Conquering Google’s First Page

As personal trainers, and truly business in general, advertising is expensive. If you are personal trainer just getting started in the industry I doubt you are keen about spending a whole bunch of money on ads or flyers that may or may not even work. If you are a new trainer in the industry you are also probably discouraged when you search for personal trainers in your area and find your website on the 15^th page of Google, if it’s even listed at all. However the good news is that it relatively easy to get on the first page; if you know the secrets of correctly writing keyword articles.

If you haven’t already downloaded “Factor 3: The Ultimate Guide to Quickly Growing Your Personal Training Business” you should do so now to learn more about building an effective website. Within the report you will learn that the key to a website getting listed, and building a customer following is the content. Your info and services are only of interest if people actually find you.

Your website needs to contain a great deal of content, but specifically two types of content: quality informative/educational content and key word optimized content; this article will teach you how to effectively develop the later.

Key word content articles are composed specifically to be crawler friendly and ensure that the search engines list your website. The more key word content you have the higher your site will be ranked and the better chance you have of attaining a first page listing even in competitive areas.

Tips for developing keyword content:

1)      Your key words must appear in the title tag. (ex. Red Deer Personal Trainer Talks About New Year’s Resolutions)

2)      Your Key words must also appear in the headline. (ex. Red Deer Personal Trainer explains how to have a successful New Year’s Resolution)

3)      Your key words then need to appear again in the first and second paragraphs.

4)      Try to use variations of your key words in other places in the article as well. (ex. In 2009 many local residents experienced weight loss with personal training in Red Deer.)

5)      Keep your article to about 400-500 words and for search engines it generally better to be under than over.

These 5 tips are critical to ensure that the crawlers will find you and include your website in the directories. Keep in mind this article will not read as nice as your informative/educational content but these are the pages new clients will land on when performing random searches, so do your best. It is also important not to go overboard on your keyword use, the optimal density is 3-6% of your total article for keyword usage (about 25-30 times) and you will actually be penalized or delisted for significantly higher density. (Basically they know you are trying to cheat the system.)

If you are a new trainer in a smaller community I would recommend you start with about 25-30 keyword articles and evaluate over 4-6 weeks how your rankings move on Google but continue to add to them as well. The more competitive the area the more keyword articles you will need.