by Cabel | Jan 25, 2011 | Personal Trainer Marketing, Selling Personal Training
If you live in a major centre you might have heard of Groupon, Living Social, or Deal Find. These “Deal of the Day” type sites have become really popular. Lately some of my coaching clients have been absolutely tearing it up with these sites and you can too, with or...
by Cabel | Jan 11, 2011 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training
Here is a hot fitness marketing item that many of the big shots in the fitness industry use, the plastic gift card. As you know a few years ago now reloadable gift cards became a popular commodity. These cards are as good as real money at the issuing businesses. Many...
by Cabel | Jan 4, 2011 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training
One of my coaching clients wrote me an email to ask about how far to chase a procrastinating client. You know the ones I’m talking about… …I need to talk to my husband about. …I’m not sure, let me think about it. …I haven’t decided yet....
by Cabel | Dec 21, 2010 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training
Well it’s almost that time, that time of year where everyone begins with a clean slate. Unusually motivated, ready to dive in and commit, and unfortunately fiscally compromised from Christmas festivities and holiday spending. In the twelve years I’ve been a personal...
by Cabel | Nov 23, 2010 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training
Let’s face it, true service (what a brilliant tag line Kal Tire has adopted, a whole mission statement in two words) is very, very rare in our society today. Last weekend I gave the example of going to Home Depot, having only the self checkouts open and then the...
by Cabel | Nov 9, 2010 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training
In the last couple posts I’ve talked about the mechanics of building your personal trainer marketing funnel. Still for most the big key task is continually growing the steady in stream of new prospects into your marketing funnel. At some point though, you need to be...
