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There are many ways that you could make more money in your business- like selling supplements, adding in more face-to-face programs, holding workshops, and creating higher-end packages. This said, all these money makers require your time, energy and effort to create, implement and manage.

The goal of running your own business is to create more time and financial freedom for yourself, not to be a slave to your business with little monetary gain to show for your efforts.

As you scroll through the Facebook newsfeed, you can’t help but feel a knot in the pit of your stomach as you read about all of the online programs being offered. These programs are bringing in extra profit without the business owner having to trade dollars for hours.

Sure, there is upfront work to be done but once it is done, it is done! The program brings in money on autopilot. If you want to stop trading dollars for hours by offering a nutrition program online then make sure to read this article right until the very end.

Lori Kennedy RHN is revealing the step-by-step formula (for free) on how to make money online. She’s created and launched half a dozen online programs and operates her multi-six figure company from her kitchen table. She knows a thing or two about how to make money on autopilot.

How to Sell A Program Online
By Lori Kennedy RHN
Creator of The Holistic Weight Management System

There are many courses and trainings you can take to learn how to create a program that is offered online but most don’t include how to sell the program.

It’s wonderful to have a done-for-you program but without fully understanding the formula to sell it or anything else online you are not to get a return on your investment. I want you to be able to grow your business and make more money without having to feel overwhelmed or stressed out because no one is buying your programs.

Follow these 7 steps to selling your program online.

Step 1: Identify who your ideal client or customer really is.

Remember that you can’t please everyone so think about who your program is really for. List the ideal client’s demographics and their major pain points. Create a profile of where they hang out online and offline so you can market directly to them.

Step 2: Create a social media marketing campaign.

Randomly posting on social media doesn’t lead to more clients or money in the bank. Craft a social media marketing plan using graphics, quotes and status updates that educates your ideal prospects on what you are offering and what’s in it for them. Always include a call to action in each post.

Step 3: Drive traffic (ideal prospects) to a lead capture page (AKA landing page/squeeze page/opt-in page).

Instead of sending traffic directly to a sales page you want to send prospects to a lead capture page that is offering them a piece of free content in exchange for their email address. This way you get the prospect from social media onto your email list where you can get them to know, trust and like you before pitching them on your program.

Step 4: Make use of the Thank You Page

The thank you page is a piece of prime real estate. You can add a welcome video on the thank you page and also social sharing buttons. When you use the thank you page to build rapport your email open rate will increase.

Step 5: Craft an email autoresponder campaign

Email marketing is the best way for the newly subscribed prospect to get to know, trust and like you. Email autoresponders are pre-written emails that are loaded into your email-marketing platform (like Aweber or Mail Chimp) that take the prospect through a multi-email sequence educating them on who you are, what you have to offer and the results you are promising them.

Step 6: Send email subscribers to your sales page using calls to action in each email

Each email should include a CTA or call to action. This is a results based phrase that tells the reader what to do next. When you don’t explicitly state the action you want your subscriber to take they will likely take no action at all.

Examples: Click here to order. Hit reply and let me know what you think about XYZ.

Step 7: Have a sales page with an irresistible offer

In each email autoresponder you are directing the reader to click on a link that takes them to your sales page. This is where you describe the program, share the benefits and what’s in it for the client and ask for the sale.

When you ask for the sale you should make the offer so compelling and irresistible that the client easily says YES. You can do this by adding bonuses or creating a limited offer that expires.

If you don’t have a done-for-you program to sell yet check this one out and then come back to follow the 7 steps to sell your program online.

Thanks to technology as small entrepreneurs we have more opportunity than we have ever had before to prosper; if you understand the cost dynamics of your personal trainer marketing.

I find most trainers are very afraid to spend money on marketing, yet when they do it’s often on high dollar, unpredictable, hard to measure things that seem to “feel right” or make sense at the time. Things like direct mail, print ads, billboards and flyers.

Personally I much prefer more direct response driven channels where I have nearly instantaneous measurability and control. Things like social media ads, pay per click, and email marketing.

But no matter the medium you choose there are some basic things you should understand:

• Leverage group programs. For group programs your cost of operation is generally near static whether you have one person or twenty five, which means that you can technically “afford” to discount a trial to any dollar amount you choose, even free, without occurring a flurry of additional cost.
• Realize you have to use compelling offers that appeal to the world’s desire for instantaneous gratification. Low cost and high value trials, the ability to book instantaneously, the enticement of an additional desirable gift if I take action right now.
• Combine with tangible items to drive up the cost of your service trials. Because we can’t see, touch or feel a service as a consumer it’s normal to have a hard time conceptualizing it’s value, but add a tangible hard good and that changes entirely.
• Understand the basic metrics of conversion. How many people see the ad, how many people take the next step (such as contacting you or leaving contact info), and finally how many people purchase your short-term offer as a result. All the people that see your ad divided by those that pay is your conversion rate, there’s not a right or wrong number, but the goal is to meet or beat your previous best each time you use that medium.
• Most importantly understand your upfront cost per lead. Take the total number of purchases and divide it by the total cost of the campaign. Any time you can breakeven or nearly breakeven you are doing great. It’s usually here that many people get squeamish, they cringe at the cost of the ad without realizing that when total sales are considered (and combined with group training in particular) each lead may have only cost a few dollars or in cases if only mediums may even have generated a small return.

Beyond the initial response of the promotion authors like Jay Abraham will get you thinking about the lifetime value of each client. So each one of those leads that moves from a trial to a long-term client brings tremendous value to your business.

Previously if the costs of marketing have frightened you, as you follow along here you might be starting to think that all this is suddenly a lot less scary. Well truth is, it is, at least conceptually.

The problem arises when you spend to the edge of your budget on that campaign that’s a zero performer; we’ve all had them. This is why I love most digital mediums so much. Most digital mediums allow you to progressively change budget and make nearly real time changes periodically through your campaign, talk about increasing your chances of success!

At the end of the day all you can do is make your best guess, try and try again, but the great news is with a little application of simple math and a basic understanding of the items above you can greatly reduce your margin of error.

Hope this helps, the more successful you are the greater hope that together we can change the world!

Cabel