Not Having a Newsletter is Crazy

Right now I am in Tanzania, Africa. My trip here began with a two day safari to Lake Maynara and Ngorongoro Crater with our expert guide Hubert from Multi-Choice tours. It was amazing, seeing groups of 10, 20, and a 100 or more of many of the animals, until now, I had only seen in zoos. What an amazing experience to see giraffe, elephants, hippos, zebras, wildebeests, warthogs, lions and even a rare Serval Cat. All were within plain sight and often just a few metres from our Land Cruiser. An experience I will not soon forget, if you would like to see pictures many will be posted on my Facebook profile once I am back in Canada.

The next leg of this trip was an adventure of a lifetime, a six day trek up the world’s largest free standing mountain Kilimanjaro. What an amazing experience to reach the roof of Africa at 19,341ft all in the name of a good cause. I urge you to check out www.thewaterschool.org and www.kili2010.com to learn more. My whole story of this adventure and many photos will be posted on my Facebook profile and websites upon my return to Canada.

Anyways, the business of personal training.

This week’s topic goes hand in hand somewhat with my adventure here in Africa. As a means of growing your business and generating stable, secure ongoing income you need to develop a system of finding prospects, warming them up to your services and ultimately closing the deal to create paying customers.

Up until now we have talked a lot about ways to close sales and turnover those that are ready or more likely to buy today. This week’s focus is to discuss how to attract a lot more prospects and producing more sales from those not ready to buy today. A key component of the contact to sales process is a means of repeat contact or relationship building with purpose.

 Many businesses fail at contact management and the reason they fail is because it is often time consuming, sometimes costly, and has to be done in a very predictable and regular pattern.In the past many companies did this with addressed and direct mail, a very costly and time consuming process. Once again thank you to technology email mailing has become both accepted and popular, after all you are all reading this each week.

Now email newsletters are brilliant for personal trainers, simply because most don’t know how or don’t take the time to offer them and when they do it’s usually nothing but a series of sales pitches, here is where you can gain an edge and be different. If you read my report than you already know what I mean, content is key. What happens when you send a group of prospects a lot of content on a regular basis is you are creating a platform of trust. At first it’s as simple as they may actually be surprised you keep sending stuff. Sooner or later they begin to read at least some items, or are just reminded of you again. Or when you share you adventures, like the one I am currently on, they get to gain a part of that experience for themselves which as emotional creatures this is one of the ways we enrich our own life. When they read your stuff the best part is they begin to forward it and refer others producing new leads. Soon they are used to your information, come to trust it and at that point with the right nudge or small offer it’s human nature to move to buy.

The importance of this statistically is significant. For instance for every 10 people that contact you in some manner only about half may ever see you for information. If you are really good at sales you will close 70-80% of those that show up. So now to generate 10 paying clients you need approximately 25 prospects, but why just give up on the 15 you didn’t close today? Over time it’s far easier to gain your next 10 clients by continuing to market to the warm prospects who already contacted you at one point than continually finding brand new prospects.

Now there are many great options out there for generating your own newsletter, but I suspect most of you would be like I was, start with the best of intentions and then fall out of the habit or miss mailings because it’s so time consuming to be finding new content all the time and preparing the newsletter from scratch. Today I am going to go out on a limb and I am going to recommend a specific product to you and flat out tell you that I pretty much promise it will be one of the best investments you make for your business. What I am talking about is a product called FitPro Newsletter. This particular newsletter software is made specifically for the fitness industry and the beauty is it’s done for you. On the 1^st and 15^th of each month a newsletter will be sent to your list automatically with two new articles, tips and a recipe. So even if you never touch it your prospect list is always going to be getting new, good content from you. Additionally you can configure, edit and modify any aspect of the newsletter from appearance to the content, which is great as I mentioned before when you go on adventures like the one I am on right now.

So for this week know that an email newsletter is a very key component of what will become your lead generation to conversion sales and marketing system. Do yourself a favour and use a product that is done for you and guarantee the right result, that product is FitPro Newsletter trust me.

Ok I have to get packed and set to begin my 29 hour journey home I’ll be thinking of my wife and family first, but I am sure by the time I get off the plane in Calgary I will have another great idea for you for growing your business. For now check out FitPro Newsletter and I’ll get back on schedule in the coming week.