Quickly Become the Local Expert

You may have heard recently that a story flew around how the US Government recently declared pizza to be a vegetable. At least that’s the version of this story that I was told. None the less it’s safe to say this weird situation, likely taken out of context and totally misunderstood, received a lot of publicity, press and exposure very quickly. I wonder if it ever hit the hot trending topics list on Twitter?

As a personal trainer and fitness marketer looking to maximize your fitness marketing strategy you should take note of the industry related topics that are hitting the headlines. One of the fastest ways I know to become the local expert is to simply make sure that you have an opinion on the most current topics. Voice them on Facebook, Twitter and especially in blog posts that are optimized for your primary keywords.

There’s no doubt that thousands of people were searching major search engines to find out just what was going on in this crazy pizza controversy. There’s no doubt that main people with your local area were amongst that group and likely a number of them may be people that fit your target customer profile.

At a local level it’s great if this audience begins to find you or assists in boosting your rankings by visiting and commenting on your posts relating to these hot topics. Just by following the media you have an immediate opportunity to quickly increase your organic traffic and be known as the savvy fitness expert of your area.

This has served me well in my local market in fact it ultimately lead to a regularly running column in both the major local newspapers a relationship, credibility and marketing vehicle that my competitors can’t touch.