Expert Status and Rapid Client Attraction

Looking for a new way to attract more personal training clients? One of the strategies I used for quickly recruiting more personal training clients early in my career was the local lunch and learn. Not only is this a fast way to fill your schedule but it will also quickly builds your reputation in the community as the local expert.

It doesn’t take much, 4-6 slides is enough to fill 20-40 minutes of speaking time, don’t forget to always leave time for questions and answers. Now I know what many of you might be thinking, “I don’t know what to speak about.” Truth is you perform these same presentations over and over again every week. Just about every new client you meet always needs the same basic information when they begin.

Topic ideas:

• Boosting your metabolism with frequent eating.
• The best time to perform cardio for fat loss and why.
• The 10 top stretches for people who work in an office.
• The three best exercises for better posture.

And so on, and so on…

Make a list of businesses in your area. Keep in mind this is a numbers game, you are going get 8 no’s for every 2 yes’s, so to book 10 presentations you will need to visit 50 businesses. Try to approach businesses with at least 10 employees or more.

To increase your chances of success keep these tips in mind:

1)      Business owners are solicited all the time, they are prepared to deflect you and say no. Surprise them by not telling them what they can do for you but rather how great they are to their customers. “Hello Mr. X, I just wanted to stop by because so many of my clients have said how great your business is and how well they have been treated here, I just had to see it for myself.”

2)      Body language will show you when they relax, by first complementing them they will let their guard, this is when you prepare to strike ask by complimenting again and setting the stage. “Mr. X, because I know how hard you guys work to keep your customers happy I’d like to do something for you in return…”

3)      Now deliver your pitch. “…I really like to share what I am passionate about with great and deserving people. I’d like to provide a free lunch and learn for you and your team. I just share with people great knowledge about their most common weight loss questions.”

4)      Seal the deal and justify why you would do this for nothing in return. “…there is no charge at all for this and don’t worry at no point am I going to try to sell you or anyone here anything. I do this because it creates awareness, I want to be associated with good businesses and ultimately that brings me more good customers too.”

Now you are wondering, “How do I get clients out of this?” By speaking to the group you earn their trust and credibility, at the end of the lecture before you answer any questions simply state you have two really good articles (which you find on Google) related to what you have spoke about today that you would like to send them. Additionally tell them that people always have questions after you are gone so if they think of any they can simply respond to this email and ask their question. You have just provided additional value that should earn you most of their contacts.

Collect all the emails, you’ve now just added them to your contact list and should begin sending them regular content and offers. (In fact I suggest an immediate series of content and offers to bring them in for a consult right away.)

It really is that simple, and if you are not already using it, this link is the ideal tool to provide content, automatic emails and regular done-for-you-relationship-building content on a regular basis.