There’s Plenty To Go Around

It may be hard to believe but I think you should get to know not just the complimentary businesses in your area but also your competitors. (The in-direct ones anyways and  even the direct ones that you feel have the same level of integrity and commitment to our industry as you do.)

I remember way back when I first began personal training I was always nervous when a new trainer popped up. Truth is though, the more trainers there are the more awareness there is to personal training and ultimately the more targeted, warm prospects there are. When we opened our studio I recall having that same feeling of butterflies when our first competitor appeared, but well three years and many competitors later here we are and our business is still growing out of control like the clover was in my yard earlier this year.

Since forming my mastermind group and getting to know my coaching clients I see even more value of having a business relationship where there is nothing to fear in sharing your trade secrets. When I first decided to offer coaching I swore I’d never take coaching clients in my own market (currently I have 2). However even that worry was for nothing, I am watching them poise for success and by supporting and endorsing each other it’s just making all of us grow faster.

Meet the other businesses in your area, offer them value and work together to increase the volume of your marketing funnel. There’s plenty to go around and the moral of the story is that speed is required for success and a flintstone car goes better with more than one set of feet.