘major obstacles’ within our individual businesses. The best part is just when you thought you were a solo entrepreneur going it alone you realize you have an amazingly qualified team at your fingertips. Some of our group are even competitors within their respective markets but the power and synergism of forming relationship ensures that every individual reaches new heights, greater success, and further insulations from changing economic conditions. In this industry of fitness marketing and selling personal trainer I am sure every single person in that room would agree that what we can do together ensures the typical fears every solo entrepreneur faces are pretty much now absent from our respective businesses.
If all the great fitness marketing, ideas, tools and resources that were shared amongst the group weren’t enough North America’s top fitness marketer Bedros Keuilian (and the head of the 7-figure mastermind I’ve been a part of for some time) was also here in Red Deer. In addition to Bedros boot camp superstar and info marketer Shawna Kaminski (www.FemaleFatLossOver40.com) was also here to share some of the top fitness marketing strategies that have allowed her business to continually grow with break neck speed.
The moral of this story…
1) We sell personal training to people who want to look and feel better about themselves. They have a goal and we know we can provide value and can help them reach it easier and faster. Why would you think running a successful business (big or small) would be any different? Get a coach or support network!
2) You can guard your ideas with the fears of your competitors catching on or you can share and trade them with other quality people. Working together as a group it doesn’t take much to realize there is no way a competitor can ever keep up all they are left with is desperation to follow and copy rather than lead.
3) Being an entrepreneur isn’t easy; it’s damn hard and often feels like a pretty lonely road. Surrounding yourself with others provides the emotional fortitude that I am sure is found inside Fortune 500 board rooms.
On a closing note it would only make sense to add a shameless plug for my fitness marketing coaching program. I would like to expand it slightly with just a couple more key individuals. I’m not looking for just anyone but if you think you have what it takes (as in you are a serious action taker determined to reach 6 or even 7 figures in the next 1-2 years) submit your request for an application on the contact page.
Additionally I’m just nearing the end of Jim Collins book, Good to Great, I highly recommend you add it your reading list.
YES! Contact me today to schedule a FREE no obligation consultation and trial workout.
Humairah August 31, 2010 at 2:29 pm | Permalink |
I don’t remember how I stumbled across Profitable Personal Training, but ever since then, it’s been an uphill ride! What I have learnt from Cabel is so invaluable, and there’s no way I could’ve figured out things so fast on my own. I was counting the days to the first Mastermind meeting, as I knew it would be killer, and it was! (although a little cold 🙂 ) The energy, concerns, questions that everyone brought to the meeting benefited everyone. The group forces you to succeed- There’s no other way!
Thanks Cabel, and looking forward to the next one in November.
Jason Mathews August 31, 2010 at 2:41 pm | Permalink |
Learned a lot of new ways to provide more value to my clients. I also learned how to use the 5% 95% to minimize distractions which has been very helpful. Thanks Cabel.
Ps.
Those 5 pillars of fitness business success are amazing.
-jason
Jay Raymundo August 31, 2010 at 2:58 pm | Permalink |
WOW! Alot of information! Great support and ideas from the group. I feel more confident in my business. My clients better be ready for the growth, change and value I’m going to be providing them! Thanks Cabel and thanks TEAM ALBERTA!
Faraz August 31, 2010 at 3:02 pm | Permalink |
I learnt so much from Cabel and Bedros this weekend. Their experience is reassuring because they have encountered the situations most of us are going through. Plus having guest speakers like Shawna present was an awesome experience as it helped us learn techniques in client retention.
Already looking forward to the next one!
Faraz
Chas August 31, 2010 at 3:07 pm | Permalink |
It was so nice that I wasn’t the only one over tired, over worked, and couldn’t remember what my family looked like. This entrepreneual disease needs company of other entrepreneurs to heal it. Our group is awesome. I love how we can put 1 and 1 to make 10. That’s the power of the group.
Cabel is a great medicine for us with the entrepreneual disease.
I can’t wait for November and see all that we have accomplished by then and how successful we all will be by then.
Thanks for the great weekend!
Shawna Kaminski August 31, 2010 at 4:39 pm | Permalink |
Thanks for the opportunity to share this weekend! It was a great learning experience for me too. The beauty of this mastermind group is that more heads are better than one. I can feel pretty isolated as an entrepreneur and I loved the energy of your group. You’re a great coach and feel confident that with your leadership everyone involved will grow their businesses to levels that they would never have dreamed on their own. I’m excited to hear about everyone’s successes. Thanks again Cabel for a great weekend!
Tim Borys September 1, 2010 at 5:53 am | Permalink |
Cabel,
Thanks again for putting on such a great Mastermind weekend! I knew the information would be great with you, Bedros, and Shawna leading the way. The part that I found most helpful was the ability to do “breakout sessions” and network with the other group members.
The friends and bonds being created are already strong after a single weekend and this built-in support and accountability system is going to be a major factor in growing my business, keeping it on track, and maximizing the value of this Mastermind program.
I also loved the ability to work with you one-on-one to address some of the key business challenges I’ve been facing.
My lists are made and I’m plowing through the tasks (of course I’m doing the hardest one’s first and practicing the 5/95 philosophy as much as possible)!
See you soon. I’m already looking forward to November!
Tim
Adam September 1, 2010 at 8:13 am | Permalink |
Amazing weekend, amazing information. No fitness professional should go without this kind of mentorship and training- You WILL see an increase in your business. You WILL change more lives with your training, and you WILL be more successful. If you want to take your business to the next level- step off the bleachers and into the field and get involved- the mentorship of Cabel and his experience in the industry in priceless- you NEED to take advantage of this if you want to be the dominant personal trainer or facility in your area.
Constanc Rodriguez December 30, 2014 at 11:18 pm | Permalink |
Nice post cabel. Only the best trainers can give you the best results. Looking forward to the next one. Cheers!