by Cabel | May 13, 2010 | Personal Trainer Certification, Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training
As a follow up to my last post this is the next big step for you and likely also your website. You see as fitness professionals we’re pretty limited to the dollars we can spend on advertising and various fitness marketing strategies. For us relationship marketing is...
by Cabel | May 10, 2010 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training
Ok this post is a very simple idea, but it can easily save you thousands of dollars otherwise spent on advertising in the next year or make those thousands of dollars far more productive. After reviewing a number of personal training websites it’s clear that many of...
by Cabel | May 3, 2010 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training
Remember a little while ago when I told you how we signed up over 40 people for our bootcamp in 72 hours? (Refresh your memory by clicking here.) Anyways, that re-packaging strategy was the first half of a 2-step marketing process. As a fitness professional 2-step...
by Cabel | Apr 29, 2010 | Personal Trainer Certification, Personal Training Business Tips
The video below is an excerpt from last year when I spoke in Anaheim at the Fitness Business Summit (The 2010 summit starts tomorrow). This is the first year I have missed the summit and it sort of has me a little disjointed this week. You see this conference is what...
by Cabel | Apr 26, 2010 | Personal Trainer Certification, Personal Training Business Tips
I remember when I first met one of my mentors, that was one of the first things he said to me. To be honest I don’t think I really even noticed at first he wasn’t saying, “Ready, Aim, shoot.” We are all conditioned to take way too much time working out the details,...
