Easy-to-Create Personal Trainer Marketing System

Being the kind of methodical analytical individuals that we are; it’s my opinion that we make everything too complicated. When it comes to effectively marketing your personal training business the most important thing you can initially do is eliminate your tendency to market emotionally. You mightbe wondering what I mean. Well, in my experience (both personally and coaching other fitness professionals) we all fall prey to the same traps.

How most personal trainers market:

1) Realize the need more clients.

2) Dream up an idea to attract new clients, a promotion, special or end up being sold by a salesman representing an advertising medium.

PROBLEM: No idea whether it’s going to work, “feels” right at the time.

3) Maybe get lucky, promotion works.

4) Deal with the stress of all the new clients, but feel good, like business is working.

5) Realize you again need more clients.

6) Dream up a new idea, making new mistakes or the same mistakes previously because it’s a new idea.

PROBLEM: Always creating is in-efficient, can’t provide better and better customer service because you’re continually executing something new.

7) Promotion fails, frustrated because of potential wasted resources and stressed because still need more clients.

PROBLEM: Emotions lead you a stray, can’t properly evaluate the situation and no logistics to determine what you really need to reach your business goals. Do you have defined business goals? We spend all day helping others set and achieve goals and yet often are not properly managing our own.

Yes this is simplified but I’m sure many of you can relate to similar situations. Below is a short video inspired by one of my mentors internet supermarketer Craig Balantyne on just how easily you can have months of marketing planned ahead and a instant picture on how you might evaluate the results and plan for the future to predictably reach your personal training business goals.

[youtube]http://youtu.be/fXAG-6IjNBc[/youtube]